- BrandTech Helps Put Brands First on Digital Platforms
MediaDailyNews, Rich Raddon - Tuesday, April 18, 2017
Brands need to locate their presence within the digital media ecosystem a ...
- How To Keep Brands Safe In An Online World
MediaDailyNews, Daryl Lee - Monday, April 17, 2017
Digital advertising needs to clean up its act. As we shift ...
- Havas Media Wins Beats By Dre EMEA Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, April 13, 2017
Havas Media has won a competitive pitch for Beats by Dre's EM ...
- Is Programmatic Self-Serve REALLY Self Service?
Real-Time Daily, Amanda Bleich - Tuesday, April 11, 2017
As digital ad buyers look for more control and transparency, we're seei ...
- OpenAP Seals TV Deals With Accenture, comScore And Nielsen
Television News Daily, Wayne Friedman - Friday, April 7, 2017
OpenAP -- a consortium of three major TV/media companies -- has reveal ...
- AMC Upfront Pitches All 5 Networks, Focuses On Unified Buying
Television News Daily, Adam Buckman - Friday, April 7, 2017
AMC Networks kicked off its spring ad sales efforts at an eve ...
- The Digital Ad Industry Is In A Reflectve Mode
Around the Net in Real-Time, Tobi Elkin - Thursday, April 6, 2017
"Digital ads are easy to hate," writes Farhad Manjoo in The N ...
- Brand-Safety Problems Can't Be Solved With Tech Alone
RTBlog, Tobi Elkin - Thursday, April 6, 2017
Brand safety can't be assured with technology 100% of the time ...
- Time Inc., Speakr Form Influencer Network
The Daily Blog, Erik Sass - Thursday, April 6, 2017
Time Inc., the nation's largest magazine publisher, announced a strategic partnership wi ...
- Pavlov's Digital Dogs: How Bell-Ringing Buyers Trained Themselves
MAD, Chris Copeland - Monday, April 3, 2017
Buyers must break out of 'digital only' mindset to achieve clients' go ...
- Brand Safety Issues At Google: 'Much Ado About Nothing'
RTBlog, Tobi Elkin - Monday, April 3, 2017
Concerns over Google's YouTube and brand safety are "much ado about nothing ...
- Experian To Review Creative And Media Accounts
Around the Net In MAD London, Sean Hargrave - Thursday, March 30, 2017
Experian has called a review of its advertising and media accounts, "Campaig ...
- JPMorgan Chase Limits Ads
Around the Net in Real-Time, Tobi Elkin - Thursday, March 30, 2017
Amid sharp concerns from advertisers about so-called "brand safety" on the We ...
- What Role Does Programmatic Media Play In Brand Safety?
RTBlog, Tobi Elkin - Wednesday, March 29, 2017
With the issue of brand safety front and center amid advertiser concer ...
- Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' Issues
Real-Time Daily, Tobi Elkin - Monday, March 27, 2017
The number of marketers suspending advertising on Google is growing beyond t ...
- AB InBev Puts $2 Billion Global Media Assignment In Review
MAD, Steve McClellan - Thursday, March 23, 2017
The review comes shortly after the beer giant's $100-plus billion merger wi ...
- Study Identifies Gaping Hole In Media-Buying Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2017
Brands need to start pulling their search teams into media planning ...
- Video Must Be Sold The Way Buyers Want To Buy It
Supply-Side Insider, Rachel Williamson - Friday, March 24, 2017
The demand for digital video is immense, and continuing to gain momentu ...
- Adobe Unveils New Cloud Solutions At Summit
Email Marketing Daily, Jess Nelson - Tuesday, March 21, 2017
The marketing cloud wars just heated up as Adobe announced a ho ...
- Guardian Pulls Ads From Google After They Showed Up Next To Extremist Content
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
A huge concern for programmatic media tactics, brand safety, and Google's YouTub ...
- SteelHouse's Media-Buying Model Goes 100% Transparent With New Platform
MediaDailyNews, Laurie Sullivan - Wednesday, March 15, 2017
The move furthers the advertising software company's business model of creating self-servi ...
- IQ Media Appoints Kevin Kohn CEO
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Real-time TV measurement firm iQ Media named Kevin Kohn as its n ...
- Havas Creative And Media Now Share A Single P&L
Around the Net In MAD London, Sean Hargrave - Friday, March 10, 2017
Havas Creative Group and Havas Media Group no longer exist as divisio ...
- Buy Side, Where Real Money Is Made, Seldom Talks
Real-Time Daily, Sree Nagarajan - Tuesday, March 7, 2017
In the investment world, the sell side does most of the talkin ...
- Ensuring Brand-Safe Environments Remains Key Hurdle For Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Ad fraud, fake news, brand safety, and transparency issues are top concer ...
- Why Aren't We Training Our Staffs For Success?
MediaDailyNews, Barry Lowenthal - Monday, March 6, 2017
We're training a whole generation of media executives that only know h ...
- 'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic
Real-Time Daily, Joe Mandese - Monday, March 6, 2017
A significant number of the world's largest advertisers have shifted their media-buyi ...
- Should Digital Media Sellers Adopt A Single Global Viewability Standard?
RTBlog, Tobi Elkin - Monday, March 6, 2017
While the big news last week was Snap's IPO, the news th ...
- Carlsberg Launches Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 2, 2017
Agencies have received RFIs for the brief, which involves the brewer's who ...
- Ad Buyers Push Snapchat To Have Metrics Audited
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 1, 2017
With Google's YouTube and Facebook submitting to rigorous metrics audits by t ...