Campaign Monitor Acquires Sailthru And Liveclicker

CM Group, a collection of marketing technology firms led by Campaign Monitor, has acquired Sailthru and Liveclicker, the group announced on Tuesday -- yet another sign of consolidation in the email tech field. Terms were not disclosed.

The company, which is also comprised of Delivra and Emma, is adding $60 million in revenue, along with “extraordinary technologies capable of solving important marketing problems,” states Wellford Dillard, CEO of CM Group.

CM Group will also gain 540 new customers, including Bloomberg, Samsung and Fashion Nova.

Dillard adds that the group “will be making additional investments in the businesses to further accelerate their growth.”

Both purchases closed in 2018, but are only now being announced.

CM Group now has a total of 500 employees, compared with 400 in June 2018, when it announced that it was integrating Emma, Delivra and Campaign Monitor under the Campaign Monitor brand. Emma and Delivra had been acquired in 2017.



The group is owned by Insight Venture Partners, a New York-based investment firm.

Liveclicker provides email personalization capabilities, along with its VideoEmail service. It helps clients such as AT&T, Quicken Loans and TJX Companies deliver live, geographically relevant content, CM Group says.

Sailthru offers a cross-channel experience management platform that allows clients to personalize the customer experience across email, web and mobile, using AI, predictive analytics and other tools, it says. It serves Fortune 500 retailers and publishing enterprises, including TechStyle Fashion Group and Business Insider.

Both firm’s “product roadmaps” will remain in place, CM Group says.

Cassie Young, chief commercial officer of Sailthru, states that “our organization will have the resources needed to ensure all enterprise marketers are aware of what is possible with a modern multichannel marketing hub."

Xavier Casanova, co-founder and CEO of Liveclicker, states that joining CM Group will “accelerate our growth and product development efforts.”

He adds that Liveclicker will maintain its autonomy as a “dynamic, independent brand.” 

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