Tag results for "martech"
- Big Tech's Real Agenda In Pushing Privacy Legislation: OpinionBig Tech’s support of privacy regulation is not what it seems ...
- Salesforce Integrates Data From All Sources To Follow Customer JourneySalesforce has been working to integrate and build out new services sin ...
- Twilio's New Channel Chief On What's Next At The FirmChetan Chaudhary has assumed the duties held by Ron Huddleston, channel lead ...
- Kustomer Raises $35 Million In New FinancingCustomer management platform provider Kustomer hopes to compete with Salesforce and Ora ...
- Salesforce Offers New Tools For MarketersSix months after its takeover of Datorama, Salesforce is adding new too ...
- Pepperjam Unveils Affiliate Marketing PlatformAscend can help brands overcome the legacy challenges of affiliate marketing, t ...
- Salesforce On Track To Buy ClickSoftware For $1.5 BillionSalesforce.com is negotiating to purchase ClickSoftware, a U.S.-Israeli firm, for roughly $1 ...
- Firms Spend More On Martech Than Staff: GartnerCompanies spend more on Martech than staff sales, a budget an avera ...
- Campaign Monitor Acquires Sailthru And LiveclickerIn another sign of consolidation in the email tech field, parent ...
- B2B Budgets: What Goes Where?Email gets the third-highest share of paid media budgets in B2B. A ...
- Martech Is The Biggest B2B Budget Item In 2019A Chief Marketer study found that 42% of B2B respondents plan ...
- Agencies Dominate 2018 Mar-Tech M&As, Top $10 Billion In Deal ValueAd agencies, as a group, dominated M&A deals for marketing technology compani ...
- You Were There: Five Big News Stories Of 2018There were good and bad developments this year. Here are the on ...
- CRM Provider Claims It Now Threatens SalesforcePipeline, a CRM platform provider founded in Estonia in 2010, has expand ...
- NexTech Adds IBM Machine Learning To PlatformThe machine-learning technology allows brands to scan faces and sizes to determi ...
- How Martech Changed This YearFoldable screens, reality-plus and the use of AI in customer service a ...
- Marketing Predictions For 2019This year’s patterns suggest some of the trends that will take ho ...
- The Importance Of Closing The MarTech GapDespite years of focus, we still can't establish a user's identity acro ...
- The Adestra Merger: What Does It Mean For The Email Market?The $56 million transaction adds $18 million in annual revenue to Upla ...
- Adobe CEO Claims On CNBC That Adobe Is 'One-Stop Shop'Adobe CEO Shantanu Narayen claims Adobe is “the only one-stop shop f ...
- Adobe Is Expanding Its M&A TeamAdobe is trying to fill several leadership roles in its M&A te ...
- Email Places Fourth In Ad-Tech Spending, Third In Conversions: StudyGlobally, marketers say their most successful strategies are maximizing ad placement quali ...
- Email Platforms Lead CMO Martech Spending List: Gartner StudyEmail platforms are among the three martech investments being planned by CMO ...
- Salesforce Hires Paula Goldman As Chief Ethical OfficerGoldman will develop a strategic framework for the ethical and humane u ...
- B2B Future Is In Automated Omnichannel MarketingB2B marketers should move from an email marketing strategy to an omnichann ...
- 35 Email Project Management ToolsEmail creation involves many team members and a variety of tools. He ...
- B2B Marketers Now Devote 28% Of Marketing Budgets To ABM, Study ShowsAccount-based marketing drives ROI and sales, but over half of companies survey ...
- Study: Email Marketers Are Unhappy With Tech SuitesFirms choose email platforms based on features and functionality more than cos ...
- Five Ways Brands Can Use Marketing AutomationAutomation can help email marketers increase their brand-building ROI. It can al ...
- Cloudy Days Are Here Again: Study Shows Gaps In Big Cloud SolutionsMarketers are hampered by integration and data access challenges, the CMO Cl ...
