- Snap Boosts Advertising But Loses Millions Of DAUs In Q4
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Snapchat experienced the loss of several million daily active users in k ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Marketing For 'Melania'? Across The Political, Messaging Divide
TV Watch, Wayne Friedman - Friday, February 6, 2026
A local theater used a line from "The Art of War" ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- Fox Core Advertising Up 12% In Q4, Cable Adds Advertisers
Television News Daily, Wayne Friedman - Wednesday, February 4, 2026
Overall advertising - including results for political advertising - inched up 1. ...
- Daytime Talk: Less Big-Screen Chatter, Yapping Coming Your Way
TV Watch, Wayne Friedman - Wednesday, February 4, 2026
Two syndicated talk shows will end this year - one popular (NBCU ...
- Nielsen Kicks Off New Co-Viewing Effort On Super Bowl Sunday
Television News Daily, Wayne Friedman - Tuesday, February 3, 2026
The pilot program features a "new methodology enhancement." ...
- IAB Unveils 'Project Eidos' To Accelerate AI-Enabled Measurement
MediaDailyNews, Joe Mandese - Monday, February 2, 2026
Backed by research finding half of demand-side execs already are scaling ...
- AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic
Research Intelligencer, Robert Williams - Monday, February 2, 2026
AI-driven improvements could unlock up to $26 billion in incremental media investme ...
- X To Measure Most Talked-About Super Bowl Ads
MediaDailyNews, Colin Kirkland - Wednesday, January 28, 2026
X's "Brand Ranx" is designed to showcase the real-time rankings of Sup ...
- NBCU Q4 Ad Sales :+1.5%, Peacock +18%
Television News Daily, Wayne Friedman - Thursday, January 29, 2026
For NBCU media overall, total revenue was up 5.5% to $7.6 billio ...
- OpenAI Addresses Monetization, Hires Ad Engineers
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
AI models have largely been trained on content funded by advertising, a ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Disney+ Forecast: +21% Ad Sales; +5% Viewing
Television News Daily, Wayne Friedman - Tuesday, January 27, 2026
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewi ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- eBay Blocks 3rd-Party Agents, Eyes New Attribution Models
MediaDailyNews, Laurie Sullivan - Friday, January 23, 2026
eBay updated its user agreement earlier this week to ban third-party ...
- Theatrical Revenue Impacted By Storm, Hits $56M Weekend Low
MediaDailyNews, Wayne Friedman - Monday, January 26, 2026
It's the first weekend of 2026 to not exceed totals for 202 ...
- NFL Playoffs: Ad Spend +5%, Viewers +10%
Television News Daily, Wayne Friedman - Friday, January 23, 2026
The six wild card games were up 10% to 31.7 million avera ...
- YouTube Ads On Screens Rise Among Agencies, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, January 22, 2026
Sixty-nine percent of media executives in a recent report said advertising ...
- Trade Desk Executive On How Programmatic Fuels Automotive Sales
Around the Net In Media, Ray Schultz - Thursday, January 22, 2026
Automotive advertising once relied on newspapers, radio, and basic performance marketing. Succe ...
- CIMM Finds Market Can Financially Support Two Ad Currencies
Planning & Buying Insider, Joe Mandese - Thursday, January 22, 2026
The months-long study, however, says nothing about what impact the presence ...
- Peacock's 'Love Island USA' Scores Highest Seasonal Streaming Viewing
Television News Daily, Wayne Friedman - Thursday, January 22, 2026
The show earned 18 billion minutes streamed for its most recent (sevent ...
- Court Stays Order Blocking Nielsen From Linking National, Local Ratings
Around the Net In Media, Ray Schultz - Wednesday, January 21, 2026
Nielsen has won a temporary victory in its lawsuit with Cumulus Medi ...
- Threads Surpasses X In Mobile Users: Report
MediaDailyNews, Colin Kirkland - Tuesday, January 20, 2026
Threads has surpassed X in daily active mobile users, having further increas ...
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2026
The only net decrease in ad-spending plans among media in Mediaocean's just-releas ...
- Netflix Q4: Revenue Gains, All-Cash WBD Bid
Television News Daily, Wayne Friedman - Tuesday, January 20, 2026
Revenue was up 18% to $12.1 billion with net income up 3 ...
- From One Trade Acronym To Another: MRC Accredits ARF
MediaDailyNews, Joe Mandese - Tuesday, January 20, 2026
The service - DASH (Universe Study of Device and Account Sharing) ...
- Ad Spend Wasted On Invalid Traffic Reaches $63B
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Ad platforms filter invalid traffic as marketers continue to keep a clos ...
- NFL Drives Another Monthly Streaming Record
Television News Daily, Wayne Friedman - Tuesday, January 20, 2026
For all streaming including Netflix NFL games, Christmas Day earned 55.1 billi ...