- Programmatic Remains Primary Digital Growth Engine, Some Clouds Forming
RTBlog, Joe Mandese - Monday, December 4, 2017
For all the industry debate surrounding its potential for fraud, lack ...
- Some Business Rules Are Meant To Be Broken
Television News Daily, John F. Collins - Friday, December 1, 2017
If you want tomorrow's dollars, you need to play by tomorrow's rule ...
- Brands Turning To Amazon, Looking For Safer Display Ad Platforms
Digital News Daily, Laurie Sullivan - Wednesday, November 29, 2017
New ad dollars will shift the focus of advertising toward mobile ...
- Linda Yaccarino's Call To Fix TV Advertising And Its Measurement
Media Insider, Dave Morgan - Thursday, November 30, 2017
"We have a problem. You know it, I know it, we a ...
- Narrativ's Twist On Search, Data For Publishers Bring Amazon Competition
Data & Programmatic Insider, Laurie Sullivan - Wednesday, November 29, 2017
Narrativ, which launched in August 2015, works to turn static links in ...
- OpenX Claims Mobile Dominance, Optimizes Mobile Video Trading Next
Digital News Daily, Joe Mandese - Wednesday, November 29, 2017
Programmatic market maker OpenX this morning released a rare update on i ...
- Facebook, Hulu, Carat Among Companies Awarded Anti-Fraud Seals By TAG
Digital News Daily, Wendy Davis - Tuesday, November 28, 2017
TAG's anti-fraud initiative aims to ensure that online material and ads a ...
- Ranker CEO 'Nerds Out' Over Data, Programmatic And Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 27, 2017
Ranker CEO Clark Benson found a way to roll up the site ...
- TV Station Groups Launch Consortium To Up Ad Standards
Television News Daily, Wayne Friedman - Monday, November 20, 2017
Four major TV station groups are forming a consortium to streamline t ...
- YouTube's Broken Targeting Tool Threatens Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 17, 2017
Brand safety remains top of mind for marketers and their agency partne ...
- Telecom Giant Upends The Media Marketing Process, Taking A Big Piece Of Work In-House
Mediapsssst, Richard Whitman - Wednesday, November 15, 2017
It's no secret the ANA report on media transparency last year l ...
- Adobe Advertising Cloud Search Announces New Integrations With Microsoft Bing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 15, 2017
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationsh ...
- Blockchain Set To Clear Digital Marketing's Murky Waters
London Blog, Sean Hargrave - Wednesday, November 15, 2017
A new agency has launched, claiming that blockchain will enable advertisers ...
- Executives Talk 'Complicated' World Of OTT
Digital News Daily, Alex Weprin - Monday, November 13, 2017
The current state of over-the-top video is "complicated" and "political," but t ...
- Univision, Mazda Partner With Alan Estrada On Storytelling Journey To Japan
Digital News Daily, Laurie Sullivan - Tuesday, November 14, 2017
Univision Creator Network (UCN), a Hispanic-focused network, and Mazda North American Operatio ...
- TV Nets Strive To Simplify Workflow, 'Time' Emerges As Common Currency
Digital News Daily, Joe Mandese - Tuesday, November 14, 2017
Add AMC Networks to the list of media suppliers championing time ...
- Rubicon Project Eliminates Buy-Side Fees To Kick Up Business
MediaDailyNews, Wayne Friedman - Friday, November 10, 2017
To push for higher revenue results, the company said it would elimina ...
- The&Partnership Wins Creative, Media Accounts For Retailer Chico's
MAD, Larissa Faw - Wednesday, November 8, 2017
The&Partnership will spearhead all aspects of Chico's brand marketing and execute ...
- TV Still Dominates Global Marketers' Ad Spend
Television News Daily, Wayne Friedman - Tuesday, November 7, 2017
Digital is making inroads -- but successful high-budget campaigns, spending $10 milli ...
- Noble People Hires Consultant Morrissy As Its First President
MAD, Larissa Faw - Monday, November 6, 2017
He will be tasked with helping clients of the full service med ...
- Rewarding The Best In Advanced-TV Audience Buying
Television News Daily, Charlene Weisler - Sunday, November 5, 2017
What makes an advanced TV company great? According to Gabe Greenberg, C ...
- P&G Ad Strategy Bounces Back After Cutting Out Sites From Media Buys
Digital News Daily, Laurie Sullivan - Friday, November 3, 2017
Research now suggests that overall, P&G cut the number of sites ...
- Programmatic Traders Are Being Catfished, But Ads.txt Can Help
Publishers Daily, Kenneth Suh - Thursday, November 2, 2017
Catfishing doesn't just exist in the world of online dating. Ad buye ...
- Vistar Media Launches Private Marketplace Deals For DOOH
Digital News Daily, Laurie Sullivan - Wednesday, November 1, 2017
Vistar Media, looking to secure its place in digital out-of-home media, sign ...
- Am I Your Surrogate Mother?
Media Insider, Ted McConnell - Thursday, November 2, 2017
In advertising, we discover data, nurture it, harvest it, organize it, analy ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2017
The latest sign of an auction-based open ad exchange running on programmat ...
- Simmons Taps Nielsen Digital/Consumer Vet Feigenson As Chief
MediaDailyNews, Joe Mandese - Wednesday, November 1, 2017
Consumer media and marketing researcher Simmons Research has named Nielsen vet Andr ...
- Online Product Reviews Can Boost In-Store Sales Up To 75%
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 1, 2017
For every incremental $1 sold online in the apparel and accessories categor ...
- Google's Contractor Marketplace Expands, Rebrands To 'Local Services' In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 31, 2017
Sponsored Ads allow businesses participating in Local Services by Google to ser ...
- Russia Tapped Into U.S. Social Media Ads -- Is TV Next?
TV Watch, Wayne Friedman - Wednesday, November 1, 2017
From a marketing point of view, the term "reach" has significant meanin ...