Tag results for "media planning"
- Comley Bolts To Blitz MediaThe former Havas Media managing director has been appointed Chief Media Offic ...
- Spark Powers Up With Duke Energy WinIt's a big week for the Chicago-based media shop, which, in ...
- VH1 Selects Mediahub/Mullen For Media DutiesThe VH1 win is the latest in a series of new clie ...
- Digital Decoupling: A Capability Multiplier In The Marketing EquationAs multichannel marketing opportunities continue to expand, digital decoupling provides a w ...
- Alleged KSL 'Villain' Charness Lawyers UpGeoffrey Charness, the former KSL controller accused of stealing millions from t ...
- Heinz Conducts Global Media ReviewThe review comes a few months after the company was sold ...
- Getting The Most Out Of Your Monday Morning Quarterback I swear that in each point of our Monday morning quarterback sessio ...
- Maxus Wins $220 Million L'Oreal AssignmentWPP's Maxus has won L'Oreal's media planning and buying account in t ...
- From Drab To Fab: Marketing Plan CrashThe planning season is upon us. So develop those blueprints, collect yo ...
- Midsized Media Shops Remain StrongKSL Media went belly up for a unique set of reasons. B ...
- How To Get Rich In AdvertisingA few years ago, I achieved an unexpected level of financial securit ...
- Is Place-Based Media The Next Mobile?Agency executives debate the potential -- and shortcomings -- of place-based channe ...
- IPG Vet Spengler Jumps to Clear ChannelMost recently CEO of Magna Global, Spengler will focus on developing multimed ...
- Dennis Holt's USIM Creates Short-Form Specialist Patriot Media GroupU.S. International Media, the Los Angeles-based independent media shop run by agen ...
- New World Of Data Crunching Still Needs Human TouchThe advent of programmatic trading, automated processes and tech platforms adds hu ...
- TRA Asks U.S. Judge To Reverse HerselfThe TV audience research company said Thursday that Judge Shira Scheindlin's ruli ...
- Targeting Our Way To Lower ProfitsWhen negotiating off a target demo, AM/FM radio stations price themselves again ...
- KS(&)L: Top Execs Received Millions In Company LoansIn its bankruptcy proceeding, KSL Media blamed much of its financial wo ...
- Study: For Women Monday Is The Ugliest Day Of The WeekSunday's not far behind according to a just out beauty study fr ...
- How And When U.S. Consumers Use The Mobile WebWednesday is sports content day? 3 a.m. is for finances? Mornings a ...
- Alleged Scheme To Defraud KSL DetailedWhen KSL CEO Hank Cohen and president David Sklaver left the compa ...
- Alleged Embezzlement Scheme Helped Sink KSLIf it hadn't been for the alleged embezzlement of the firm's form ...
- After 32 Years, KSL Media Is Shutting DownKSL Media -- the independent media agency with offices in New Yo ...
- Initiative Taps Aldrich To Run Its Global Amazon AssignmentShe joins from OMD where she was Global Account Director for t ...
- OMD, PHD Get New U.S. CEOsOmnicom reorganized the top management of its flagship media shops Tuesday, nami ...
- PHD, GroupM And Dentsu Get Pieces Of GSK MediaPHD retains the U.S. GroupM consolidates most non-North America duties. Dentsu ...
- Pool Joins MARC USA In New Role At The AgencyThe Pittsburgh ad shop, after a series of recent wins, has creat ...
- UM Awarded Global Hershey's AccountChocolate marketer Hershey has consolidated its global media agency account with Interpubl ...
- Media Planners Turn To Programmatic To Recapture 'Glory Days'IMedia Connection posted an article titled: "Why Every Planner Wants To ...
- Lufthansa Reviews Global Media AssignmentLongtime incumbent Mindshare successfully defended the last time the airline reviewed i ...
