Tag results for "martech"
- It's Time To Break Up The Front-End And Back-End Email PlatformsEmail marketers can achieve better results by separating their front-end platforms fr ...
- Data And Analytics Are The Biggest Martech Challenges: StudyBut email is the easiest technology to implement, Ascend2 reports. ...
- The New Wave Of Email InnovationThe recent acquisitions of Market by Adobe and Twilio by SendGrid pro ...
- Email Matchmaker: Unique Identifier Seen As The Link Between Ad Tech And MartechCompanies have separate departments for prospecting and nurturing. They need to levera ...
- The Holes In The Tech Stack: Too Few Firms Have The Right Personalization ToolsOver two-thirds of firms lack confidence in their ability to personalize, Forrest ...
- Bluecore Acquires Betaout, Extends Footprint To IndiaBluecore is adding capabilities that go beyond email, including Facebook, mobile pu ...
- The Warmth Factor: A Pricey Tech Stack Alone Won't Lead To Good Customer Relations"Harvard Business Review" study shows that email is second-most used digital chann ...
- Adobe Cloud Personalization Features Added To Magento Commerce CloudAdobe has announced the first set of integrations with Magento, the platfo ...
- IBM Announces Watson Assistant Availability At MarTech EastIBM is rolling out its Watson Assistant for Marketing a virtual age ...
- Braze Nails $80 Million in Series E FundingBraze, which delivers messages via email, push and apps, is partly back ...
- The House Of Data: How Can CDPs Help Email Marketers?It's not clear whether customers at a platform are the answer. B ...
- Salesforce Takes Aim At Microsoft And OracleSalesforce is comparing itself with Microsoft and Oracle in terms of t ...
- Notablist And Parse.ly Provide Internal Marketing Data To Help BrandsTwo companies are separately offering their internal marketing data to help markete ...
- 3 Years Out: That's When Shoppers Can Expect To See Great, AI-Driven ServiceRetailers are using new technology, but need improvement in several areas, B ...
- SF Transit Center Shutdown A 'Blow to Salesforce'...
- Benioff Warns Firms About TechlashSalesforce co-CEO Marc Benioff warned on Tuesday that tech companies are faci ...
- Salesforce Opens Dreamforce Conference On Assertive Note, Despite ProtestsDreamforce has drawn 171,000 registrants -- and an 800-page cage brought ...
- Wunderman Buys Controlling Stake In EmarkWunderman has bought a controlling stake in Emark, a marketing tech compa ...
- Brands Use Email But Spend On Martech, Study ShowsEmail and social are the most widely used channels, Moore Stephens a ...
- Adobe Is Acquiring Marketo For $4.75 BillionIn another high-tech merger, Adobe is buying Marketo and integrating it wi ...
- Adobe In Talks To Acquire Marketo: ReportA purchase of Marketo would position Adobe against Microsoft and Oracle ...
- Acxiom Launches Tool For Linking Martech And Ad TechAcxiom's Unified Data Layer helps brands get a cross-channel view of t ...
- Revcontent Recognized for Best Overall AdTech SolutionRevcontent, a content recommendation network, has been at the forefront of fighti ...
- London AI Copywriting Startup Secures US Expansion FundsLondon artificial intelligence startup Phrasee has raised GBP4m to expand its offeri ...
- MediaMonks Unveils New Labs OperationThe new unit will focus on innovation and rapid prototyping and ...
- Omnicom's First M&A Move In The Management/IT Consulting SpaceOmnicom has acquired Credera, which is being aligned with CRM unit Omnic ...
- What Ad Tech Means For PublishersPublishers have so much data about what their audiences do offline, t ...
- Marketers Feel Outpaced By Martech Changes: StudyFew firms stay on top of martech advances, but they are increasi ...
- Publishers Get Machine Learning Help To Spot Fake NewsSovrn, the company that helps publishers maximise revenue, has become the fir ...
- Marketers Confused By MarTech Excess: StudyA new study shows there are too many MarTech tools to integra ...
