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Martech Is Winning Over Investors, While Ad Tech Is On The Wane

  • The Drum, Wednesday, January 18, 2017 8:55 AM

Private equity firms and business interests from the Far East are increasingly taking a stake in the combined ad-tech and martech space, according to Results International, which also finds that martech is growing in popularity with acquirers. Ad tech is on the wane when it comes to its attractiveness to potential acquirers, with whom martech is increasingly popular.

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