- Real-Time With Centro's New CTO, Michael Radovancevich (Tapped From Oracle)
RTBlog, Tyler Loechner - Monday, August 12, 2013
Centro this morning announced the addition of Michael Radovancevich as chief technolo ...
- British Airways, Iberia Fly Media To Carat
MAD, Joe Mandese - Thursday, August 8, 2013
Following a competitive pitch by International Airlines Group (IAG), both British Airwa ...
- Reckitt Benckiser Calls Global Media Agency Review
MAD, Steve McClellan - Friday, August 2, 2013
Consumer goods giant Reckitt Benckiser is conducting a global media planning a ...
- Settlement Near In SMG-Cahill Discrimination Case
MAD, Steve McClellan - Monday, July 29, 2013
Looks like Publicis Groupe's Starcom MediaVest Group is on the verge ...
- Hasbro Calls Global Media Agency Review
Raw, Steve McClellan - Tuesday, July 23, 2013
Toy marketing giant Hasbro has just issued an RFP for a consolidati ...
- Colin Kinsella Named Mindshare NA CEO
Raw, Steve McClellan - Tuesday, July 9, 2013
Colin Kinsella has been named CEO Mindshare North America. Kinsella, former he ...
- Seeing Is Believing - Hands-On With New Centro Planner Software
RTBlog, Tyler Loechner - Friday, July 5, 2013
I was recently invited to Centro's office to get a demo ...
- Real-Time Media Planning Estimates, In The Palm Of Your Hand
Real-Time Daily, Tyler Loechner - Tuesday, June 25, 2013
Telmar Group's AD Giraffe app, a quick, easy way for media planne ...
- Mindshare Taps Elkins As Managing Director, Digital, West Coast
Online Media Daily, Steve McClellan - Tuesday, June 18, 2013
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elki ...
- Motorola Hires Digitas For Global Media Account
Online Media Daily, Steve McClellan - Tuesday, June 18, 2013
Google-owned Motorola has appointed Publicis Groupe's Digitas to handle global media dutie ...
- Carnival Cruise Lines Sails Into A Media Review
MediaDailyNews, Steve McClellan - Thursday, May 30, 2013
Carnival Cruise Lines has launched a media agency review. The company spe ...
- Van de Ven Named ECD At MEC UK
MediaDailyNews, Steve McClellan - Thursday, May 30, 2013
In an unusual move, MEC UK, the WPP-owned media shop, has hir ...
- Maxus NA: Egan Named Chief Strategy Officer, Leder Runs Digital
Online Media Daily, Steve McClellan - Tuesday, May 28, 2013
Maxus North America, part of WPP's GroupM, has appointed Mark Egan chi ...
- LikeableAds.com Launches, With Focus On Social Media Ads
Online Media Daily, Gavin O'Malley - Monday, May 20, 2013
To keep up with growing demand from Madison Avenue, the social marketi ...
- Opening Pandora's Black Box, Becomes First Digital Publisher To Integrate With Madison Avenue's Stack
Online Media Daily, Joe Mandese - Wednesday, May 15, 2013
Popular Internet radio service Pandora this morning announced that it has ful ...
- Mindshare Sweeps Up Dyson Account
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
WPP's Mindshare has won media duties for Dyson, the British technology compa ...
- Is Your Marketing Starting A Conversation?
Online Media Daily, Sean O'Neal - Tuesday, April 30, 2013
Each marketing effort must be evaluated using a combination of paid, own ...
- Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
MediaDailyNews, Joe Mandese, Steve McClellan - Monday, April 29, 2013
Just as planning -- and some buying -- begins in earnest f ...
- Nielsen Backpedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
Online Media Daily, Joe Mandese - Friday, April 26, 2013
After a series of chest-thumping quarterly earnings calls in which he essential ...
- BPN Wins Media Duties For Hillshire Brands
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties f ...
- Twitter's Starcom MediaVest Ad Deal Is Largest
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 23, 2013
Claimed to be the Twitter's biggest advertising deal, the multi-year agreement wi ...
- Terkelsen Retools MediaVest, Cites Wins, Innovations
MediaDailyNews, Steve McClellan - Tuesday, April 23, 2013
When Brian Terkelsen took over the CEO reins at MediaVest USA, ...
- Mediabrands' BPN Wins Hillshire Brands Media Assignment
Raw, Steve McClellan - Wednesday, April 24, 2013
Mediabrands agency BPN has been awarded media planning and buying duties f ...
- OMD Wins Experian Media Assignment
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Market research firm Experian has consolidated its media planning and buying assignme ...
- Marshall Launches IMMS Media Planning/Buying Firm
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Media entrepreneur Pluria Marshall Jr. has launched Integrated Multicultural Media Solutions, ...
- TV Company LIN Media Buys Stake In Dedicated Media
MediaDailyNews, Wayne Friedman - Wednesday, April 10, 2013
Television station-centric LIN Media has made its second digital marketing acquisition ...
- GroupM Wins Nestle's U.S. Media Account
MediaDailyNews, Steve McClellan - Monday, April 8, 2013
Nestle's has awarded U.S. media planning and buying duties -- both tradition ...
- Starcom, Havas Split Esurance Media Business
MediaDailyNews, Steve McClellan - Friday, April 5, 2013
Online car insurance company Esurance has split its media assignment between Public ...
- WPP's Mindshare Retains Global Media, Buying, Planning For HSBC
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
WPP's Mindshare has retained global media buying and planning duties for banki ...
- Buyers to NewFront Sellers: 'Wow Me'
Show Daily, Steve McClellan - Friday, April 5, 2013
Apparently last year's Video "NewFronts" failed to do just that, according ...