Tag results for "martech"
- Buyer, Where Art Thou?RampUp, a confab about marketing tech, took place last month in S ...
- PostUp Top ESP For Prolific Senders, Says NotablistEmail and audience development solution PostUp is the most popular Email Servi ...
- High-Frequency Email Senders Favor Dynamic ContentBrands that incorporate dynamic content into their email marketing campaigns send ...
- SparkPost Offers New Free Service to MarTech VendorsSparkPost's Jump Start Program is designed, in part, to assist MarTech fir ...
- Movable Ink Launches Creative VariationsMovable Ink announced the launch of Creative Variations on Thursday, a n ...
- Martech Now A $34B Industry, Represents 16% Of Marketing BudgetsMarketers are currently spending an average of 16% of their marketing budge ...
- More MarTech Tools, Less Market Consolidation?Scott Brinker's annual Marketing Technology Landscape graphic is a reminder that t ...
- Tapad Names Sigvart Voss Eriksen New CEOAs Telenor, its new owner, grows more involved, Tapad named Sigvart Vo ...
- Today's CMO Succeeds By Balancing Martech, Ad Tech In The Consumer JourneyCMOs should worry less about conjoining these two and spend more ti ...
- Email DNA: The Address Is The Best Consumer Identifier, Forrester SaysA Forrester study affirms that email addresses are the most valuable fo ...
- Stacking Up: Email Marketers Now Make Their Own Martech Buying DecisionsMarketers are grabbing control of martech purchasing from IT. That includes ema ...
- Nexstar Names 2 Digital Ad Industry Vets To Leadership TeamNexstar Digital, the wholly owned digital media technology and digital advertising agen ...
- Jivox Names Execs In Engineering, Customer Innovation Martech firm Jivox named leaders in engineering and customer innovation. ...
- Oracle Will Acquire Moat, Ups Targeting OptionsOracle has signed a deal to acquire Moat, an independent third-party measureme ...
- Notablist Releases Email Technology Detection ToolNotablist launched a new Web-based tool and API on Monday that sca ...
- The Only Constant Is Change -- And ConsolidationThe only constant in general is change, while the only constant ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory SupplyCross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- A New $250M Tech Hub Comes To NYCNew York City is already a hub for digital media, advertising, a ...
- Martech Is Winning Over Investors, While Ad Tech Is On The WanePrivate equity firms and business interests from the Far East are increasing ...
