- Lawmakers Float New Regulations For Online Political Ads
Digital News Daily, Wendy Davis - Friday, September 22, 2017
Two Senate Democrats are trying to rally support for legislation that wou ...
- Former Varick Chief Rostkowski Embraces Machine Trading, Launches Self-Serve Platform
Digital News Daily, Joe Mandese - Friday, September 22, 2017
When Paul Rostkowski was head of MDC Partners programmatic advertising unit Vari ...
- The Trade Desk Starts Connected TV Audience Targeting, Attribution
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
Advertisers on The Trade Desk platform can now do targeted TV bu ...
- Will Cable's Digital Efforts Hit A Wall?
TV Watch, Wayne Friedman - Friday, September 22, 2017
Traditional TV companies moving into digital seems like a no-brainer. But ev ...
- TechCrunch To Release New App, Reaches Into Emerging Markets
Digital News Daily, Laurie Sullivan - Wednesday, September 20, 2017
TechCrunch will release the next version of its smartphone app in Septemb ...
- Havas Media Imports Its Global OOH Unit To The U.S.
MAD, Larissa Faw - Wednesday, September 20, 2017
Havas Media has unveiled its out-of-home division Adcity in the U.S., followi ...
- Concert Taps Index Exchange For Programmatic
Publishing Insider, Erik Sass - Thursday, September 21, 2017
Publishers are continuing their move into bespoke programmatic with a new partnersh ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP
Digital News Daily, Joe Mandese - Tuesday, September 19, 2017
Digital media-buying technology provider Centro this morning announced a deal with nati ...
- Flexible NFL May Accommodate TV Ads Of Various Lengths
TV Watch, Wayne Friedman - Tuesday, September 19, 2017
Shorter six-second TV ads -- largely thanks to YouTube -- seem ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0
Digital News Daily, Laurie Sullivan - Tuesday, September 12, 2017
The changes integrate technology such as ads.txt, which Google has spent ti ...
- Whitelisting Is Programmatic's Protectionist Trade Policy
MediaDailyNews, Attila Jakab - Thursday, September 14, 2017
Whitelisting has its place, but taking it to extremes hurts the goa ...
- Anodot Working To Predict Future Data Anomalies
Data & Programmatic Insider, Laurie Sullivan - Monday, September 11, 2017
Predicting anomalies in real-time data with help from artificial intelligence is grea ...
- Avoid 5 Top Excuses For Not Implementing Ads.txt
Publishers Daily, Francis Turner - Tuesday, September 12, 2017
The new Authorized Digital Sellers program, or Ads.txt for short, specifically tak ...
- Pot Ads Come To In-Flight Mags, Courtesy Of Allegiant's 'Sunseeker'
Publishing Insider, Erik Sass - Tuesday, September 12, 2017
Broad prohibitions on advertising for legal recreational marijuana enacted in many plac ...
- TV Network Consortium Adds Members, Makes Gains In Advanced Audience Targeting
Television News Daily, Wayne Friedman - Friday, September 8, 2017
The Advanced Target Standards Group now has 12 TV network owners a ...
- Facebook, Twitter Political Ads Should Mimic TV Rules
TV Watch, Wayne Friedman - Monday, September 11, 2017
The new state of social media carries specific problems, such as h ...
- Adam Gerber Returns To Agency World After Decade-Plus Hiatus
MAD, Steve McClellan - Thursday, September 7, 2017
WPP's Essence has tapped Gerber to fill the new position of seni ...
- 'Cross-Environment' Ad Tracker Barometric Receives MRC Accreditation
Digital News Daily, Joe Mandese - Wednesday, September 6, 2017
Barometric, which calls itself a provider of "cross-environment" tracking and attribution dat ...
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency
Digital News Daily, Joe Mandese - Thursday, September 7, 2017
Recognizing that the biddable media marketplace dynamics are evolving and that lin ...
- Cumulus Licenses WideOrbit, Will Automate Radio Ad Trafficking End-To-End
Digital News Daily, Joe Mandese - Thursday, September 7, 2017
In another step toward the end-to-end automation of radio media-buying, Cumulus Med ...
- Barclays Expected To Switch GBP60m Media Account From WPP To Omnicom
Around the Net In MAD London, Sean Hargrave - Wednesday, September 6, 2017
"Campaign" is reporting that Barclays is on the verge of moving i ...
- What Digital ROI Is Really About, In Three Words
Digital News Daily, Mike Donahue - Wednesday, September 6, 2017
To properly calculate return on digital media investment we must take in ...
- Who's On First, What's Going On With Second: Beware The 'Shadow' Auction
Digital News Daily, Joe Mandese - Wednesday, September 6, 2017
The OpenX team found a new "shadowy," "first-price auction" marketplace emerging th ...
- Publishers Are Bifurcating: Programmatic Changes Impact Brand Interactions
Publishers Daily, Matthew Yorke - Wednesday, September 6, 2017
Online media ad buying and selling as we know it is ...
- Campaign Focuses On Tobacco's Targeting Of Mentally Ill, Military Personnel
MAD, Larissa Faw - Monday, August 28, 2017
In the new campaign, anti-smoking group truth says 33% of adults wi ...
- Barroeta Named SVP Marketing, Creative At Telemundo
Television News Daily, Wayne Friedman - Monday, August 28, 2017
Barroeta's new responsibilities encompass strategic development and execution of all consumer-marketing initiativ ...
- Ad Demand Dips To Seasonal Low In July, Big Brands More Resilient Than Smaller Ones
MediaDailyNews, Joe Mandese - Monday, August 21, 2017
The U.S. ad marketplace fell to one of its seasonal lows ...
- Whether Or Not Software 'Eats Agencies' Is Up To Agencies
Media Insider, Dave Morgan - Thursday, August 17, 2017
Venture capitalist and creator of the web browser as we know ...
- ANA Endorses TrustX, Encourages Members To Use Programmatic Media-Buying Stamp Of Approval
MediaDailyNews, Joe Mandese - Wednesday, August 16, 2017
In an important endorsement of the TrustX initiative launched earlier this ye ...
- Grey Acquires Control of Hug Digital
MAD, Steve McClellan - Monday, August 14, 2017
The shop, with around 145 full-time staff, has a client roster ...