Nexstar Names 2 Digital Ad Industry Vets To Leadership Team

Nexstar Digital, the wholly owned digital media technology and digital advertising agency subsidiary of Nexstar Media Group, Inc., on Monday named Tony Katsur and Michael Kestenbaum to its leadership team in newly created positions.

Katsur became senior vice president of platforms, responsible for leading technology teams across Nexstar Digital products Mass, Yashi, Kixer, and Lakana.

Kestenbaum was named senior vice president of strategy & corporate development, overseeing all strategy and investment initiatives.

Both Katsur and Kestenbaum will report directly to Gregory Raifman, president of Nexstar Digital.

Katsur most recently served as president of ad-tech firm Sonobi. Prior to  Sonobi, he held global leadership roles at Rubicon Project, MediaMath, and Maxifier, where he served as CEO.

Kestenbaum was previously head of strategy for  media and Internet company IAC.  He also served on the board of directors of Points International, a provider of reward and loyalty services. Earlier in his career, he was a media and technology investment banker for Merrill Lynch and Credit Suisse.

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