- Samba TV Debuts Self-Serve Audience Targeting Service
Television News Daily, Wayne Friedman - Monday, January 8, 2018
Ad tech company Samba TV says its Audience Platform improves the abili ...
- Oath's President Of Ad Strategy, Publishing Predicts Major Changes In 2018
Search & Performance Marketing Daily, Tim Mahlman - Monday, January 8, 2018
Tim Mahlman, president of advertising and publisher strategy at Oath, says ...
- Cross-Platform Video Buying Is Slow Moving
Television News Daily, Wayne Friedman - Friday, January 5, 2018
A study noted that two-thirds of marketers will increase spending -- slight ...
- IAB, 4As Unveil Terms, Conditions Addendum For Long-Form Video
Digital News Daily, Alex Weprin - Thursday, January 4, 2018
The Interactive Advertising Bureau and American Association of Advertising Agencies on Thursd ...
- Zenith Awarded Media Duties For Ride-Hailing Giant DiDi Chuxing
MAD, Larissa Faw - Thursday, January 4, 2018
The Publicis Groupe-owned agency will develop a bespoke agency -- D+Z ...
- Brands Seen Taking Greater Control Over Commercial Production Efforts
Mediapsssst, Richard Whitman - Thursday, January 4, 2018
That's just one prediction from APR, the big ad production consulting fi ...
- Programmatic TV Player WideOrbit Now On 1,000+ TV Stations
Television News Daily, Wayne Friedman - Thursday, January 4, 2018
The programmatic inventory includes stations in the top 50 media markets a ...
- R2C Group Is LendingTree's New Media Agency
MAD, Larissa Faw - Tuesday, January 2, 2018
LendingTree spent $126.56 million on advertising in 2016. During the first s ...
- Social Media Agency Of The Year: The Media Kitchen
Agency of the Year, Joe Mandese - Wednesday, January 24, 2018
The best reason for recognizing TMK as MediaPost's Social Media Agency ...
- The Symbiosis Of Social And Programmatic
Social Media Insider, Joe Mandese - Wednesday, December 27, 2017
Which came first? The acceleration of social media, thanks to programmatic media-buyi ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, December 22, 2017
Cox Media Group's Gamut division on Friday released data that analyzes t ...
- Search Disruptions: How Brands Will Compete With Google, Facebook In 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 26, 2017
Brands are concerned about how much artificial intelligence and machine learning th ...
- IAB Reveals Future Focus On Smaller, Local Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 21, 2017
The IAB will focus on a better understanding of how much ...
- Dentsu Rumoured To Be In 'Pole Position' For JLR $500m Global Media Account
Around the Net In MAD London, Sean Hargrave - Monday, December 18, 2017
"Campaign" is speculating this morning that Dentsu is in the driver's se ...
- ANA: Transparency and Brand Safety Concerns Drive Expansion Of In-House Programmatic Activity
Mediapsssst, Richard Whitman - Monday, December 18, 2017
A new survey from the Association of National Advertisers shows that mo ...
- Time Inc.'s MNI Targeted Media Launches Marketing Campaign
Publishers Daily, Sara Guaglione - Thursday, December 14, 2017
The publisher-owned, performance-marketing agency launched an integrated online and offline campaign ...
- Deliveroo Switches From Mediacom To the7stars
Around the Net In MAD London, Sean Hargrave - Thursday, December 14, 2017
Deliveroo has left WPP's MediaCom to hand its GBP10m media account f ...
- OTT Now 26% Of Video Ad Spend
Digital News Daily, Alex Weprin - Thursday, December 14, 2017
Over-the-top video advertising now counts for 26% off video ad spend, ...
- Data-Infused TV Buying Is A Tricky Business
Television News Daily, Eric Fischer - Thursday, December 14, 2017
Developing a baseline provides for an initial starting point on a grap ...
- Conde Nast Uses Nielsen Data For Audience-Based Buying
Publishers Daily, Melynda Fuller - Tuesday, December 12, 2017
Spire, Conde Nast's proprietary data and optimization platform launched in 2015, wi ...
- Yahoo Search Vets Launch Perform Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 12, 2017
Perform Media officially launched with more than a dozen Yahoo industry ve ...
- 60% Of Marketers To Increase Focus On Organic Search in 2018
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2017
Organic search is the top-performing channel in 2017 and will be ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...
- Forrester: Google Contributes Nearly 30% To Online Advertising Growth In Q3
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Global online advertising revenue growth reached 29.6% in Q3 2017, after remaini ...
- TAG Says Certification Program Reduces Fraud
Digital News Daily, Wendy Davis - Thursday, December 7, 2017
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traff ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsor ...
- Dulux Owner Picks MediaCom For GBP60m Global Media Account
Around the Net In MAD London, Sean Hargrave - Wednesday, December 6, 2017
AkzoNobel Decorative Paints, the owner of the Dulux brand, has appointed MediaC ...
- MDC Builds Secret Security Network
MAD, Larissa Faw - Tuesday, December 5, 2017
MDC Partners has quietly but "aggressively" built up its security network ...
- Google, Facebook Account For 84% Of Digital Investments, Excluding China
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 5, 2017
Numbers released by GroupM on Monday illustrate the Google-Facebook ad duopoly. T ...
- Marketers Smarten Up, Spend Less On Holiday Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, December 4, 2017
It seems either marketers have made smarter campaign investments or technology h ...