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Univision Beats Big 4 Nets This Summer

  • The Wrap, Monday, July 26, 2010 12:10 AM
Between World Cup buzz and a pair of hit novelas, it's been a very, very good summer for Spanish-language network Univision. Last week, Univision was tied with ABC as the number-two broadcast network among the key adults 18-49 demographic, with an average 1.5 rating/5 share. Plus, its strong performance was led by the "2010 Premios Juventud" awards show -- which beat all four of the major broadcast networks on Thursday night. Overall, 11.4 million viewers watched all or part of the annual youth-focused awards show, in its seventh year.

And while the network has long been competitive among viewers 18-49 on Friday nights, this summer it's been regularly beating some of the major broadcast networks in the category on other nights of the week. As of July 22, it has beaten NBC and Fox for three straight Monday nights. It beat CBS on Tuesdays for five straight weeks. Both CBS and ABC have lost to Univision on Wednesdays for three straight weeks.



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