Much it its surprise, advertising holding group giant WPP has upgraded its forecast for the industry after the anticipated fallout from the Brexit vote in June. "The world’s largest marketing
services company, which manages more than $100bn (£79bn) a year in advertising spend through its Group M media arm, said it was surprised to be upping its forecasts for ad spending in 2016 and
2017, describing the short-term impact of the Brexit vote as negligible," according to a report in The Guardian
. Group M, WPP's media arm, upgraded its original forecast of 6.3% growth to
7.2% this year, and from 5.8% to 7.2% for next year, which would make the total U.K. market worth £18.8bn, the report said.
Read the whole story at The Guardian »