Tax Season Is Ad Time For Henry.tax

In an attempt to differentiate itself from tax preparation rivals, Henry.tax and AOR SocialFly Agency are launching the personal tax preparation's first ad campaign.

The new platform launched last week, with each return being prepared and submitted by a professional certified public accountant (CPA). SocialFly handed the entire process from the initial creative pitch to the media buy.

The informative ad campaign is designed to raise awareness by telling consumers how they can upload their tax documents in less than 10 minutes and have it filed by an experienced CPA with over 10 years of experience. Each ad highlights how users receive 10% off their filing fee in direct response to the ads.

The national media buy will concentrate on social media via Facebook, Instagram and Twitter.

It will include both traditional ads, as well as video content. The out-of-home appears only in NYC via a subway campaign that appears with 1,000 overhead banner ads and posters on five major subway platforms, all in an attempt to reach its targeted Millennial audience.

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