- Email Platforms Lead CMO Martech Spending List: Gartner Study
Around the Net in Email, Ray Schultz - Tuesday, December 11, 2018
Email platforms are among the three martech investments being planned by CMO ...
- Salesforce Hires Paula Goldman As Chief Ethical Officer
Email Marketing Daily, Ray Schultz - Tuesday, December 11, 2018
Goldman will develop a strategic framework for the ethical and humane u ...
- B2B Future Is In Automated Omnichannel Marketing
Around the Net in Email, Ray Schultz - Wednesday, December 5, 2018
B2B marketers should move from an email marketing strategy to an omnichann ...
- 35 Email Project Management Tools
Around the Net in Email, Ray Schultz - Thursday, November 29, 2018
Email creation involves many team members and a variety of tools. He ...
- B2B Marketers Now Devote 28% Of Marketing Budgets To ABM, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, November 28, 2018
Account-based marketing drives ROI and sales, but over half of companies survey ...
- Study: Email Marketers Are Unhappy With Tech Suites
Email Marketing Daily, Ray Schultz - Wednesday, November 21, 2018
Firms choose email platforms based on features and functionality more than cos ...
- Five Ways Brands Can Use Marketing Automation
Around the Net in Email, Ray Schultz - Monday, November 19, 2018
Automation can help email marketers increase their brand-building ROI. It can al ...
- Cloudy Days Are Here Again: Study Shows Gaps In Big Cloud Solutions
Email Insider, Ray Schultz - Monday, November 19, 2018
Marketers are hampered by integration and data access challenges, the CMO Cl ...
- It's Time To Break Up The Front-End And Back-End Email Platforms
Around the Net in Email, Ray Schultz - Thursday, November 15, 2018
Email marketers can achieve better results by separating their front-end platforms fr ...
- Data And Analytics Are The Biggest Martech Challenges: Study
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
But email is the easiest technology to implement, Ascend2 reports. ...
- The New Wave Of Email Innovation
Around the Net in Email, Ray Schultz - Thursday, November 1, 2018
The recent acquisitions of Market by Adobe and Twilio by SendGrid pro ...
- Email Matchmaker: Unique Identifier Seen As The Link Between Ad Tech And Martech
Email Insider, Ray Schultz - Friday, October 26, 2018
Companies have separate departments for prospecting and nurturing. They need to levera ...
- The Holes In The Tech Stack: Too Few Firms Have The Right Personalization Tools
Email Insider, Ray Schultz - Thursday, October 25, 2018
Over two-thirds of firms lack confidence in their ability to personalize, Forrest ...
- Bluecore Acquires Betaout, Extends Footprint To India
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Bluecore is adding capabilities that go beyond email, including Facebook, mobile pu ...
- The Warmth Factor: A Pricey Tech Stack Alone Won't Lead To Good Customer Relations
Email Insider, Ray Schultz - Thursday, October 18, 2018
"Harvard Business Review" study shows that email is second-most used digital chann ...
- Adobe Cloud Personalization Features Added To Magento Commerce Cloud
Around the Net in Email, Ray Schultz - Tuesday, October 9, 2018
Adobe has announced the first set of integrations with Magento, the platfo ...
- IBM Announces Watson Assistant Availability At MarTech East
Around the Net in Email, Ray Schultz - Wednesday, October 3, 2018
IBM is rolling out its Watson Assistant for Marketing a virtual age ...
- Braze Nails $80 Million in Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, October 3, 2018
Braze, which delivers messages via email, push and apps, is partly back ...
- The House Of Data: How Can CDPs Help Email Marketers?
Email Insider, Ray Schultz - Tuesday, October 2, 2018
It's not clear whether customers at a platform are the answer. B ...
- Salesforce Takes Aim At Microsoft And Oracle
Around the Net in Email, Ray Schultz - Monday, October 1, 2018
Salesforce is comparing itself with Microsoft and Oracle in terms of t ...
- Notablist And Parse.ly Provide Internal Marketing Data To Help Brands
Around the Net in Email, Ray Schultz - Friday, September 28, 2018
Two companies are separately offering their internal marketing data to help markete ...
- 3 Years Out: That's When Shoppers Can Expect To See Great, AI-Driven Service
Email Insider, Ray Schultz - Friday, September 28, 2018
Retailers are using new technology, but need improvement in several areas, B ...
- SF Transit Center Shutdown A 'Blow to Salesforce'
Around the Net in Email, Ray Schultz - Thursday, September 27, 2018
...
- Benioff Warns Firms About Techlash
Around the Net in Email, Ray Schultz - Wednesday, September 26, 2018
Salesforce co-CEO Marc Benioff warned on Tuesday that tech companies are faci ...
- Salesforce Opens Dreamforce Conference On Assertive Note, Despite Protests
Digital News Daily, Ray Schultz - Tuesday, September 25, 2018
Dreamforce has drawn 171,000 registrants -- and an 800-page cage brought ...
- Wunderman Buys Controlling Stake In Emark
Around the Net In MAD London, Sean Hargrave - Tuesday, September 25, 2018
Wunderman has bought a controlling stake in Emark, a marketing tech compa ...
- Brands Use Email But Spend On Martech, Study Shows
Email Insider, Ray Schultz - Monday, September 24, 2018
Email and social are the most widely used channels, Moore Stephens a ...
- Adobe Is Acquiring Marketo For $4.75 Billion
Digital News Daily, Ray Schultz - Thursday, September 20, 2018
In another high-tech merger, Adobe is buying Marketo and integrating it wi ...
- Adobe In Talks To Acquire Marketo: Report
Email Marketing Daily, Ray Schultz - Friday, September 14, 2018
A purchase of Marketo would position Adobe against Microsoft and Oracle ...
- Acxiom Launches Tool For Linking Martech And Ad Tech
Email Marketing Daily, Ray Schultz - Wednesday, September 12, 2018
Acxiom's Unified Data Layer helps brands get a cross-channel view of t ...