- 32% Of Marketers To Bring Programmatic Media Buying In-House
Digital News Daily, Laurie Sullivan - Monday, October 30, 2017
Many marketers plan to bring programmatic media buying in-house, but just ...
- Cable News Sees Shifting Viewership, Revenues Post-Election
TV Watch, Wayne Friedman - Tuesday, October 31, 2017
Cable TV news networks have been virtually the only TV networks ...
- Sarah Michelle Gellar's Foodstirs Launches 'More Flour To Ya" Campaign
MAD, Larissa Faw - Wednesday, October 25, 2017
Boulder, Colorado-based agency, Fortnight Collective created the campaign in under 45 day ...
- Michael Wolf: The Future Of Advertising
Digital News Daily, Laurie Sullivan - Wednesday, October 25, 2017
The future of advertising may not seem like advertising at all, b ...
- CheapOair Debuts Its First TV Campaign
MAD, Larissa Faw - Tuesday, October 24, 2017
CheapOair's "Go Ahead, Be Cheap" ad suggests that "cheap" means value throu ...
- Rubicon Project Integrates Google DoubleClick Bid Manager
Digital News Daily, Laurie Sullivan - Monday, October 23, 2017
Bid Manager, a demand-side platform, is the first to use Rubicon Project ...
- NFL Posts Small Uptick In September TV Ad Revenues
Television News Daily, Wayne Friedman - Monday, October 23, 2017
Despite some ratings declines and mixed public opinion about the NFL overal ...
- Thor: What Is It Good For?
Television News Daily, Steve Sternberg - Monday, October 23, 2017
I'm tempted to say "Absolutely nothing." But that would be too snark ...
- Campbell's Global Media Assignment Is Put In Play
MAD, Steve McClellan - Friday, October 20, 2017
The firm spent $397 million on advertising and consumer promotion in i ...
- Marriott Puts Global Media Assignment In Review
MAD, Steve McClellan - Thursday, October 19, 2017
Lodging giant Marriott has put its global media planning and buying assignme ...
- Going Automatic: Fox, NBC Execs Talk New Advertising World
Digital News Daily, Alex Weprin - Wednesday, October 18, 2017
During a panel discussion at the Next TV Summit in New Yor ...
- Mattress Firm Gets In Bed With Spark Foundry
MAD, Larissa Faw - Friday, October 13, 2017
Spark Foundry will be responsible for an integrated media strategy that includ ...
- How NOT To Simplify Your Agency Comp To Reduce Costs
RTBlog, Joe Mandese - Monday, October 16, 2017
The good news: The Association of National Advertisers practices what it preach ...
- TV's New ROI For Marketers: Thor
TV Watch, Wayne Friedman - Monday, October 16, 2017
Reports suggest TV networks want a new ad alternative, pushed by ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH Practice
MAD, Larissa Faw - Tuesday, October 10, 2017
Horizon Media has made an investment in Mira, a real-time OOH cro ...
- Starcom Lands Lionsgate: Will Handle Strategy, Activation
MediaDailyNews, Joe Mandese - Wednesday, October 11, 2017
On the heels of its Lowe's home improvement centers win earlier th ...
- Barometric Search Tool Monitors Invalid Website Traffic For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 10, 2017
The tool enables publishers to monitor the levels of invalid traffic ...
- Advertisers Lack The Education To Keep Up With Technology
Data & Programmatic Insider, Laurie Sullivan - Monday, October 9, 2017
It's becoming increasingly harder to make intelligent media-buying decisions when using emergi ...
- Ad Tech's Dirtiest Secret Acronym: WMD
RTBlog, Joe Mandese - Monday, October 9, 2017
That's right -- weapon of mass destruction. Hear me out. If there ...
- Marketers Grapple With The Best Time To Optimize Campaigns
Performance Marketing Insider, Laurie Sullivan - Friday, October 6, 2017
When asked to name the top strategic marketing challenges, marketers cited measuri ...
- Facebook Comes Clean About Russian Ads
Digital News Daily, Gavin O'Malley - Tuesday, October 3, 2017
Feeling the heat from Congressional investigators and special counsel Robert Mueller, Facebo ...
- Dentsu Aegis Wins Big In AB InBev Media Review
MAD, Steve McClellan - Monday, October 2, 2017
Brewing giant AB InBev has completed its global media planning and buyi ...
- A Questionable Endeavor: The MRC Media Auditor Guidelines Project
MediaDailyNews, Michael Solomon - Tuesday, October 3, 2017
Any legitimate effort to standardize the responsible use of accredited third-party resear ...
- Too Good To Be True Is A Warning Sign
MediaDailyNews, George Simpson - Thursday, September 28, 2017
Since most buyers are besieged by dozens of ad-tech companies, each promisi ...
- Philips Reworks Media Strategy To Boost Efficiency
Around the Net In MAD London, Sean Hargrave - Thursday, September 28, 2017
Philips has been telling "Marketing Week" about its new media strategy, whi ...
- Nielsen Doubles Down On Digital, Acquires Visual IQ
Digital News Daily, Joe Mandese - Wednesday, September 27, 2017
Nielsen is doubling down on its diversification into digital audience analytics, announci ...
- Only A Third Of Ad Execs Trust Their Audience Data, Measurements
Digital News Daily, Joe Mandese - Wednesday, September 27, 2017
At a time when the ad industry's dependence on data analytics a ...
- Is OTT A Broadcast Or Digital Buy?
Television News Daily, Jim Wilson - Wednesday, September 27, 2017
OTT is the new cable, and it's evolving with advanced targeting capabiliti ...
- Target Signs Onto NBCU's Self-Serve Programmatic TV Option
Television News Daily, Wayne Friedman - Tuesday, September 26, 2017
The deal, which the companies say is the first of its kin ...
- AdMore Inventory Available In Mediaocean Systems
Television News Daily, Wayne Friedman - Tuesday, September 26, 2017
Inventory from 1,200 local station and national network tv affiliates will ...