- Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands Too
Real-Time Daily, Joe Mandese - Monday, February 27, 2017
Brandzooka, the automated media planning and buying platform backed by Madison Aven ...
- Jaguar Land Rover Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Wednesday, February 15, 2017
The car brand has contacted media agencies this week, just days aft ...
- The Next Evolution Of Header Bidding: The Biddable IO
Real-Time Daily, Kyle Dozeman - Friday, February 10, 2017
The theory goes that header bidding provides buyers with the opportunity ...
- More Brands Likely To Follow P&G With Probes Into 'Murky' Media
Around the Net In MAD London, Sean Hargrave - Friday, February 3, 2017
Procter & Gamble is not the only big-spending advertiser threatening to pu ...
- P&G Calls Media Review In UK, Ireland And Nordics
Around the Net In MAD London, Sean Hargrave - Wednesday, February 1, 2017
Procter & Gamble has launched a media pitch in the UK, Irela ...
- P&G Announces Wide Review To Bring Transparency To 'Murky' Media
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
Procter & Gamble's (P&G) top marketer Marc Pritchard has revealed that ...
- Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?
London Blog, Sean Hargrave - Tuesday, January 31, 2017
"Murky" or "fraudulent" are strong terms that show how the media agency-and-clie ...
- IBM Starts Using AI To Buy Media In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, January 26, 2017
IBM has started to use its artificial intelligence programme, Watson, to pl ...
- Starcom Wins Merck's GBP50m Non-US Global Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
Starcom has won Merck Consumer Healthcare's estimated GBP50m media account outside t ...
- Delivering Media Change In 2017
MAD, Tom Denford - Monday, January 23, 2017
The responsibility for change in media lies predominantly with advertisers. They contr ...
- How Biddable IO Can Eliminate Trade-Offs Between Transparency And Guarantees
RTBlog, Tobi Elkin - Tuesday, January 24, 2017
Aiming to automate direct-media buys, PubMatic said it's found a way ...
- Fifth Third Bank Selects Empower MediaMarketing As New Media AOR
MAD, Steve McClellan - Friday, January 20, 2017
The win quickly fills an open category for the agency which part ...
- 6 Digital Media Buying Trends For 2017
MediaDailyNews, Rusty Coats - Thursday, January 19, 2017
The industry will see robust buying through the open buying environment ...
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
RTBlog, Tobi Elkin - Thursday, January 19, 2017
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a f ...
- Dentsu Issues Over-Billing Report, Finds Nearly 1,000 Flaws
MAD, Steve McClellan - Tuesday, January 17, 2017
Dentsu said today its internal investigation into its digital ad billing practic ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Centro Improves Workflow, Communications Features On Media-Buying Software Platform
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
New features on its media-buying platform are designed to improve the productivi ...
- Omnicom And WPP Compete Over Data And Analytics Offerings
Around the Net in Real-Time, Tobi Elkin - Friday, January 13, 2017
Holding companies WPP and Omnicom are laser-focused on competing for marketers’ growi ...
- Ocado Seeks A Media Agency Ahead Of TV Push
Around the Net In MAD London, Sean Hargrave - Wednesday, January 11, 2017
Britain's biggest online-only grocer has contacted media agencies and it is believ ...
- Tyson Foods Awards Mindshare Its $135 Million Media Assignment
MAD, Steve McClellan - Monday, January 9, 2017
The move was a blow to incumbent BPN, which had handled t ...
- DashBid Names Jay Wardle Chief Revenue Officer
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
DashBid named Jay Wardle chief revenue officer. Wardle will be tasked wi ...
- The Trials And Rewards Of Navigating Walled Gardens
Audience Buying Insider, Karlene Lukovitz - Friday, January 6, 2017
Refusing to buy into walled gardens is hardly a realistic or wi ...
- Will Dynamic Creative Have Its Moment This Year?
RTBlog, Tobi Elkin - Friday, January 6, 2017
More creative and media teams will focus on dynamic creative executions with ...
- Nielsen Modifies Preview Of Total Content Ratings
Television News Daily, Wayne Friedman - Friday, January 6, 2017
Nielsen has altered the preview of its Total Content Ratings system. Inste ...
- Dentsu Delays Report On Client Over-Billing
MAD, Steve McClellan - Tuesday, January 3, 2017
The report -- which is looking into digital services provided by t ...
- Political Digital Ad Spend Soars As Targeting Comes Of Age
Red, White & Blog, Philip Rosenstein - Wednesday, January 4, 2017
Overall political advertising in the 2016 election cycle was up marginally (4.6 ...
- Look For More Audience-Based Selling, While TV Needs To Use First-Party Data
RTBlog, Tobi Elkin - Friday, December 30, 2016
Audience-based selling will continue to gain a foothold in 2017 because the ...
- Meddling With Models
Online Spin, Ted McConnell - Thursday, December 29, 2016
Recently a media buyer asked me, in the course of a presentatio ...
- Hybrid Model Emerging For Marketers That Bring Programmatic In-House
RTBlog, Tobi Elkin - Thursday, December 29, 2016
Some marketers have brought programmatic services in-house, but that doesn't mean th ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
MediaMath is partnering with ROI Influencer Media, a media firm that connec ...