- Wix Nabs Last-Minute SB Spot With 10-Hour Turnaround
Television News Daily, Larissa Faw - Friday, February 2, 2018
Reversing its earlier proclamation that it would bypass this year's Super Bo ...
- Upfront Presentations Are Fewer, But Still Need TV Hype
TV Watch, Wayne Friedman - Monday, February 5, 2018
Upfront presentation fatigue has finally hit the digital media space. Will media-buyi ...
- National Geographic, Sprint Launch Quest To Find Innovation In Wireless Tech
Digital News Daily, Laurie Sullivan - Friday, February 2, 2018
The campaign -- Chasing Genius: Unlimited Innovation -- challenges people to ma ...
- Tax Season Is Ad Time For Henry.tax
MAD, Larissa Faw - Wednesday, January 31, 2018
In an attempt to differentiate itself from tax preparation rivals, Henry.tax a ...
- 2017 Media Ad Spend Flat For Publishers
Publishers Daily, Sara Guaglione - Thursday, February 1, 2018
By platform, broadcast ad spend decreased by 2.9% and radio decreased ...
- AdLedger Announces Members, First Initiative For Blockchain
Digital News Daily, Laurie Sullivan - Tuesday, January 30, 2018
The group on Tuesday announced a full list of agencies and compani ...
- Ads.txt Reaches Critical Mass, Passes 50% Of Top Publishers
Digital News Daily, Joe Mandese - Wednesday, January 31, 2018
Seven months after the Interactive Advertising Bureau's Tech Lab released final spe ...
- Lionel Richie Goes 'All Night' With TD Ameritrade
MAD, Larissa Faw - Tuesday, January 30, 2018
TD Ameritrade is going big with an ad campaign to support wh ...
- Wix Snubs TV Ads For Super Bowl LII As Consumer Behavior Changes
Digital News Daily, Laurie Sullivan - Tuesday, January 30, 2018
"There are more ways to advertise today," says Wix cofounder/CEO Abrahami Avisha ...
- Mar Tech Firm 4C Insights Completes Data Integration Deal With Inscape
Television News Daily, Wayne Friedman - Monday, January 29, 2018
Vizio's Inscape has access to some 7.7 million TV sets and device ...
- Amazon's Potential -- What The WSJ Didn't Say
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2018
eMarketer estimates that Google will report earnings on Thursday of $83.4 billi ...
- Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 26, 2018
Needls will launch an advertising and marketing campaign to promote a self-servi ...
- Viewability Just Got A Whole Lot Better -- Here's Why
London Blog, Sean Hargrave - Friday, January 26, 2018
UK viewability has improved three quarters in a row to overtake German ...
- ITWP, AKQA, P&G, L'Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 22, 2018
ITWP, parent holding company of Toluna and Harris Interactive Europe, has creat ...
- Blockchain 101 For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 22, 2018
"Blockchain, much like the internet in the late to mid-1990s, isn't ...
- U.S. Advertising Slips 3% In December, Digital Slows
Television News Daily, Wayne Friedman - Friday, January 19, 2018
National TV declines worsened to a 7% drop in the last mon ...
- Media Disrupter Of The Year: Internet Research Agency
Agency of the Year, Joe Mandese - Wednesday, January 24, 2018
Vision, innovation and leadership show up in many places in the med ...
- Mars Puts $1.5 Billion Media Business In Review
MAD, Steve McClellan - Thursday, January 18, 2018
Mars currently has a three-agency structure operating globally across its three busine ...
- TAG Requires Publishers To Use Ads.Txt
Digital News Daily, Wendy Davis - Thursday, January 18, 2018
The ad industry's Trustworthy Accountability Group will require publishers to implement t ...
- Traditional TV Media Buyers Scratch Heads As Google Cracks Down On Unsafe Video
TV Watch, Wayne Friedman - Thursday, January 18, 2018
Agency execs have increasingly used Google Preferred channels to supplement broadcast, cab ...
- Havas Now Certified For Brand Safety And Anti-Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, January 16, 2018
Havas has announced that it is the latest media agency to ...
- Data Leaks In Ad Supply Chain To Wreak Havoc On GDPR Compliance
Digital News Daily, Laurie Sullivan - Monday, January 15, 2018
An ad quality report for publishers shows data leaks have become ...
- TVB/4As Push For Local TV Station Time-Shifted Ratings
Television News Daily, Wayne Friedman - Monday, January 15, 2018
With time-shifted viewing now part of regular TV consumer behavior, TV ...
- Ad Industry Vets Join Kochava's XCHNG Blockchain Protocol Advisory Board
Digital News Daily, Laurie Sullivan - Friday, January 12, 2018
Kochava introduced XCHNG technology to equip the digital advertising industry with ...
- Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
Digital News Daily, Laurie Sullivan - Friday, January 12, 2018
Digital media spend will overtake offline media and marketing spend for t ...
- Droga5 Delivers New Blue Apron Campaign
MAD, Larissa Faw - Friday, January 12, 2018
The campaign features a number of films including some labeled for ea ...
- Media-Buying Continues To Migrate In-House Thanks To Programmatic, 'Control' Is No. 1 Reason
RTBlog, Joe Mandese - Monday, January 15, 2018
The Centro study found that 81% of marketers plan to bring ...
- Giant Spoon Wins San Diego Zoo Media Business
Accounts on the Move, Steve McClellan - Thursday, January 11, 2018
Creative media agency Giant Spoon has been awarded media planning and buyi ...
- Will Microsoft Take Cryptocurrency For Media Ad Buys?
Performance Marketing Insider, Laurie Sullivan - Friday, January 12, 2018
The company restored Bitcoin payments for its online store, but with t ...
- Sinclair, Imagine Create 'Next Gen' Local TV Ad Platform
Television News Daily, Wayne Friedman - Wednesday, January 10, 2018
The deal will allow Sinclair to play a role in the developme ...