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CNN's Ratings Woes Continue

Los Angeles Times, Wednesday, July 28, 2010 11:23 PM

While CNN is spending much of its time focusing on jump starting its 8 and 9 p.m. hours, it needs to address the 7 and 10 p.m. hours as well. That's what a quick look at the July ratings reveals. At 7, John King's show is off 42% in viewers and 36% in adults 25-54 from what Lou Dobbs was averaging last July, according to Nielsen.

Anderson Cooper needs a jump-start, too. His 10 p.m. show had a disappointing July, averaging only 575,000 viewers. Not only is that down 56% from July 2009, it is the second-least-watched month ever for Cooper who spent much of his time on the road covering the British Petroleum oil spill and the aftermath of the Haiti earthquake. Its rivals have also taken hits: Fox News is down 11% in viewers compared to the same month a year ago, while MSNBC was off 9%.

Read the whole story at Los Angeles Times »

media measurement, television

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