- GoDaddy Selects Initiative For Buying, Strategy And Analytics Duties
MAD, Steve McClellan - Thursday, January 8, 2015
In addition to executing buys for the client, Initiative will manage bra ...
- Consolidation In Social Media Tech
The Social Graf, Erik Sass - Wednesday, December 24, 2014
Possibly the only thing growing faster than social media usage is t ...
- The 'In-House Trend' Was Written On The Wall
RTBlog, Tyler Loechner - Monday, December 22, 2014
Marketers are increasingly putting their trust in technology to run successful digit ...
- SMG Launches Location Analytics Platform With PlaceIQ
Real-Time Daily, Tyler Loechner - Friday, December 19, 2014
Automating the way that location-based ads are delivered and analyzed, Publicis Groupe ...
- Scatter TV Share Improves, Weak Ad Market Remains
MediaDailyNews, Wayne Friedman - Tuesday, December 16, 2014
The scatter TV market continues to be the focus of this year ...
- Havas Taps FuturesMedia For 'Programmatic TV' Access
Real-Time Daily, Tyler Loechner - Tuesday, December 16, 2014
Programmatic TV has dominated headlines in recent weeks, and though some conte ...
- IDG TechNetwork Expands Programmatic Media Buying Into China
MediaDailyNews, Laurie Sullivan - Monday, December 15, 2014
The IDG TechNetwork has expanded its global online advertising network into Chin ...
- Engineers Become 'The Pretty Girl At The Ball'
SearchBlog, Laurie Sullivan - Friday, December 12, 2014
Apparently these days it has become difficult to find qualified engineering ...
- Automating Traditional Television Buying Process: Why? Why Now?
Video Insider, John R. Osborn - Thursday, December 11, 2014
In the same week that the ANA named "programmatic" marketing term ...
- U.S. Share Of Global Ad Spend Falls To Less Than A Third
MediaDailyNews, Laurie Sullivan - Wednesday, December 10, 2014
On the heels of this week's big agency forecast updates, ad mark ...
- MediaVest Will No Longer Accept Tablet Circulation As Part of Magazine Buy
Mediapsssst, Richard Whitman - Monday, December 8, 2014
Media-buying firm MediaVest has told publishers it will no longer accept tabl ...
- True[X]'s New Platform Touts 'Viewed' Ads, Not 'Viewable'
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
Engagement ad company true[X] on Tuesday announced the launch of the true[exchange ...
- Marketers Could Lose $6.3 Billion To Bots In 2015
Real-Time Daily, Tyler Loechner - Tuesday, December 9, 2014
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billi ...
- Google Tops Media Revenue In First Half Of 2014
SearchBlog, Laurie Sullivan - Tuesday, December 9, 2014
Public data can provide a wealth of information, especially in the Intern ...
- Doing Something Is Smarter Than Reading This Article
Online Spin, Maarten Albarda - Monday, December 8, 2014
I am a great believer in learning by doing. While I pla ...
- Black Ops
Real MAD, Stan Mack - Monday, December 8, 2014
...
- Real-Time With TubeMogul CMO Eadie On New Programmatic TV Platform
RTBlog, Tyler Loechner - Friday, December 5, 2014
TubeMogul this week launched a self-serve software platform for programmatic TV ...
- Burger King Hands European Planning And Buying To Vizeum
Around the Net In MAD London, Sean Hargrave - Monday, December 1, 2014
Burger King, the fast-food chain, has appointed Vizeum to handle its consolidat ...
- Sainsbury's Reviews GBP60m Planning And Buying Business
Around the Net In MAD London, Sean Hargrave - Tuesday, November 25, 2014
Sainsbury's has started a review of its GBP60 million media planning a ...
- Gala Interactive Appoints The7Stars To Its Media Account
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
Gala Interactive, part of Gala Coral Group, has appointed The7stars to i ...
- ComScore Refines In-App Ad Metrics
MoBlog, Erik Sass - Friday, November 21, 2014
ComScore is expanding its mobile campaign measurement capabilities to include more preci ...
- The Oatmeal Doctrine
Publishing Insider, Ari Rosenberg - Thursday, November 20, 2014
I judge a restaurant by the quality of its oatmeal. Earlier th ...
- Apple Taps Rubicon Project To Revamp iAd With Automation
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Apple is planning to automate the way iAd does business. Apple ...
- Allstate Goes In-House With Programmatic
Around the Net in Real-Time, Tyler Loechner - Tuesday, November 18, 2014
AdExchanger has reported that insurance provider Allstate will brings its digital media-buyi ...
- AudienceScience Unveils DSP, DMP For Brands
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
AudienceScience, a digital ad tech company that works directly with brands, ...
- Crossing The Rubicon: From RTB To Programmatic Direct
RTBlog, Tyler Loechner - Tuesday, November 18, 2014
"Programmatic direct" just took the lead against "programmatic native" in the invisib ...
- How Private Deals Can Bring Better Marketing ROI
Programmatic Insider, Max Knight - Monday, November 17, 2014
Programmatic buying has broken through. It's more mainstream and more effective th ...
- Rubicon Doubles Down On Programmatic Direct: Acquires iSocket, ShinyAds
Real-Time Daily, Tyler Loechner - Monday, November 17, 2014
Rubicon Project, a major ad exchange and ad tech provider, on Mond ...
- IPG's UM Selected For True Value Media Buying
MAD, Steve McClellan - Tuesday, November 11, 2014
UM, the IPG Mediabrands media agency, has been awarded U.S. media-buying duti ...
- Programmatic TV Is A Job Creator
Audience Buying Insider, Walt Horstman - Friday, November 7, 2014
With each week, it seems that more TV networks and media agenci ...