Agencies Dominate 2018 Mar-Tech M&As, Top $10 Billion In Deal Value

Led by Interpublic's acquisition of Acxiom and Publicis' purchase of Soft Computing, ad agencies as a group dominated M&A deals for marketing technology companies in 2018.

While the major agency holding companies dominated the big deal headlines, independent agencies also boosted their mar-tech deals significantly, and when the two groups …

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