An article published in the July 17 edition of
Media Daily NewsShoppers Check Out Mall Deals on Video ScreensResearch Brief, Jack Loechner - Monday, July 21, 2008
A new Nielsen Media Research study for Adspace Networks shows that ...
Monster Leads Career Advertisers; Apollo Leads EducationResearch Brief, Jack Loechner - Friday, July 18, 2008
A drill-down into the destinations, reader demographics, advertisers, ad types, sizes a ...
The Big Picture: Nielsen To Measure In-Stadium AdsMediaDailyNews, David Goetzl - Tuesday, July 15, 2008
Advertisers' unceasing quest for accountability has prompted a deal to measure consumpti ...
MRI Offers More Magazine Issue-Specific DataMediaDailyNews, Erik Sass - Wednesday, July 9, 2008
Mediamark Research and Intelligence, a leading magazine research firm, is expanding i ...
Cadbury Becomes First Sponsor For MTV Interactive TV PollMarketing Daily, Laurie Sullivan - Tuesday, July 8, 2008
[media] MTV Networks is trying to increase audience retention through commercial brea ...
Until Media Flows Digitally, Unity Metrics ImpossibleOn Media, Diane Mermigas - Friday, June 27, 2008
In the absence of a universal form of media measurement--which isn't comi ...
Demo Breakdowns: NBC Touts Online TV DataMediaDailyNews, David Goetzl - Thursday, June 26, 2008
NBC said Wednesday it would release traffic data for the online strea ...
TiVo, TRA To Measure Purchases Based On Ad ExposureMediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, June 25, 2008
TiVo said Tuesday it has reached an agreement with a marketing resear ...
Google To Unveil AdPlanner, Latest Push Into Media Planning, ResearchOnline Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
Cornucopia of April Online Web and Video Viewers and BrandsResearch Brief, Jack Loechner - Friday, June 6, 2008
Total Website user data for April, including detailed findings for viewers a ...
Ever The Malcontent, Starcom MediaVest Turns Attention To Consumer IntentMediaDailyNews, Joe Mandese - Thursday, May 1, 2008
Starcom MediaVest Group has quietly created a massive consumer tracking study th ...
Leonsis Joins MediaBank BoardMediaDailyNews, - Thursday, May 1, 2008
MediaBank, which provides advanced analytics to the advertising industry, appointed Ted Leonsi ...
C3 Ratings Have Been A Plus, Say ExecutivesMediaDailyNews, David Goetzl - Friday, April 25, 2008
A panel of both buyers and sellers Thursday was in general agreeme ...
2007 Ad Spend By Media Marketing Daily, - Thursday, April 3, 2008
Media Category 2006 vs. '07 Change Internet 18.9 % National Magazines 7 ...
Nielsen Coverage Snafu Hits Cable Biggies, As Well As Smaller NetsMediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, April 3, 2008
Among the list of 21 cable networks whose coverage area ratings ha ...
Zenith First To Use Nielsen Out-Of-Home ReportOnline Media Daily, - Friday, March 14, 2008
The Nielsen Co. and Integrated Media Measurement Inc. announced that Zenith Med ...
Celebrities Top Politicians in News and Media Web VisitsResearch Brief, Jack Loechner - Wednesday, March 12, 2008
Hitwise recently reported that The market share of U.S. visits to t ...
New Media An Important Place To Be SeenResearch Brief, Jack Loechner - Monday, March 10, 2008
The most recent BIGresearch Simultaneous Media Survey shows that, while traditional med ...
'Project Apollo' Demise Blamed On Lack Of Financial Support: Arbitron MediaDailyNews, David Goetzl - Wednesday, February 27, 2008
"Project Apollo's" demise came principally from advertisers' unwillingness to continue paying f ...