SparkPost, the provider of a cloud email delivery platform, has launched a program to provide advice and support to MarTech suppliers that use its services.
Available at no cost, the Jump Start Program has two objectives: To help Martech firms integrate SparkPost’s platform into their own systems, and to assist those that fear their email vendor is competing with them.
“Email is the #1 revenue producing marketing channel and many of these MarTech firms rely on a single email infrastructure 'partner' to deliver those messages,” says Joal Barbehenn, SVP of business development at SparkPost. “In some cases, that 'partner' has now started to compete directly with the MarTech provider by providing marketer facing email and cross-channel services.”
Barbehenn alleges that “in one notable case, the email infrastructure provider has also undergone an IPO to raise funds to further develop these capabilities. Being single-threaded with a supposed ‘partner’ to deliver your most important messages is a precarious place to be.”
SparkPost offers an API-driven email delivery service that enables MarTech providers such as Cordial and Iterable to achieve inbox delivery, uptime and scalability, the firm says. It also serves brand names like LinkedIn, Comcast, Pinterest, The New York Times, Twitter, MailChimp, Zillow and Twitter.
The firm says it helps reduce implementation investment. However, the new free service is not open-ended.
“The additional assistance will be available at no additional charge for new partners entering into Premium or Enterprise service agreements with the company,” Barbehenn says. “The offer is not expected to be available long-term, but we have not created a hard and fast stop date.”
According to SparkPost, Cordial is a messaging automation platform that combines behavioral data and machine learning. Iterable is a platform for transactional, promotional, and lifecycle messaging.
SparkPost claims to deliver over 3 trillion messages a year.