- Pew: Use Of Location Services Up On Smartphones
Online Media Daily, Mark Walsh - Friday, May 11, 2012
A new study from the Pew Research Center's Internet & American Li ...
- Online Video Inching Closer to TV Metrics & GRPs
VidBlog, Daisy Whitney - Monday, May 14, 2012
We need standards. That's long been the rallying cry of online vide ...
- Mother's Little Helper: The Social Web
Online Media Daily, Mark Walsh - Friday, May 11, 2012
If moms weren't already the focus of many an online marketing campaig ...
- Horizon's Adgate Illuminates National TV Supply And Demand
MediaDailyNews, David Goetzl - Wednesday, May 9, 2012
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Br ...
- Women Stop At Nothing To Go Online
Online Media Daily, Gavin O'Malley - Wednesday, May 9, 2012
"TMI" or not, certain brands will be delighted to learn that o ...
- CRE Looks To Improve Diary Measurement
MediaDailyNews, David Goetzl - Tuesday, May 8, 2012
The Nielsen-funded Council for Research Excellence (CRE) said it will look ...
- Advertisers Want More Data on Tablet Readership
MediaDailyNews, Erik Sass - Monday, May 7, 2012
As publishers and advertisers scramble to keep up with the surge ...
- Google, Facebook Top Smartphone Audience Rankings
Online Media Daily, Mark Walsh - Monday, May 7, 2012
Google ranked as the top smartphone property in March, with 94 milli ...
- JiWire: 37% Of Cell Owners Using 'Mobile Wallet' Services
Online Media Daily, Mark Walsh - Tuesday, May 8, 2012
More than a third (37%) of mobile consumers have used some ty ...
- Pew: Most Americans 'Just-In-Time' Cell Phone Users
Online Media Daily, Mark Walsh - Monday, May 7, 2012
The spread of smartphones and mobile Web access has made it mo ...
- Lego Joins CIMM
MediaDailyNews, Wayne Friedman - Wednesday, May 2, 2012
Lego Systems becomes a newest member of The Coalition for Innovative Med ...
- Nielsen: Americans Love TV, Viewing Options Change
MediaDailyNews, David Goetzl - Thursday, May 3, 2012
Nielsen data indicates that Americans continue to love the traditional TV se ...
- 'Good WIfe,' 'Family Guy' Hold Attention
MediaDailyNews, Wayne Friedman - Monday, April 30, 2012
The TV term "season low" for a network TV show usually can ...
- Sunday Remains Tough For Broadcasters
MediaDailyNews, Wayne Friedman - Monday, April 23, 2012
Rolling into the final weeks of the season -- and right befo ...
- Americans Watch Billions Of Video Ads Monthly
Online Media Daily, Gavin O'Malley - Friday, April 20, 2012
Whetting the appetites of marketers, consumers are watching more online video advertisi ...
- Prime-Time Dramas, Sports Grab Most Ad Dollars
MediaDailyNews, Wayne Friedman - Thursday, April 19, 2012
More TV advertising dollars go into prime-time broadcast network dramas -- so ...
- 'Voice,' 'NCIS' Grab Tuesdays
MediaDailyNews, Wayne Friedman - Wednesday, April 18, 2012
Tuesday witnessed almost a dead heat among three networks -- Fox, NB ...
- Nielsen Strengthens Online Campaign Ratings For Ads
Online Media Daily, David Goetzl - Wednesday, April 18, 2012
Nielsen has inked a deal to buttress its Online Campaign Ratings, da ...
- Arbitron Debuts Mobile Analytics Offering
Online Media Daily, Mark Walsh - Tuesday, April 17, 2012
Arbitron is launching a new syndicated mobile research service for the U. ...
- TitleMax Signs Up For Rentrak Data
MediaDailyNews, David Goetzl - Monday, April 16, 2012
Rentrak, the measurement company expanding its local-market TV service, has signed ...
- AOL Uses Nielsen Ratings, Peels Ad Dollars From TV
Online Media Daily, David Goetzl - Monday, April 16, 2012
AOL said it would employ a fledgling Nielsen ratings stream to off ...
- Chartbeat Raises $9.5 Mil, Refines Metrics
Online Media Daily, Gavin O'Malley - Monday, April 16, 2012
Hoping to scale its real-time analytics service, Chartbeat just closed a $9 ...
- Mid-Tier Cablers Gain Most Viewers
MediaDailyNews, Wayne Friedman - Monday, April 9, 2012
Heading into this year's upfront, many cable networks have a good sto ...
- CBS, ESPN Tops With TV Viewers
MediaDailyNews, Wayne Friedman - Thursday, April 5, 2012
Looking at the ratings that matter most to advertisers, CBS and F ...
- ABC Still Tops With 'Once," 'Desperate Housewives'
MediaDailyNews, Wayne Friedman - Monday, April 2, 2012
Big entertainment awards events can still produce for networks -- even ...
- CRE To Study How Mobile Impacts TV Viewing
MediaDailyNews, David Goetzl - Friday, March 30, 2012
The Council for Research Excellence, the Nielsen-funded group looking to advance indust ...
- Fox Leads Season, CBS Closes In On Rival
MediaDailyNews, Wayne Friedman - Friday, March 30, 2012
With around eight weeks left of the 2011-2012 television season, Fox ...
- ABC, Nielsen Team To Measure iPad Video Consumption
MediaDailyNews, Wayne Friedman - Wednesday, March 28, 2012
With 55 million different versions of iPads now sold -- and anoth ...
- 'Mad Men' Debuts New Season To 3.5 Million Viewers
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Does Netflix help increase ratings? Perhaps. After the first four seasons ...
- NCAA Shoots CBS A Sunday Night WIn
MediaDailyNews, Wayne Friedman - Monday, March 26, 2012
NCAA's March Madness had to share the madness with the premiere ...