Salesforce Completes Evergage Purchase

Salesforce has acquired Evergage, a firm that helps brands deliver personalized experiences via email, web, mobile, ad tech, social and other channels. The terms were not disclosed. 

Closing of the sale was announced by Evergage CEO Karl Wirth in a blog. 

Evergage serves such clients as Autodesk, Carhartt, CenterState Bank, Citrix, Publishers Clearing House, and Zumiez. 

Evergage provides a customer data platform and personalization engine.

Wirth writes that his firm’s “real-time, cross-channel personalization and machine learning capabilities complement Salesforce Marketing Cloud’s robust customer data, audience segmentation, and engagement platform, enabling companies to deliver more relevant experiences during moments of interaction across the entire customer journey.”

Last year, Evergage debuted a tool called Evergage Gears to help brands use connectors and extensions to integrate with the Evergage platform.

In addition, it unveiled two machine-learning capabilities designed to help firms analyze their personalization efforts: Evergage Decisions and Contextual Bandit.

Wirth adds that the acquisition will enable the firm to “do what we do better and at much greater scale and pace than we ever could before.”  

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