- DairyPure Reveals First Campaign From New Agency KBS
MAD, Larissa Faw - Thursday, April 5, 2018
The creative references today's divisive culture to illustrate how a glass ...
- Google's Header Bidding-Like Tool Becomes Available To All
Digital News Daily, Laurie Sullivan - Wednesday, April 4, 2018
Google has also been testing new ad formats and transaction types su ...
- WPP Turmoil May Put Kantar Into Play, Nielsen Most Likely Suitor
Research Intelligencer, Joe Mandese - Thursday, April 5, 2018
The turmoil in the C-suite of WPP could put one of t ...
- Blockchain For TV Networks: A Brand Safety Ally?
TV Watch, Wayne Friedman - Wednesday, April 4, 2018
Blockchain technology enables an anonymous, decentralized record of transactions -- and c ...
- It's Time For Ad Buyers To Boycott Facebook
MAD, Matt Smith - Friday, March 30, 2018
All you chief marketing officers out there who think you're being ...
- Heavy 'Tech Tax' Remains A Challenge For Programmatic Media Deals
MediaDailyNews, Wayne Friedman - Friday, March 30, 2018
Warc estimates $63.4 billion was spent in 2017 on worldwide programmatic ...
- Havas Bets On Cryptocurrency With New Blockchain Practice
Mediapsssst, Richard Whitman - Thursday, March 29, 2018
Appropriately called Havas Blockchain, the new offering will pursue clients in t ...
- Paid Search, Shopping Campaign Media Buys Continue To Rise
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 30, 2018
Tracking spend on paid search and shopping campaigns in Q1 2018, Merk ...
- NBC Incorporates Adobe Cloud Into Programmatic Offering
Television News Daily, Wayne Friedman - Thursday, March 29, 2018
Adobe will be incorporated into NBCU's Audience Studio. Marketers can plan med ...
- Meredith Corp Ups Klarn DePalma To EVP, MNI Targeted Media
Publishers Daily, Sara Guaglione - Monday, March 26, 2018
MNI became a part of Meredith's Local Media Group after its owne ...
- In, Out Or Something In Between: Trends In Marketing Services
Research Intelligencer, Joe Mandese - Wednesday, March 28, 2018
The bad news for agencies and other external marketing services providers ...
- Streaming Apps Make Inroads Into TV's Dominance
TV Watch, Wayne Friedman - Wednesday, March 28, 2018
New streaming apps may ultimately have a major effect because TV consume ...
- Programmatic Is Closing The Fraud And Safety Gap On Direct Buying
London Blog, Sean Hargrave - Tuesday, March 27, 2018
Video engagement is on the upswing too, according to Integral Ad Scie ...
- Dunkin' Donuts Hires Keith Lusby As VP, Media
Marketing Daily, Karlene Lukovitz - Tuesday, March 27, 2018
Lusby comes from MullenLowe Mediahub, managing accounts including Chipotle, JetBlue, Ulta Beau ...
- Marketers Find Programmatic Measurement 'Very Challenging,' Blame Agencies
Research Intelligencer, Joe Mandese - Tuesday, March 27, 2018
Most digital marketers find it challenging to accurately measure their programmatic med ...
- Kantar: 'Invisible' Relationships Between Brand And Consumer
Data & Programmatic Insider, Laurie Sullivan - Monday, March 26, 2018
Connecting offline data with online data raises the bar when it com ...
- Adobe Adds TVSquared Television Measurement, Syncs With Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analyti ...
- Omnicom Media Group Convenes Its Own Upfront
MAD, Steve McClellan - Thursday, March 22, 2018
The goal is to provide a "holistic look" at the 2018-19 investme ...
- Does Fox News Channel Offer 2 Kinds Of Content?
TV Watch, Wayne Friedman - Friday, March 23, 2018
Most TV networks offer daytime/early-evening regular news reporting. And then we ha ...
- Ad Execs To RFP: RIP
Research Intelligencer, Joe Mandese - Wednesday, March 21, 2018
The dreaded RFP -- or, request for proposal -- is losing fav ...
- Amazon Patent Suggests Introduction Of Award-Based Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 20, 2018
Amazon's awards-based ad technology drops the price of an item as ...
- Post-It Devises Harsh Testing Conditions To Promote New Extreme Stickies
MAD, Larissa Faw - Monday, March 19, 2018
The creative demonstrates how businesses in the frozen North use Extreme Not ...
- MediaMath: How Machine Learning Will Change Ad Serving In 2018
Data & Programmatic Insider, Laurie Sullivan - Monday, March 19, 2018
MediaMath scientists are working to apply artificial intelligence in machine-learning models th ...
- Study Finds Roadblocks to Moving Media-Buying In House
Mediapsssst, Richard Whitman - Monday, March 19, 2018
The study, from ID Comms, found that a lack of talent ...
- Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Digital News Daily, Laurie Sullivan - Thursday, March 15, 2018
Google on Thursday will announce plans to aggressively move into in-app mobi ...
- National CineMedia Shows Drop In Revenues, Lower Attendance
Television News Daily, Wayne Friedman - Tuesday, March 13, 2018
Despite declines in Q4 revenue and audiences, the company expects to s ...
- Microsoft, Women And 'Pink' Technology
Performance Marketing Insider, Laurie Sullivan - Monday, March 12, 2018
Automation in search and programmatic media buying will not eliminate jobs, b ...
- Amazon Search To Capitalize On Changing Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 9, 2018
Merkle's Amazon Ads Playbook examines proven strategies for managing Amazon ad campaig ...
- Adthena Austin Office Opens During SXSW, Releases Google Shopping Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 12, 2018
The study by Adthena shows that Google Shopping product listing ads n ...
- Celebrating Women: What Influences Millennials To Spend
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
A report released Thursday to celebrate women on International Women's Day highligh ...