Tag results for "media measurement"
- NHL Teams See 9% Sponsorship Revenue Hike To $1.5BYear-over-year, 500 new brands have made deals with the NHL, with finan ...
- Streaming Ad Exposures Drive Attention, Study FindsA new study says advertising on free streaming/FAST platforms can result ...
- Alt Currency Provider iSpot To Measure GSTV's Fueling Station NetworkThe move follows previous audience-measurement deals with Nielsen and Comscore, and GS ...
- Digital Recluse: 'The Boston Globe' No Longer Reports Online Subscriptions To AAMA report says digital growth of "The Boston Globe" has slowed. ...
- Is Cord-Cutting Hurting Everyone? Not ExactlyFox Corp. posted an eye-opening 5% gain in the most recent fir ...
- Meta Introduces New Ad Performance Tools To Optimize ConversionsIn an effort to help advertisers optimize the most "valuable" conversions f ...
- TikTok Makes Brands Pay For Feed ViewsTikTok is changing the way businesses amass views on the company's e-commer ...
- SEO's New AI Models And MeasurementsMarketers must adapt to a new world where Google is less releva ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, PoppiEDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released ReportIn the column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- NBA Playoffs So Far: Up 3% To 4.5M ViewersTotal estimated national TV ad revenues for the NBA playoffs are near ...
- Meta Plans To Automate All Ad Creation By 2026: ReportMeta is planning to invite brands to create and target their a ...
- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Unique Streaming Titles Rising, Up 5% In Q2Top premium streaming platform Netflix added a massive 18.2% more new individu ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- YouTube Dominates CTV With 28% Share Of Streaming MinutesYouTube (including YouTube TV) had 340 billion streaming minutes in April a ...
- YouTube Dominates April Nielsens, Gains 29% Year-Over-YearDisney, in second place, dropped 7% to 10.7% vs. 11.5% share ...
- Google Slammed By News/Media AllianceOne SEO change from Google has cost a coupon site publisher "te ...
- First-Half Network Ad Market: Majors Fall 2%Analysts typically look to Q1 and Q2 market activity for insights ...
- Amid Inflation Concerns, Media Costs To Moderate This YearGlobally, media prices are forecast to rise only 3.9% this year, continui ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This YearA Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Ad Spend Slide: Email Among Channels Taking A Hit This YearOver half of marketers worldwide expect to reduce their ad spend ...
- Streaming TV's 44.3% April Share Nearly Tops Total Broadcast/CableStreaming TV grew 15% vs. the same month a year ago. Broadca ...
- DoubleVerify Sues Adalytics, Jury Trial DemandedThe lawsuit follows a comprehensive analysis by the Media Rating Council asserti ...
- Publishers Are Placing More Emphasis On Value Over Volume In Their AnalysisPublishers want to strengthen their use of AI in data analysis, IN ...
- 'Independent' Sees A 9% Increase In Traffic In March"Independent" claims it is beating some top UK brands in the U.S ...
- NFL Goes Free For Regular-Season Streaming: For One Game, AnywayYouTube will get exclusive rights to stream the Friday night week ...
- It's The Anticipation, Stupid"This is unusual. Approval usually doesn't decline for economic reasons until unemployme ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This YearFive months into 2025, Guideline is drawing on a quarter of actu ...
- Decentralized Search Engine Gives Advertisers An Abundance Of DataWhen Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
