- Mondelez Conducting Global Media Agency Review
Mediapsssst, Richard Whitman - Thursday, March 8, 2018
The snack-food giant has finalized the process in North America, where t ...
- SapientRazorfish, Spark Foundry Win Global Marriott Media
MAD, Steve McClellan - Tuesday, March 6, 2018
The agencies will shepherd the account via a dedicated unit called Marrio ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Nielsen Launches Forecast Tool To Enhance Ad Targeting
Television News Daily, Wayne Friedman - Tuesday, March 6, 2018
Nielsen says its tool allows media owners and marketers to more accurate ...
- LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
Television News Daily, Laurie Sullivan - Monday, March 5, 2018
LiveRamp on Monday officially announced the extension of its IdentityLink platform in ...
- Pricier Ads Could Rule TV Upfront
TV Watch, Wayne Friedman - Tuesday, March 6, 2018
TV networks have to begin checking their buy/sell strategies -- and ...
- iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
iSpot.tv and LiveRamp have entered a partnership that brings digital measurement too ...
- Toyota, Saatchi Build Electronics Into Print Ad With New Car Smell
MediaDailyNews, Laurie Sullivan - Sunday, March 4, 2018
Readers can grip door handles using sensors and pull them apart ...
- AT&T Begins Testing Blockchain For Ads, Media Buys
Digital News Daily, Laurie Sullivan - Monday, February 26, 2018
AT&T's marketers are demanding increased transparency into its digital advertising supply cha ...
- Mixing Blockchain With Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, February 26, 2018
Working with agencies may be a better move for those companies lacki ...
- Ad Market Surges 11% In January
MediaDailyNews, Wayne Friedman - Friday, February 23, 2018
The U.S. ad market's big January gains were mostly due to gai ...
- Digital Execs Shift Time/Attention To New Programmatic Ad Formats
RTBlog, Joe Mandese - Monday, February 26, 2018
Programmatic media-buying for emerging formats -- and the related issues involving cross-chann ...
- Pandora Reports Mixed Results, Goes All In On Programmatic
MediaDailyNews, Joe Mandese - Thursday, February 22, 2018
Pandora, the mostly ad-supported digital music service that has finally embraced programmati ...
- Sinclair Rejiggers Tribune Deal, Impacts Local TV Ad Future
TV Watch, Wayne Friedman - Thursday, February 22, 2018
While having control of 70% of U.S. TV coverage is a powerf ...
- 5 Key Elements Marketers Need For Any OTT Ad
Digital News Daily, Beth-Ann Eason - Tuesday, February 20, 2018
The pervasiveness of over-the-top (OTT) video services is hard to ignore, ...
- Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities
MediaDailyNews, Attila Jakab - Tuesday, February 20, 2018
Brands should demand a tailored arrangement with an appropriate agency - selecti ...
- Who's Backing The Chain Gang?
RTBlog, Joe Mandese - Monday, February 19, 2018
It's been nearly a year since I published my first story abo ...
- HoneyBaked Ham, Location3 Show How Multi-Location Online To Offline Works
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 16, 2018
Releasing data on the integration of online and offline advertising and marketin ...
- OpenX Founder Talks Unilever, Trust In Advertising
Publishing Insider, Melynda Fuller - Friday, February 16, 2018
This is the perfect storm moment to clean out the bad acto ...
- Is Hiring Humans For Digital Video Anti-Ad Tech?
TV Watch, Wayne Friedman - Thursday, February 15, 2018
Advertising tech may be the best thing for many digital video platfor ...
- Assessing The Threat Of Ad Tech
Red, White & Blog, Joe Mandese - Wednesday, February 14, 2018
Four months ago, I wrote an "RTBlog" entitled "Ad Tech's Dirtiest Secr ...
- Fox Television Stations' Deal With ITN Adds To Programmatic Platforms
Television News Daily, Wayne Friedman - Tuesday, February 13, 2018
Fox has licensed ITN Holdings' ProVantageX platform. Through the ITN platform, med ...
- NBC 'Exceeding Targets' For PyeongChang Winter Olympics
Television News Daily, Wayne Friedman - Tuesday, February 13, 2018
Although five days of prime-time Olympics programming are down from the la ...
- More Spend On Data, But Value Is Debated
Digital News Daily, Wayne Friedman - Monday, February 12, 2018
Overall, 60% of marketers, publishers and tech developers said their organizations spe ...
- Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work Together
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2018
Incoming IAB chairman Scott Schiller told media buyers, brands and ad-tech exe ...
- Yet Another Study Validates Supremacy Of Super Bowl Ads, This One's About Traffic
MediaDailyNews, Joe Mandese - Friday, February 9, 2018
In what could be described as an anti-inflation-gate story, it turns o ...
- Facebook Violating Political Ad Law, Seattle Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, February 7, 2018
Facebook has failed to comply with a Seattle law requiring companies ...
- After Wide Search, Horizon Finds Activation/Investment Leaders In House
MAD, Larissa Faw - Wednesday, February 7, 2018
David Campanelli and Sarah Baehr have been promoted to fill the ro ...
- 4As Revisits Media Redlining Issue With New Charter
Mediapsssst, Richard Whitman - Tuesday, February 6, 2018
The charter, issued by the 4As to its members on Wednesday, as ...
- TV, Video Ad Growth Pinned To Advanced TV Efforts
Television News Daily, Wayne Friedman - Tuesday, February 6, 2018
Four years from now, the fastest-moving local video advertising categories will sti ...