- Is Vodafone Right? Is Whitelisting The Answer?
Around the Net In MAD London, Sean Hargrave - Tuesday, June 20, 2017
Vodafone is setting the tone for a discussion among brands and med ...
- MEC UK Chief Will Run A Merged MEC and Maxus
Around the Net In MAD London, Sean Hargrave - Friday, June 16, 2017
Jason Dormieux, the head of MEC UK, will run the agency form ...
- Has Anything Changed A Year After ANA's Report On Media Transparency?
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
It's been slightly over a year since the Association of National Advertise ...
- Premium TV/Video Ads Grow, More Demo Guarantees
Television News Daily, Wayne Friedman - Wednesday, June 14, 2017
Premium TV/video advertising -- TV networks programming content on advertising-supported digital ...
- Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
MediaDailyNews, Joe Mandese - Friday, June 9, 2017
New ARF CEO and President Scott McDonald provided a sneak preview ...
- Audience Buying Delivers People, Not Safety
Real-Time Daily, John Douglas - Friday, June 2, 2017
Programmatic technology and automation swept through the industry in the past half-decad ...
- TV's ROIs Dominate All Media
Television News Daily, Wayne Friedman - Thursday, June 1, 2017
From 2010-2016, TV advertising consistently outperformed digital among key return on investme ...
- Where Will TV's Next $30B Come From?
Real-Time Daily, Ian Ferreira - Tuesday, May 30, 2017
It's increasingly apparent that TV will need to embrace innovations born fr ...
- Beringer Parent Treasury Wine Consolidates Media Duties With BARU
MAD, Steve McClellan - Friday, May 26, 2017
BARU, based in Los Angeles, previously worked on individual projects for t ...
- P&G Consolidates With Publicis Media
Around the Net In MAD London, Sean Hargrave - Wednesday, May 24, 2017
P&G has consolidated its media account, including print, for the UK a ...
- Wall Street Betting On Broadcast, Digital Upfronts: Cable Will Be More Of A Bear
MediaDailyNews, Joe Mandese - Monday, May 22, 2017
The 2017-18 upfront advertising marketplace will once again defy gravity, proving th ...
- "The Program Was Too Large": The Logic Of Bringing Search PLAs In-House
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Why are some brands taking the costly, complex step of bringing par ...
- "Some Voodoo Combination": Plated's Complex Attribution Stew Recipe
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Attributing credit for media buys gets very complex very quickly, Greg Laptevsk ...
- Radical Transparency In Politics And Media
Online Spin, Josh Engroff - Friday, May 19, 2017
In medieval Latin, the word "transparency" means "shining through," and in mo ...
- ANA Gives Advertisers Guidance To Combat Lack Of Transparency In Programmatic
Real-Time Daily, Tobi Elkin - Thursday, May 18, 2017
With issues around transparency reaching a fever pitch in the programmatic media-buyi ...
- Remy Cointreau Appoints UM As Its Media Agency
Around the Net In MAD London, Sean Hargrave - Thursday, May 11, 2017
Remy Cointreau has chosen UM to handle its UK media-planning and buyi ...
- Transparency In Programmatic Media Sales
Around the Net in Real-Time, Tobi Elkin - Monday, May 8, 2017
As marketers demand more transparency in the programmatic media buying process, med ...
- Is This The End Of Advertising As We Know It?
RTBlog, Tobi Elkin - Monday, May 8, 2017
Forrester analysts contend that people have always been angry at advertising, a ...
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScience
Real-Time Daily, Tobi Elkin - Friday, May 5, 2017
In a bid to rein in costs, P&G will end its relationsh ...
- Report: Ad Blocking Hasn't Slowed In The U.S., Asia, Germany, Argentina
RTBlog, Tobi Elkin - Friday, May 5, 2017
Ad blocking and ad fraud are among the topics GroupM tackles ...
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
MediaDailyNews, Laurie Sullivan - Wednesday, May 3, 2017
Only 27% of media buyers and planners say "with confidence" that th ...
- National CineMedia Partners With Mediaocean For Ad Buys
Real-Time Daily, Tobi Elkin - Wednesday, May 3, 2017
National CineMedia (NCM) said it partnered with ad tech firm Mediaocean ...
- PPAI Tells Marketers To 'Get In Touch' With Promotional Products
Marketing Daily, Aaron Baar - Thursday, April 27, 2017
The Promotional Products Association International (PPAI) has launched its first integrated nation ...
- ComScore Makes Viewablity Data Free For All
RTBlog, Tobi Elkin - Thursday, April 27, 2017
ComScore's decision to make its viewability data free to all by t ...
- Programmatic TV Will Evolve More Slowly, Requires Testing
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
Programmatic TV will evolve more slowly as broadcast TV networks hold ...
- LinkedIn Launches Tools For Audience Targeting
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
LinkedIn has launched Matched Audiences, a suite of three targeting tools th ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid Manager
Real-Time Daily, Tobi Elkin - Monday, April 24, 2017
As more marketers look to reach their audiences across screens and device ...
- MediaCom Wins Back Boots
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
After losing the account to Omnicom nine years ago, WPP's MediaCom h ...
- Accenture Taps IPG's UM For 'Digital-, Mobile-First'
MediaDailyNews, Joe Mandese - Thursday, April 20, 2017
Accenture, the big management consulting firm that is also a leading provid ...
- Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
Most advertisers and agencies are already embracing advanced TV as an advertisi ...