- Publicis Does Well Out Of Mars Media Review
Around the Net In MAD London, Sean Hargrave - Friday, December 23, 2016
Publicis Media has done best out of Mars' media-buying review, landing t ...
- Is It Time For Programmatic Creative?
Around the Net in Real-Time, Tobi Elkin - Thursday, December 22, 2016
When we talk about programmatic media and advertising, it's usually a discussi ...
- Media Agency Of The Year: Empower MediaMarketing
Agency of the Year, Joe Mandese - Monday, December 19, 2016
Selecting a Media Agency of the Year isn't always clear for t ...
- Factual Sees Increased Sophistication In Use Of Mobile Data In 2017
RTBlog, Tobi Elkin - Monday, December 19, 2016
Marketers will get more sophisticated in their use of mobile data, a ...
- Advertisers, Media Agencies Are Having The Wrong Conversation With Media Owners
Online Spin, Maarten Albarda - Monday, December 12, 2016
Thanks to the data that digital creates, very disparate media offerings ...
- 3 Steps To Achieving Programmatic Media Buying Transparency
Real-Time Daily, Kurt Fliegel , Perianne Grignon - Monday, December 12, 2016
A recent report by the Association of National Advertisers (ANA) has reignit ...
- Prohaska Predicts At Least 2 More Holding Cos. Will Fold Trading Desks Back Into Traditional Media Teams
RTBlog, Tobi Elkin - Monday, December 12, 2016
Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at lea ...
- Havas Media UK's MD Leaves For 'The Guardian'
Around the Net In MAD London, Sean Hargrave - Friday, December 9, 2016
Natasha Murray, managing director at Havas Media UK, is joining Guardian Ne ...
- Kill The Insertion Order -- Make All Ads Programmatic
Real-Time Daily, Guy Amos - Thursday, December 8, 2016
The real question isn't "if" TV, radio and print advertising will ...
- DoubleVerify CEO Wayne Gattinella: 'Media Transparency Will Become Universal' In 2017
RTBlog, Tobi Elkin - Thursday, December 8, 2016
DoubleVerify CEO Wayne Gattinella sees media and cross-screen transparency as imperatives ...
- Neustar Launches Data Directory To Facilitate Connected Customer Experiences
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Real-time information provider Neustar announced enhancements to its identity data management platfo ...
- Ikea Retains Vizeum In The UK
Around the Net In MAD London, Sean Hargrave - Monday, December 5, 2016
The Dentsu Aegis Network shop beat off competition from MediaCom and ME ...
- Programmatic Technology Leads To Programmable Brands, According To Whitepaper
Real-Time Daily, Tobi Elkin - Friday, December 2, 2016
A new whitepaper sponsored by Xaxis in conjunction with IDC advances t ...
- SintecMedia Acquires Operative For Almost $200M
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
SintecMedia, a provider of TV ad management software for media companies, acquir ...
- Havas Creates Group Chair Role To Align Creative And Media
Around the Net In MAD London, Sean Hargrave - Tuesday, November 29, 2016
Havas is bringing together its creative and media divisions with a gro ...
- Programmatic's Creative Challenges
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
What are the biggest challenges for creatives? During the "Can Programmatic Te ...
- Private vs. Open Exchanges
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Sometimes, buying programmatic inventory on the open marketplace is a far bett ...
- MEC Scoops BMW From Starcom
Around the Net In MAD London, Sean Hargrave - Friday, November 25, 2016
MEC has landed BMW's estimated GBP20m media account in the UK aft ...
- Finding Little To Cheer About, Dentsu Cancels Holiday Party
MAD, Steve McClellan - Tuesday, November 22, 2016
Rocked by two recent scandals that are still being investigated, Dentsu sa ...
- Moving Past The Echo Chamber Of Our Own Jargon
Online Spin, Dave Morgan - Thursday, November 17, 2016
GRP. CPM. CPA. DSP. DMP. That is how we talk to ea ...
- WPP Says Brexit Vote Has Negligible Impact On Advertising
Around the Net in Real-Time, Tobi Elkin - Tuesday, November 15, 2016
Much it its surprise, advertising holding group giant WPP has upgraded i ...
- Media Buyers, Dodos, Predictions: I'm Sticking To Mine
Online Spin, Maarten Albarda - Monday, November 14, 2016
On Sept. 16, 2013, I predicted the death of the traditional med ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 11, 2016
It may sound crazy, but using a secure, decentralized and fully electron ...
- Former Cablevision Execs Buy Audience/Analytics Company
Television News Daily, Wayne Friedman - Thursday, November 10, 2016
Former Cablevision Systems executives have acquired Analytics Media Group (AMG) through t ...
- The Vote Is In: Transparency Crosses 'Party' Lines: Clients, Agencies Agree 4As Is Right
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2016
Following a year in which the rancor and partisanship in the U. ...
- Programmatic: The Glue That Bonds Teams Together
Real-Time Daily, Michael Stoeckel - Wednesday, November 9, 2016
A somewhat unexpected byproduct of programmatic advertising has been the need f ...
- Will TV Get Its Share Of Mobile TV Ads?
TV Watch, Wayne Friedman - Wednesday, November 2, 2016
Watching more TV/video on your laptop -- or perhaps mobile devices? ...
- AppNexus Whitepaper Offers Tips On Holiday Season Media Buying
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
A post in the AppNexus blog reports that brands spend the mo ...
- Ad Budgets Are A Likely Victim In AT&T-Time Warner Mashup
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
The proposed $85 billion merger between AT&T and Time Warner continues ...
- MediaMath Integrates With Google AdX For Programmatic Guaranteed
Real-Time Daily, Tobi Elkin - Monday, October 24, 2016
The integration allows marketers to negotiate valuable inventory from more than 5 ...