Tag results for "media planning"
- Vodafone Drops OMD For Either Group M or Dentsu Aegis"Media Week" claims to have sources involved in the repitch for Vodafone ...
- Dentsu Aegis Tops Outdoor Planning Awards NominationsDentsu Aegis has cause for celebration after today's publication of the Outdo ...
- USIM Expands Service Offering, Adds ClientsAfter focusing for years on collaborating with creative shops that have need ...
- Videology To Integrate Nielsen TV Data For Media Buying, PlanningLooking to gain greater influence over traditional TV media buyers, Videology, t ...
- Arnold Loses Anti-Tobacco Account To 72andSunnyThe American Legacy Foundation, a public health group focused on ending tobac ...
- Mindshare Awarded U.S. Media Duties For VolvoThe WPP shop previously managed Volvo's media work outside the U.S. a ...
- Video, TV Programmatic Media Buying Needs Better Tools, Methods To Avoid DisruptionCross-screen advertising campaigns will require marketers to update their programmatic planning a ...
- Misunderstanding Programmatic Keeping Marketers From Capitalizing On BuysToo many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings ReportsAnalyzing sentiment has become second nature for online marketers prior to designi ...
- Vodafone Calls Global Media Agency ReviewThe telecom giant spends an estimated $1 billion annually on ads. Incumbe ...
- Media Buyers Not So Smitten With Twitter ROIA straw poll of media buyers produced mixed results for Twitter. Hi ...
- Tuning Up: Guitar Center Launches Media ReviewThe music instruments retailer had used KSL Media before that firm we ...
- Agency Execs Consider New Media Options, Alongside TVNew, somewhat head-spinning media platforms and devices continue to have creative ...
- From The 'Big 3' To 'Big Data:' TV Audience Targeting Comes Of AgeAt a time when Madison Avenue has been consumed by the ro ...
- Counting Counts: Six Reasons Everyone Must Read Erwin Ephron's Book 'Media Planning'I was so moved by the speeches at last month's memorial servi ...
- Burger King Confirms Agency SwitchThe fast food giant confirms that Horizon Media is its new Nor ...
- Horizon Awarded Burger King Media DutiesThe client shifted the assignment from Starcom without a formal review. T ...
- Mindshare Creates New Luxury UnitDanielle Koffer will oversee the new operation which will handle brands su ...
- Holiday Advice: Marketers Must Focus On Screen PlanningIncreasingly elusive consumers are exposed to a plethora of screens during the ...
- PHD Retains $100 Million Porsche AccountPHD Worldwide has retained the global Porsche media business, which it fir ...
- Mindshare Buys Philippines-based AgencyWPP said its media agency Mindshare has agreed to acquire the busine ...
- FreeWheel Adds comScore Metrics To Improve Video BuysVideo ad manager FreeWheel plans to integrate comScore validation measures into i ...
- Colin Kinsella's Mindshare MakeoverThe agency's North America CEO has overhauled the shop's C-level suite a ...
- Addressable TV: Who Are We Really Addressing?Addressable TV delivers efficiency, performance tracking and actionable insights. And it provid ...
- Court Tosses Infringement Claims In Kantar-TRA SuitA U.S. District Court Judge tossed TRA's patent infringement claims against WPP ...
- Hasbro Names OMD Global Lead Media AgencyThe Omnicom shop picked up North America media duties and consolidated chor ...
- Serta Names Initiative Its Media AORMedia shop Initiative, part of Interpublic's IPG Mediabrands, confirmed today it h ...
- Posterscope Gets Mobile Data For U.K. Outdoor Campaigns Posterscope's U.K. operation has signed a deal for mobile network usage da ...
- OMG Unveils New Global Data PlatformOmnicom Media Group has unveiled a new Data Management Platform with campai ...
- Danone Selects GroupM For European MediaAll four GroupM media shops -- MediaCom, MEC, Mindshare and Maxus ...
