- Nielsen To Raise Billions As NLSN: Investors, Managers Will Reap Big Returns
MediaDailyNews, Joe Mandese - Tuesday, August 17, 2010
In a preliminary
prospectus for a multibillion dollar public sto ...
- Nielsen Announces New Weights For TV Ratings
MediaDailyNews, Fern Siegel - Friday, August 13, 2010
Nielsen has completed a review of its "weighting controls," or measurements f ...
- Affinity Launches Survey To Measure Digital Readership
MediaDailyNews, Erik Sass - Friday, August 13, 2010
With a new generation of e-reader devices transforming the media landscape, Affini ...
- Rentrak To Add Data From 4.3 Million Homes, Aids Hispanic Nets
MediaDailyNews, David Goetzl - Tuesday, August 10, 2010
Rentrak is set to add set-top-box data from 4.3 million homes ...
- Ad, TV Coalition To Link Consumer Behavior To Media Measurement
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The fledgling Coalition for Innovative Media Measurement (CIMM) Tuesday said it h ...
- MRC, Digital TV Providers Form Data Coalition
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The Media Rating Council (MRC), NCC Media and a broad coalition ...
- NFL's First Preseason Game Off To Winning Start
MediaDailyNews, David Goetzl - Monday, August 9, 2010
Perhaps a harbinger of another potent ratings season for the NFL, t ...
- CIMM Queries Nets, Agencies About Data Viability, TV Currency
MediaDailyNews, David Goetzl - Friday, August 6, 2010
As the Coalition for Innovative Media Measurement -- the think tank kno ...
- Nielsen Tests Optimal STB Data In 3 Markets
MediaDailyNews, David Goetzl - Friday, August 6, 2010
Nielsen is analyzing Charter's STB data, but the test program to determi ...
- MTV Struts With 'Jersey Shore'
MediaDailyNews, Wayne Friedman - Saturday, August 7, 2010
MTV doesn't get too many big wins when it comes to i ...
- Nielsen: DVR Playback Doubles, More Ads Watched
MediaDailyNews, Wayne Friedman - Thursday, August 5, 2010
New data from Nielsen says DVR playback has doubled within the yea ...
- TBS Late-Night Worries: 'Lopez' Slips, 'Conan' Must Score
MediaDailyNews, Wayne Friedman - Thursday, August 5, 2010
Conan O'Brien has his work cut out on TBS -- especially wh ...
- Time Travel: Broadcast Nets Record DVR Increase Rates
MediaDailyNews, Wayne Friedman - Wednesday, August 4, 2010
New data shows that in virtually every broadcast prime-time program, added D ...
- Rentrak Expands Data Base, Adds Charter
MediaDailyNews, David Goetzl - Tuesday, August 3, 2010
Fighting some perceptions that its emerging set-top-box (STB) measurement service may dr ...
- 'Idol' Pushes Marketing/Promo Effort, Final Judges Still Unknown
MediaDailyNews, Wayne Friedman - Monday, August 2, 2010
The big news about TV's biggest show concerns its judges for ne ...
- Digital, Social Media Shift Research Agenda Back To U.S.
MediaDailyNews, Joe Mandese - Tuesday, August 3, 2010
The global media research agenda, which arguably has been dominated by Weste ...
- 'Jersey Shore' Makes Big Splash With 12-34s
MediaDailyNews, - Monday, August 2, 2010
MTV's "Jersey Shore" season 2 premiere boasts the top cable telecast ...
- Digital Data Reveal Higher Commercial Tune-Away For Low-Rated Shows,Other Patterns Emerge
MediaDailyNews, Joe Mandese - Monday, August 2, 2010
TV viewers tune away twice as much during commercial breaks in sho ...
- Nielsen Battles Rentrak, Clarifies Set-Top Data, 'Hybrid' Measurements
MediaDailyNews, David Goetzl - Friday, July 30, 2010
Despite Rentrak attracting clients for its new local-market measurement service that us ...
- Broadcasters Balk: Big Nets Want Nielsen To Wait On Weights
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Based on conversations with its biggest customers - the major broadcast networ ...
- Nielsen Watch: Research Giant Redefines Businesses, Reports Healthy Gains
MediaDailyNews, Joe Mandese - Friday, July 30, 2010
Like the industries it measures - media and marketing - Nielsen C ...
- CNN's Ratings Woes Continue
Around the Net In Media, Fern Siegel - Wednesday, July 28, 2010
While CNN is spending much of its time focusing on jump starti ...
- 'Master Chef' Cooks Up Hot Ratings
MediaDailyNews, Wayne Friedman - Wednesday, July 28, 2010
A couple of new summer reality shows went at it on Tuesd ...
- Nielsen: 'I'm A PC,' Confirms Inability To Measure TV On Apple Computers
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
Important revelations related to Nielsen's plan to begin reporting ratings for ...
- Consultant Woolfson Takes Top Cable Ad Research Post
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2010
David Woolfson, a long-time TV industry research consultant, and a former Niels ...
- Clients Weigh In On Nielsen Plan To Give Less 'Weight' To Internet Households
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2010
Nielsen will huddle with clients this morning to discuss a controversial pl ...
- Rentrak Adds Florida Markets
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Rentrak has inked a deal in the Fort Myers, Fla. market, continui ...
- 'Mad Men' Draws Highest Numbers Yet
MediaDailyNews, David Goetzl - Monday, July 26, 2010
"Mad Men's" 40th episode proved to be its most-watched Sunday. The deb ...
- Univision Beats Big 4 Nets This Summer
Around the Net In Media, Fern Siegel - Monday, July 26, 2010
Between World Cup buzz and a pair of hit novelas, it's be ...
- TV Audiences Age, Networks Don't Care
Around the Net In Media, Fern Siegel - Thursday, July 22, 2010
Ten years ago, ABC and NBC had a median age audience ...