- TikTok Ad Partnership Shows How Campaigns Drive Real-World Actions
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A partnership with marketing and measurement company InMarket will allow TikTok advertise ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- The DirecTV/Dish Merger Isn't Brain Surgery, But It Does Require Rocket Science
MediaDailyNews, Ed DeNicola - Tuesday, October 1, 2024
I was a young exec at Nielsen back in 2002 when D ...
- Billups Unveils New Attention Metrics For Out-Of-Home Media Buys
MediaDailyNews, Joe Mandese - Wednesday, October 2, 2024
The agency is offering clients and other agency and media partners acce ...
- Google Lags In Mobile AI, Captures Most Search Market Share
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 2, 2024
New Street Research found Google continues to lead in use for sear ...
- VP Debate Earns 43M Viewers, 26% Below 2020's
Television News Daily, Wayne Friedman - Thursday, October 3, 2024
The top five networks for viewing were CBS with 9.57 million viewer ...
- Paramount Drops Nielsen In Pricing Dispute
Television News Daily, Wayne Friedman - Tuesday, October 1, 2024
Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen h ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- New Linear TV News Networks: Brands Not Buying In?
TV Watch, Wayne Friedman - Monday, September 30, 2024
Major TV brands - big automotive, telecom and consumer product companies ...
- YouTube Tackles Misinformation, Expands Brand Suitability Reporting
MediaDailyNews, Colin Kirkland - Thursday, September 26, 2024
YouTube has expanded its partnership with Zefr, which will begin reporting ...
- Members Of Both Political Parties Share News Consumption Habits
Publishers Daily, Ray Schultz - Thursday, September 26, 2024
Both Democrats and Republicans watch ABC, CBS and NBC, but they diff ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
Television News Daily, Wayne Friedman - Thursday, September 26, 2024
Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- TikTok Reassures Ad Partners With Misinformation Measurement Capability
MediaDailyNews, Colin Kirkland - Tuesday, September 24, 2024
TikTok has expanded its third-party measurement partners while providing the latest resul ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
Television News Daily, Wayne Friedman - Wednesday, September 25, 2024
Key reach metrics for ABC, CBS, and NBC for persons 18 a ...
- PHD Takes First-Half 2024 New Business Crown
MAD, Steve McClellan - Monday, September 23, 2024
The agency had net new business estimated at $3.3 billion. That figu ...
- Social Media Remains Key Priority For Health/Pharma Marketers
Research Intelligencer, Rob Williams - Monday, September 23, 2024
Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- TV Ad Viewing Time Slips 1% In August, Analyst Finds
Television News Daily, Wayne Friedman - Saturday, September 21, 2024
Total ad time viewed was 4.5 billion hours - at 13% ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Google Adds Negative Keywords To PMax Campaigns
MediaDailyNews, Laurie Sullivan - Wednesday, September 18, 2024
Negative keywords are coming to Google Performance Max campaigns, along with n ...
- New AI Tool Is Offered To Programmatic Advertisers
Publishers Daily, Ray Schultz - Monday, September 16, 2024
ViantAI automates data-intensive work, freeing users to focus on high-level tasks, t ...
- Paris Games Boost NBC Broadcast 8%, Peacock 39%
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, ...
- VideoAmp Guaranteed Currency For $1B In Buys YTD
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- Nielsen Ratings: It's The Swing States, Stupid
Marketing Politics Weekly, Joe Mandese - Friday, September 6, 2024
If the race for the White House was one of Donald Trump ...
- New NFL Season: 49% Of Games On Streaming, 7% Exclusively
Television News Daily, Wayne Friedman - Friday, September 6, 2024
Linear TV networks will have 42% (114 games) of all NFL gam ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...