- Can Warner Bros. Discovery, Like Paramount, Find A Suitor?
TV Watch, Wayne Friedman - Friday, August 16, 2024
Bernstein Research says equity has continued to decline at the company, wi ...
- Summer Premium Streamers' Ad, Promotion Spend Down 25%
Television News Daily, Wayne Friedman - Wednesday, August 14, 2024
TV marketing spend/media value was down by 25% from May 1-August ...
- What's Left For Linear TV Businesses? Perhaps Iconic TV Brand Names
TV Watch, Wayne Friedman - Thursday, August 8, 2024
HBO is a brand name that was removed from a newly creat ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026
Television News Daily, Wayne Friedman - Tuesday, July 9, 2024
Peacock will be the exception to projections of flat to slight grow ...
- Paramount Seeks More Aggressive Streaming Merger Deal: CNBC
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Paramount Global is looking to merge its streaming business with an existi ...
- First Presidential Debate Down 30%: 51.3M Viewers
Television News Daily, Wayne Friedman - Friday, June 28, 2024
The "CNN Presidential Debate" earned a collective 51.3 million Nielsen-measured viewers ...
- Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 20, 2024
Netflix will average $70.44 in ad revenue per viewer -- well abo ...
- Max, Apple TV+ Have Most To Gain From Bundling, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 29, 2024
Warner Bros. Discovery's Max is the most likely candidate to see upsi ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
Television News Daily, Wayne Friedman - Thursday, May 9, 2024
As pressure to cut costs at WBD continues, the company witnessed furth ...
- Disney-WBD Launch Streaming Bundle Including Disney+, Hulu, Max
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The bundle packages the Disney+ and Hulu platforms with WBD's Max streame ...
- Paramount Global Sale 'Requires A Risk Taker': Analyst
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
A sale of Paramount Global to any big legacy TV-based media ...
- Premium Streamers Slow TV Marketing Ad Spend, Down 18%
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
National TV marketing was down 18% in ad spend and media val ...
- Amazon Prime Video, YouTube TV Lean Into Ad-Supported Options
MediaDailyNews, Karlene Lukovitz - Wednesday, January 10, 2024
Prime Video users can now add Max, Paramount+, AMC+ AVOD versions; YouTu ...
- Curse Counts Show TV Profanity Is Par For The Coarse
TVBlog, Adam Buckman - Wednesday, January 10, 2024
How much profanity is now on TV? Let someone else count t ...
- New Year Streaming Headaches: Bundle, Unbundle Or Bumble?
TV Watch, Wayne Friedman - Tuesday, January 2, 2024
It's mostly about the streaming-only bundle, seemingly in growing demand for mode ...
- Streaming Price Hikes: A Nightmare Or Just Easy Daydreaming?
TV Watch, Wayne Friedman - Thursday, December 21, 2023
Still looking for all that savings when it comes to moving ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 7, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- Verizon Bundles Netflix, Max Ad-Supported For $10 Per Month
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
Big streamers leveraging Verizon's large user base to pump up reach a ...
- TV-Based Network Streaming Platforms Have Low Consumer 'Demand' For Originals
Television News Daily, Wayne Friedman - Wednesday, November 15, 2023
Streaming services from TV-based network legacy media companies have the lowest consum ...
- Video Streamers Maintain Promo Ad Spend, Airings During Industry Strikes
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
EDO Ad EnGage estimates the business rose a collective 5% to $192 ...
- Verizon To Offer Discounted Bundle Of Ad-Supported Netflix, Max
MediaDailyNews, Karlene Lukovitz - Friday, November 10, 2023
Combo of rival apps will reportedly go for about $10, a ...
- High Stakes For High Society In 'Gilded Age' Concert Hall Battle
TVBlog, Adam Buckman - Tuesday, October 24, 2023
"The Gilded Age" tells the story of the tension in 1880s N ...
- Max: All In For Live Sports, News: Waiting For The Next 'Winning Time'?
TV Watch, Wayne Friedman - Friday, September 29, 2023
Max plans to add more live sports and live news content ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming Share
Television News Daily, Wayne Friedman - Thursday, September 21, 2023
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- All The Good Things: Barely Surviving Streaming Shows Need To Breathe
TV Watch, Wayne Friedman - Tuesday, September 19, 2023
HBO's critically acclaimed "Winning Time: The Rise of the Lakers Dynasty" ...
- Max To Offer Live Sports Free, For Limited Time: Report
MediaDailyNews, Karlene Lukovitz - Thursday, September 7, 2023
WBD CEO David Zaslav already indicated that live sports are coming ...
- Barry Diller On Writers', Actors' Strike: Cut Netflix Out From Negotiations
TV Watch, Wayne Friedman - Thursday, September 7, 2023
Is the writers'/actors' strike really strengthening... Netflix? Media mogul Barry Diller thin ...
- Will Max Be The Next Netflix - Or Maybe Just 'John From Cincinnati'?
TV Watch, Wayne Friedman - Wednesday, August 30, 2023
Even HBO has had programming clunkers. "John From Cincinnati" started up rig ...
- Max To Offer AMC Network Shows For Two Months
MediaDailyNews, Karlene Lukovitz - Tuesday, August 29, 2023
Another example of content cooperation as streamers, pay-TV networks seek to dri ...