- IPG Upgraded To 'Buy,' Ongoing Agency Concerns Persist
MAD, Joe Mandese - Monday, August 14, 2017
Influential Wall Street analyst Brian Wieser this morning upgraded his rating f ...
- Accenture Marketing Sector Buying Spree Continues
MAD, Steve McClellan - Thursday, August 10, 2017
The firm's Interactive unit has purchased marketing agency Wire Stone. The de ...
- Programmatic Campaigns Yield More Good Than Harm
Marketing Daily, Chad Recchia - Friday, August 11, 2017
Don't just choose a couple of these strategies. Instead, implement them ...
- P&G, ANA -- And The Big, Bad Agency Holding Companies
Media Insider, Maarten Albarda - Friday, August 11, 2017
The agency holding companies continue to find themselves the pariahs of t ...
- Fixing TV's Demo Obsession
Media Insider, Dave Morgan - Thursday, August 10, 2017
In the 1970s and '80s, agencies would seek to fulfill client busine ...
- Publicis Group's Spark Foundry Confirms $30 Million Nature's Secret Win
Mediapsssst, Richard Whitman - Thursday, August 10, 2017
Nature's Way, the vitamin and supplement company, has selected Publicis Groupe's Spa ...
- Mediahub Wins Staples Media Assignment
Mediapsssst, Richard Whitman - Monday, August 7, 2017
While some people are questioning the future of Interpubllic's MullenLowe, the agency ...
- Snap Bows Advanced Mode For Ad Manager
Digital News Daily, Gavin O'Malley - Friday, August 4, 2017
Tailored for Snap's largest and most "sophisticated" business partners, the "advanced mod ...
- BPA Worldwide Readies Private Marketplace For B2B Publishers
Digital News Daily, Tobi Elkin - Thursday, August 3, 2017
Preparing to launch a private marketplace for B2B publishers, BPA Worldwide sa ...
- Sinclair Favors Consolidation, Downplays Value Of Local TV Newscasts
TV Watch, Wayne Friedman - Thursday, August 3, 2017
Chris Ripley, president/CEO of Sinclair, doesn't think four, five or six loc ...
- MediaCom Picks Up Richemont Media Account
Around the Net In MAD London, Sean Hargrave - Friday, July 28, 2017
MediaCom has been awarded the $400m media planning and buying account f ...
- WPP's MediaCom Wins $400 Million Richemont Account
MAD, Steve McClellan - Thursday, July 27, 2017
It's the second big win for the agency in as many week ...
- IPG's UM Adds Gaming Giant Ubisoft To Its Roster
Mediapsssst, Richard Whitman - Tuesday, July 25, 2017
It's a U.S. media assignment that will be led from the shop ...
- Videa Integrates With Strata, Enables Agencies To Buy Local TV Inventory Programmatically
MediaDailyNews, Joe Mandese - Tuesday, July 25, 2017
Videa, a "supply-side" programmatic marketplace for local TV advertising owned by C ...
- Michelin Hands $100m Global Ad Account To Havas
Around the Net In MAD London, Sean Hargrave - Monday, July 24, 2017
Michelin has handed its $100m global ad account to Havas Media, "Campaig ...
- Screenvision To Be Included In Strata Local Media Systems
MediaDailyNews, Wayne Friedman - Thursday, July 20, 2017
In-theater ads in Screenvision's pre-show, called "Front + Center," will be includ ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool
Television News Daily, Wayne Friedman - Thursday, July 20, 2017
Nielsen wants to make it easier for media buyers looking to b ...
- Merkle Sets Up Shop In Burbank To Support Warner Bros.
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2017
Mac Delaney, head of programmatic at Merkle, recently completed his "tour ...
- Programmatic Moves From Arbitrage To Futures Markets
RTBlog, Philip Rosenstein - Monday, July 17, 2017
Beyond the way fake sites and fake clicks can take advantage ...
- Google Debuts New Release Radio, Catalyst To Change Media Pricing Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 14, 2017
Radio continues to go through a transformation that will put the medi ...
- Could Excessive Ad Frequency Be Good For Your Brand?
MediaDailyNews, Jerome Samson - Thursday, July 13, 2017
Frequency can now be adjusted, based on certain known conditions - balanci ...
- Fighting Fake News Requires Multi-Pronged Programmatic Approach
Digital News Daily, Amanda Bleich - Wednesday, July 12, 2017
A recent study by BrightRoll found that 96% of advertisers are concern ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog
MediaDailyNews, Thomas Bridge - Tuesday, July 11, 2017
Many buyers don't understand the math behind their audience estimates and ju ...
- Programmatic Buying Declines 12% In Q1
Digital News Daily, Tobi Elkin - Monday, July 10, 2017
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buyi ...
- IAB Sets Podcast Upfront Lineup, Market Expected To Top $220M
Digital News Daily, Tobi Elkin - Monday, July 10, 2017
The Interactive Advertising Bureau's third annual Podcast Upfront, set for Sept. ...
- 3 Tricks For A More Transparent Ad Buy
Digital News Daily, Cabell De Marcellus - Thursday, July 6, 2017
With 90% of advertisers saying that they're reviewing their programmatic advertising contrac ...
- Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad Fraud
Digital News Daily, Tobi Elkin - Thursday, June 29, 2017
A new global report finds that media quality or the lack there ...
- MediaCom Handed PSA Group's Global Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, June 28, 2017
MediaCom has been awarded the estimated GBP773m global media account for t ...
- Mediaocean To Incorporate comScore Demo Data Into TV Systems
Television News Daily, Wayne Friedman - Thursday, June 22, 2017
Data integration is available starting this week for Mediaocean's Spectra OX a ...
- P&G Is Halfway Through Its Transparency Overhaul
Around the Net In MAD London, Sean Hargrave - Wednesday, June 21, 2017
P&G's top marketer told event attendees at Cannes Lions that the FM ...