Tag results for "media buying"
- Rethinking Ads On The Open WebQuantcast has rebuilt its ad platform based on AI and machine learni ...
- Ads Take Another Block And TackleA group of ad and media trade groups have reportedly asked App ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic ShareCTV advertising will continue to outpace social and search and programmatic-platform reven ...
- Google, HubSpot Talk Of A Potential Acquisition Gets LouderHubSpot released earnings in May, suggesting the company's CRM business could gi ...
- Zero-Click Era Requires Interesting Data PartnershipsReach and addressability to connect brands to consumers without cookies may se ...
- Google Responds To AI Overview, Reveals Dangerous Answers To QueriesUsers have found that Google's AI Overview technology returns some misleading a ...
- Apple Web Eraser Will Force Brands To Know Their CustomersAn AI-privacy feature planned to launch in iOS 18 and macOS ...
- Microsoft Introduces Sports Audiences For Summer OlympicsBrands looking to connect with sports enthusiasts who seek out the late ...
- If Google Builds A Paywall For News, AI Subscription ServicesGoogle is threatening to pull future investments in nonprofit news organizations acro ...
- The Creator/Advertiser Trust DeltaNew research indicates Americans trust creator content over advertising by a wi ...
- Warner Bros. Discovery With No NBA? And Much Less Sports ContentWBD has never owned an over-the-air-broadcast network or TV station but ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROICMOs are looking toward generative GAI to minimize errors in marketing image ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home ScreenLG Ad Solutions launched the first 3D native digital display on i ...
- AI Sparks Unexpected Flurry Of Search ToolsWatching hummingbirds that had no idea how to reach their feeders aft ...
- Microsoft Unveils The Copilot Of Media PlanningYou've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- Indie DSP Programmatic Ad Deals Climb 24%FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And CreativeMetrics and measurement to determine bidding and budgets have become increasingly compl ...
- Google Tests GAI Search Ads With Extra Storage SpaceExtra Space Storage and Google are running a limited U.S. trial ...
- How OpenAI Got 'Her' VoiceOpenAI said it worked with industry-leading casting and directing professionals to narr ...
- Microsoft Recall, Johansson-Like AI Voice Overshadow Google Sandbox ConcernsMicrosoft's feature takes snapshots every few seconds of the PC's screen a ...
- Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' SpinoffThe latest plan to extend the "Jeopardy!" brand beyond the confines ...
- Microsoft Copilot+ PCs Released With Generative AI CapabilitiesA new category of Windows PCs designed for advertisers, creators and consume ...
- Impact Of AI On Local Search As Seen In The DataSOCi analyzed how generative AI tools answers and serves information about loc ...
- Google's YouTube Pitches Advertisers On Unskippable AdsAt its Brandcast event this week, YouTube introduced a feature tailored f ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'Did AI turn search into an ask engine looking for a w ...
- Microsoft Advertising Flies On OpenAI's GPT CoattailsTraffic data on the day OpenAI made its last announcement shows anoth ...
- OpenAI To Become A Reddit Advertising PartnerOpenAI is partnering with Reddit to bring its content to ChatGPT a ...
- Working Vs. Non-Working Presidential Campaign DollarsTo date, Biden Harris has a more than $100 million advantage ...
- Final Thoughts About This Week's UpfrontsAnd now, an exclusive peek inside the TV Blog's Upfront Week note ...
- Google To Give Away Custom Electric 1981 DeLorean In AI App Contest"Back to the Future" legend Christopher Loyd announced a Google AI a ...
