- Did Sorrell Blow Off Pledge to Investigate TAM?
MediaDailyNews, Steve McClellan - Thursday, August 9, 2012
WPP has been named as a defendant in New Delhi Television's ...
- Dish Takes Stake In Rentrak, Agrees To Supply Data Exclusively
MediaDailyNews, David Goetzl - Thursday, August 9, 2012
Dish Network has taken a 7% stake in Rentrak, while agreeing ...
- NBC's 'Go On' Benefits From Olympic Lead-In
MediaDailyNews, Wayne Friedman - Thursday, August 9, 2012
NBC's unusual commercial-free debut of new comedy "Go On" during the Lond ...
- Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Digital Generation, which offers a campaign management platform, has an arrangement wi ...
- Most Olympic Viewers Happy With Overall Coverage
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
Despite criticism about tape-delayed coverage, Olympic research says about one-quarter of NBC ...
- iTVX, Rentrak Team For Better Brand Integration Engagement
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Rentrak has reached an agreement that looks to combine viewership data f ...
- Teen Olympic Viewership Up 29%
MediaDailyNews, David Goetzl - Friday, August 3, 2012
With the stellar performance of the women's gymnastics team, NBC's ratings ...
- NBC Surprised By Soaring Olympic Ratings
MediaDailyNews, David Goetzl - Thursday, August 2, 2012
NBC Sports Chairman Mark Lazarus said executives have been surprised by t ...
- Mag Bag: ABC Delays New Publisher's Statement
MediaDailyNews, Erik Sass - Thursday, August 2, 2012
A new, more detailed publisher's statement is coming from the Audit Bure ...
- Olympics Ratings Win Gold For NBC
MediaDailyNews, Wayne Friedman - Tuesday, July 31, 2012
The third night of competition at the London Summer Olympics scored ...
- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Olympics: Opening Ceremony Ratings Soar In Canada
MediaDailyNews, David Goetzl - Monday, July 30, 2012
Viewership for the Opening Ceremony also impressed north of the border. Friday ...
- Bigger Video Player, Better Ad Performance
Online Media Daily, Gavin O'Malley - Monday, July 30, 2012
While the mobile revolution is shrinking everything in sight, expect marketers ...
- Google+ Followers Up, Actively Follow Top 100 Brands
Online Media Daily, Laurie Sullivan - Tuesday, July 31, 2012
The number of people following the top 100 brands in the Googl ...
- Poll: CBS Grabs Brand Of The Year Spot
MediaDailyNews, David Goetzl - Thursday, July 26, 2012
CBS has taken a top brand ranking among broadcast networks, according ...
- BuddyMedia Ups Campaign Tools For Facebook Ads
Online Media Daily, Gavin O'Malley - Thursday, July 26, 2012
Claiming to have cracked the Facebook code, BuddyMedia is adding new too ...
- NBC Sports To Debut 'Lights'
MediaDailyNews, Wayne Friedman - Tuesday, July 24, 2012
The NBC Sports Network is now looking to push into basic spor ...
- Fallen 'Idol' Impacts Fox's Supremacy
MediaDailyNews, Wayne Friedman - Monday, July 23, 2012
Posting the biggest rating drop in its history this past season, Fox ...
- Tablets To Lead Mobile Advertising In 2014
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new report predicts tablets will emerge as the primary platform f ...
- Nielsen To Overhaul Local Metrics In 4Q
MediaDailyNews, David Goetzl - Friday, July 20, 2012
Nielsen's overhaul of its local measurement service with set-top-box data and ...
- Arbitron PPM Gets MRC Accreditation In 5 Big Markets
MediaDailyNews, Erik Sass - Thursday, July 19, 2012
Radio ratings firm Arbitron scored a big win: It has received accreditati ...
- TV News Staffing Numbers Highest Since 2000
MediaDailyNews, David Goetzl - Wednesday, July 18, 2012
When broadcasters go to Congress again and argue that they need mo ...
- 'Breaking Bad' Flying High In Season Opener
MediaDailyNews, Wayne Friedman - Monday, July 16, 2012
A mid-July Sunday night brought back the long-awaited return of AMC's "Breaki ...
- CBS Outdoor Unveils Site For Account Management
MediaDailyNews, Erik Sass - Wednesday, July 11, 2012
Media transactions are slowly but surely migrating online -- where automation a ...
- Arbitron Looks To Measure TV Promo Efforts
MediaDailyNews, David Goetzl - Wednesday, July 11, 2012
At a time when networks are starting to ramp up campaigns f ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- Report: Samsung Ranks As Most Effective Ad
MediaDailyNews, David Goetzl - Tuesday, July 3, 2012
A Samsung spot, followed by four from consumer packaged-goods marketers, led rankin ...
- FX Gets Big Ratings With 'Anger' Debut
MediaDailyNews, Wayne Friedman - Friday, June 29, 2012
FX's debut "Anger Management" with Charlie Sheen showed some emotion with i ...
- Univision Just Surpasses Net Rivals
MediaDailyNews, Wayne Friedman - Friday, June 29, 2012
Early results on Thursday show Univision scored a rare summer victory ov ...
- Simulmedia Extends Relationship With Nielsen, GfK MRI
MediaDailyNews, Fern Siegel - Wednesday, June 27, 2012
Simulmedia, a targeted television advertising company, expanded its relationship with Nielsen a ...