Tag results for "media measurement"
- Nielsen Deploys 'Nielsen One' Content AlphaThe new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, PublishersDoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Fox Sports: Nielsen Irregularities Misstated Super Bowl Ratings By 2M Viewers"This revision is the product of a thorough review by Nielsen th ...
- New Measurement TV-Video System: Hurry Up... Wait... Or 'Weaponized'?There is still a hurry-up approach -- especially on the part ...
- Media Measurement Has A Big Problem: The Deprecation Of Big DataA funny thing happened on the ad industry's way to a B ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik RaoIn a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- Most Marketers Planned To Increase Ad Budgets For 2023Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- MRC (WMD?)The answer depends on what you believe the role of the M ...
- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure AttentionIAS and Lumen Research believe the partnership will change the way digit ...
- Comscore Sides With Nielsen, Supports MRC AccreditationThe Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'"Trust and transparency throughout the buying and selling process is paramount," begi ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Havas Media Group Restructures Data Team, Taps Edelman's PapandreopoulosHMG vet Jamie Seltzer has also been promoted to global managing direct ...
- Nielsen Won't Participate In Audience Measurement 'JIC'Nielsen says it has concerns about the certification group's standards and ro ...
- 42 Years Of Upfront History: Expect - What Else? - Price Hikes This SeasonMarketplace and upfront media agency analyst Brian Wieser says there is ...
- NBA Scores Strong Ratings, Ad Deals Vs. Year AgoViewing for early rounds of the NBA playoffs is up 12% v ...
- The Media Industry Has Trust Issues - It's Time to Solve ThemEveryone wants data they can be confident in. By 2025, the wor ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards UpdateLooking to address the demand for cross-media platform measurement needs for th ...
- Cable TV Makes Gains, Streaming Still Dominant, But Broadcast Down: NielsenCable TV viewership was the only TV category to show gains ...
- Netflix Leads All Streamers, TV Networks For Q1 Viewing, Followed By CBSNetflix led in Q1 minutes viewed with CBS in second place, accordi ...
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, WpromoteReddit is taking steps to expand its ad business. On Thursday t ...
- What If The Multiple TV Currencies Used This Upfront Clash?Who gets to pick which currency is used if one says ...
- Nielsen Enables 'Market-Wide' View Of Audio Streaming In Radio MarketsNielsen estimates audio streaming now accounts for 12% of all radio u ...
- How Does Industry Pro Use Of Social Media Influence Media Neutrality?A new report doesn't answer that, but it shows Twitter is t ...
- Kantar Unit Vivvix Appoints Young Chief Commercial OfficerAd intelligence brand Vivvix, part of Kantar, has appointed Matt Young ...
- Streaming TV Viewing Via Mobile Casting Rises As Media Players, Gaming Boxes DeclineOTT viewing on older TV-based devices including streaming media players, gaming box ...
- Nielsen Starts Local TV OTT Measurement ServiceNielsen is starting up a local TV measurement service for OTT/streaming ap ...
- CIMM Study Aims To Improve Use Of Smart TV Data In MeasurementCIMM looks to explore and identify ways to address the lack ...
- How Small Agencies Can Meet The Challenges Of Cross-Media MeasurementWithout the resources to invest in costly measurement tools, small agencies mu ...
