
Led by Interpublic's acquisition of Acxiom and Publicis' purchase of Soft Computing, ad agencies as a group dominated M&A deals for marketing technology companies in 2018.
While the
major agency holding companies dominated the big deal headlines, independent agencies also boosted their mar-tech deals significantly, and when the two groups …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.