• Campaign, Monday, November 24, 2014 6:42 AM

Gala Interactive, part of Gala Coral Group, has appointed The7stars to its GBP5.7 million media planning and buying account after a competitive pitch. Following the appointment, The7stars will plan and buy UK campaigns for the Galacasino.com and Galabingo.com brands. It will also work on media for the Swedish site Gala.se. The7stars beat Home, the incumbent, to the business. The7stars already works with Gala Interactive’s sister company Coral Interactive. The Coral and Gala accounts will be run through separate teams.

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