- Media Usage Does Not Always Mean Ad-Reach Opportunity
Online Spin, Dave Morgan - Thursday, February 19, 2015
Judged by their actions and words, it seems many industry folks belie ...
- KSL Trustee Claws Back $1.75 Million From Sweet'N Low Parent
MAD, Steve McClellan - Tuesday, February 17, 2015
The new agreement, which was approved by U.S. Bankruptcy Court Judge Al ...
- Spark Sweeps Up iRobot Account
MAD, Larissa Faw - Tuesday, February 17, 2015
Roomba's parent company, iRobot, is rethinking its brand status under its n ...
- TfL Calls Creative And Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 12, 2015
Transport for London is preparing to review its advertising requirements, putting i ...
- Evans Cycles Switches To Mindshare
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
British retailer Evans Cycles has hired Mindshare to handle its GBP1m med ...
- Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting
MediaDailyNews, Erik Sass - Tuesday, February 10, 2015
This week, Time Inc. announced a collaboration with MediaMath that will ma ...
- EA Reviewing GBP80m European Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
MediaCom handles the account, which includes campaigns for games such as "Fi ...
- Programmatic TV: Planning And Buying Tie The Knot
Audience Buying Insider, Walt Horstman - Friday, February 6, 2015
Programmatic brings value to the TV ecosystem by using data to fi ...
- Gleason: Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB
Real-Time Daily, Tyler Loechner - Friday, February 6, 2015
WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ...
- Are Agencies Too Big, Too Controlling?
London Blog, Sean Hargrave - Thursday, February 5, 2015
The spat between Omnicom Media and Channel 5 is more interesting f ...
- Initiative Wins Papa John's $130 Million Media Business
MAD, Steve McClellan - Wednesday, February 4, 2015
Pizza chain Papa John's has selected Interpublic's Initiative as its new med ...
- The Super Bowl Of Deflated Expectations
MediaPost Weekend, Robert Jones - Sunday, February 1, 2015
With the ever-increasing cost of a 30-second TV spot during today's B ...
- Mondelez Buys First Programmatic Super Bowl Ad
Real-Time Daily, Tyler Loechner - Friday, January 30, 2015
Mondelez International, the CPG giant, is helping push the programmatic TV indust ...
- Casale Media Rebrands To Index Exchange To Support Growth In Programmatic
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2015
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale t ...
- Triton, eXelate Bring Digital Audio To Programmatic Campaigns
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
Digital audio tech firm Triton Digital has partnered with data tech fi ...
- PubMatic, Bidtellect Team For Native Programmatic
MediaDailyNews, Erik Sass - Tuesday, January 27, 2015
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in nati ...
- Fraud, Viewability Lead Ad Tech 'Trends To Watch'
Real-Time Daily, Tyler Loechner - Tuesday, January 27, 2015
Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing a ...
- Planning A Programmatic Practice: How-Tos
Programmatic Insider, Brian Nadres - Tuesday, January 27, 2015
More media planning and buying agencies are building their own programmatic capabilitie ...
- Would You Want To Be A Media Agency CEO In 2015?
Online Spin, Maarten Albarda - Monday, January 26, 2015
Last week I spent time with a number of senior media agen ...
- Two On-Ramps To the Audience Buying Superhighway
Audience Buying Insider, John Piccone - Friday, January 23, 2015
I read with delight a series of announcements that appeared after t ...
- rEvolution Selected For Polaris Media Assignment
MAD, Larissa Faw - Thursday, January 22, 2015
The agency will handle media planning and buying for Polaris' off-road vehicl ...
- Digital Up, TV Dips In Q4 Media Spend
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
A marked slowdown in the last quarter of 2014 occurred in t ...
- PubMatic Unveils API For Private Marketplaces, 'Programmatic Direct'
Real-Time Daily, Tyler Loechner - Wednesday, January 21, 2015
PubMatic, a supply-side platform, on Wednesday announced it has released an A ...
- comScore Brings Pre-Bid Data To Programmatic Marketplace
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
The quality of inventory has been the Achilles heel of programmatic advertisin ...
- comScore's Inventory Packages Blend Programmatic, Direct
RTBlog, Tyler Loechner - Thursday, January 22, 2015
comScore this morning announced an initiative to bring pre-bid data to t ...
- IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2015
The rise of programmatic advertising has created additional pressure on marketers ...
- Spark SMG Lands Haribo Gold-Bears In U.S
MAD, Larissa Faw - Wednesday, January 14, 2015
The client spent $32 million on U.S. ads in 2013 (per AdView ...
- Four Ps Will Drive Future Of TV Advertising
Online Spin, Dave Morgan - Thursday, January 15, 2015
There is not much of a question that more and more compani ...
- ePort Electronic Media Buying Soars For TV Stations
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
TV stations continue to move more to electronic buying and selling ...
- London Business School Calls Planning And Buying Review
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
The London Business School is calling a media planning and buying revi ...