- Oscars Score Uptick In Ratings, Social Buzz
MediaDailyNews, Fern Siegel - Monday, February 27, 2012
More than 39 million Americans watched the Oscars ceremony on Sunday, ...
- Conan's Contract Extended Through 2014
MediaDailyNews, David Goetzl - Wednesday, February 22, 2012
Despite ratings that have fallen since his late 2010 debut, Turner h ...
- NBC Gains Steam, 'Loser' Gains
MediaDailyNews, Wayne Friedman - Wednesday, February 22, 2012
Broadcast programming on Tuesday night tightened up a bit -- leader C ...
- Study Links TV Content To Ad Value
MediaDailyNews, David Goetzl - Tuesday, February 21, 2012
Bravo said a neuroscience study it commissioned shows advertising is much mo ...
- 'Idol' Loses Reins On Ratings, Bested By "Bang'
MediaDailyNews, Wayne Friedman - Friday, February 17, 2012
Fox's"American Idol" has now landed back at its beginnings -- seeing ratin ...
- Time Spent In Mobile Far Outpaces Ad Spending
Online Media Daily, Mark Walsh - Monday, February 20, 2012
In a new study, Flurry says mobile is the most imbalanced medi ...
- Users Accept More Video Ads
Online Media Daily, Gavin O'Malley - Thursday, February 16, 2012
During the fourth quarter of 2011, video ad volume growth outpaced vid ...
- Oscars Avoid Ad Clutter, Estimated $1.7M Per 30-Second Spot
MediaDailyNews, Wayne Friedman - Tuesday, February 14, 2012
Although ratings have dipped for the "Academy Awards" in recent years, ...
- NBC's 'Voice,' 'Smash' Beat CBS
MediaDailyNews, Wayne Friedman - Tuesday, February 14, 2012
NBC. It won another Monday night, topping perennial Monday night champ CB ...
- NBC, Google Kick Off Olympic Research Initiative
MediaDailyNews, Wayne Friedman - Monday, February 13, 2012
Continuing its research efforts around the Olympics, NBC will debut a n ...
- Oprah Apologizes For OWN Pitch
MediaDailyNews, David Goetzl - Monday, February 13, 2012
Oprah Winfrey encouraged people in homes with Nielsen meters to tune in ...
- Close Rivalry As 'Idol' Battles 'Bang'
MediaDailyNews, Wayne Friedman - Friday, February 10, 2012
The "American Idol" watch continues -- somewhat predictably -- with still-decent numbe ...
- Where Is The Accountability In Online Video Advertising?
Online Media Daily, Brian Mandelbaum - Monday, February 13, 2012
Many major advertisers feel they have more options for video advertising ...
- Oscars Sold Out, Pricing Up Slightly
MediaDailyNews, David Goetzl - Tuesday, February 7, 2012
Disney CEO Bob Iger said Tuesday that ABC has wrapped the sal ...
- 'Smash' Produces Solid Performance, 'Voice' Sings
MediaDailyNews, Wayne Friedman - Tuesday, February 7, 2012
A big-budgeted multiplatform marketing effort for "Smash," NBC's new workplace drama abo ...
- Super Bowl Hits 111 Million Viewers
MediaDailyNews, Wayne Friedman - Monday, February 6, 2012
For the third year in a row, the Super Bowl set ...
- Forecast: Network CPMs Hiked 8%, Media Stocks Up
MediaDailyNews, Wayne Friedman - Wednesday, February 1, 2012
Media stocks will gain "positive sentiment" in the coming months from expect ...
- 'Glee', 'New Girl' Grab Key Demos
MediaDailyNews, Wayne Friedman - Wednesday, February 1, 2012
Fox's "Glee" made a big return on Tuesday night, thanks to i ...
- Networks, Agencies Unveil Solution For VOD Ratings, Say It Will Help Demand
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2012
A number of disparate, ad-hoc efforts to overcome some key obstacles th ...
- PrecisionDemand Signs Rentrak Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketer ...
- 'Big Bang' Tops 'Idol,' NBC Trails
MediaDailyNews, Wayne Friedman - Friday, January 27, 2012
For the second consecutive week, Fox's "American Idol" on Thursday was best ...
- 'Idol' Reigns In TV, Social Media Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
For those believing social media activity and traditional TV ratings can wo ...
- 'Bang' Challenges Falling 'Idol'
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
Network television got a lot closer on Thursday night -- sometimes broadca ...
- 'Idol" Still On Perch, Makes VOD Debut
MediaDailyNews, Wayne Friedman - Thursday, January 19, 2012
Fox's "American Idol" starts up its 11th season as TV's still-biggest sh ...
- Mandel Returns, Former Buyer Turns 'Buyometric' TV Targeter
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Jon Mandel, the longtime top media-buying executive and former chief of ...
- Harris: NCIS' Harmon Most Popular TV Star, DeGeneres Now No. 2
MediaDailyNews, Wayne Friedman - Wednesday, January 18, 2012
Looking to more closely align your brands with consumers' favorite TV star ...
- Smartphone Reach Hits 46% In 2011, iPhone Tops Android
Online Media Daily, Mark Walsh - Wednesday, January 18, 2012
Last year ended with smartphone penetration in the U.S. reaching 46%, accordi ...
- Online Video Views Skyrocket, But Overall VIewership Dips
Online Media Daily, Gavin O'Malley - Tuesday, January 17, 2012
After an unexpected dip in November, domestic online video viewership regained i ...
- NFL Bests 'Globes,' Comedy Proves 'Dynamite'
MediaDailyNews, Wayne Friedman - Monday, January 16, 2012
Big-time event network programming was in force Sunday with the NFL playo ...
- Disney Retains Valuable Brand Status, MTV Drops
MediaDailyNews, David Goetzl - Monday, January 16, 2012
Disney held firm as the ninth-most-valuable brand in the world, while M ...