Tag results for "media measurement"
- VideoAmp Platform Adds TransUnion Marketing AnalyticsIntegration allows campaign performance measurement across TV, digital, and optimize media a ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnionThe deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Why Kraft Heinz Head Of Data Loves AI-Driven AnalyticsKraft Heinz has a new approach to creating and measuring creative. Conte ...
- 'Little Mermaid' Makes Big Splash With $117.5M Memorial Day Weekend OpeningWith the fifth-highest Memorial Day weekend ever, "Little Mermaid" helped drive box-offi ...
- CBS Wins Linear Prime-Time 2022-2023 TV Season, HUTs Down 9%CBS won another prime-time season, averaging 5.92 million Nielsen-measured viewers. Down ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, ConsolesAppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Vying For Generative AI: 5 Rules For Using The Technology For MarketingBain & Company says brands are already deploying Gen AI, and outlin ...
- Inscape Expands Linear TV 'Commercial Feed' To Include StreamingInscape is launching an "enhanced and expanded" ad-measurement service called Commercial Fee ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across ChannelsSlightly more than half of all marketers are confident in their measureme ...
- Keeping Cross-Platform Measurement Flexible for UsersUsers of cross-media systems should be enabled to consider context parameters ...
- Lights, Camera, The Next Best ActionThat, not a multitude of currencies -- legacy or new -- ...
- NBCU Launches Cross-Platform Outcome Metrics For Local MarketersReal-time impact and incrementality metrics across CTV and linear are now official ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues RemainDonna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- Comcast 'More Likely' To Sell Hulu Stake Back To Disney: RobertsComcast CEO Brian Roberts believes it is "more likely" than not th ...
- CBS, Fox Lead TV/Streaming 2022-23 Viewing, As Linear TV DeclinesFox Corp. and CBS claim top viewing for the 2022-2023 TV seas ...
- NBCU: We're Ready To Transact Locally On Comscore, InnovidFollowing years of conditioning national advertisers to do business via "alternative currencies ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into UpfrontNew measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 MarketsNBCU says it will transact with local advertisers using Comscore across ...
- CNN's Trump Town Hall Earns 3.31M ViewersCNN's "Republican Presidential Town Hall" event featuring an interview with former Preside ...
- Most Marketers Plan Increases In Retail Media SpendFirst-party email data contributes to rising adoption levels, LiveIntent reports. ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'As the ad industry debates the merits of certifying new audience "currencies ...
- Capitulation? Who's Capitulating?According to a panel of top media buyers, the goal of t ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TVYouTube wants your attention and advertising dollars this upfront period, telling i ...
- A Convenient TruthThe alt currency companies seeking JIC certification use what some researchers mig ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' ProductShares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoYInstacart is building out its retail network initially by adding retailers ...
- NBCU Expands Content, Ad Deal With Twitter, Starting With Paris OlympicsFrom Feb. 2024 to the start of the Summer Olympics, Twitter wi ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With HuluDisney has teamed with Innovid to enable actionable insights in digital a ...
- 64% Of Buyers Consider Creator-Generated Videos 'Premium'Most TV/video buyers are treating "creator-driven" and professional video content much ali ...
