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Allstate Goes In-House With Programmatic

AdExchanger has reported that insurance provider Allstate will brings its digital media-buying in-house beginning in the first quarter of 2015.

Although Allstate will now take care of all of its own programmatic buying, its media agency, Starcom, will continue to take the reins on traditional planning and buying,” wrote AdExchanger. “Starcom will also continue to partner directly with Allstate’s longstanding creative agency, Leo Burnett.”

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