Tag results for "media planning"
- Initiative Wins Another: Roadside Attractions For Media, Digital MarketingInitiative, the Interpublic Group media agency, has been awarded media planning ...
- Experian Sets 'Cross-Platform' Panel, Will Electronically Track Online, Mobile BehaviorExperian Simmons Wednesday unveiled what it described as a "cross-platform media planni ...
- Inspiration Names DMauro Head Of Pricing, PlanningAny good network TV pricing and planning executive should be somewhat inspire ...
- RJ Palmer Is Independent No More, MDC Gobbles NYC Shop In Bid To Bulk Up Its Media BillingsRJ Palmer, one of the largest independent media services shops in t ...
- Unilever Puts $6 Billion Global Media Assignment in PlayPackage goods giant Unilever has put its $6 billion-plus global media agen ...
- Publicis Shops Win Sprint, Cox AccountsBoth phone giant Sprint and cable company Cox Communications awarded business ...
- Lonsdale Heads Planning, Saatchi & Saatchi AustraliaSaatchi & Saatchi Australia CEO Michael Rebelo named Jason Lonsdale as executi ...
- Cox Consolidates Planning, Buying With MediaVest Cox Communications has selected MediaVest as its media planning and buying agen ...
- Agency Chief Zetabytes Dog, Outlines Breathless Pace Of ChangeTechnology has transformed media and its consumption over the past few yea ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1It's beginning to look a lot like digital, almost everywhere Madison Aven ...
- MediaVest Achieves Poetry In Motion: Develops Method For Paid, Owned, Earned Media (Your Know, POEM)Publicis' MediaVest unit has unveiled what it claims is a new, proprieta ...
- Horizon's On First, Who's On Second? Indie Unveils 'Where' Approach To Channel PlanningWhy, not Who's on first. Where's on second. That may sound li ...
- UM Taps Rani As President, North American DivisionUniversal McCann has hired creative agency executive Yin Woon Rani to r ...
- CMO - The Chief Modeling OfficerIn theory, I love it when digital budgets get cut. No, reall ...
- Cross-Pollination: FRWD Acquires BrandinHand One of the leading mobile media buying and planning agencies BrandInHand h ...
- Aegis' Morris: Media Change Is Accelerating, Ad Industry Is Racing To Keep UpFasten your seatbelts -- there's a lot more change to come ...
- TRA, WPP: No Resolution On Media Service CaseTRA and WPP's court-ordered mediation related to an ongoing lawsuit between t ...
- TRA Loses Request To Bar Kantar From Using Media ToolA New York federal judge has denied research company TRA's request f ...
- MediaCom Sings For Universal Music GroupUniversal Music Group has selected WPP's MediaCom for media planning and buyi ...
- Advertisers Remain Cautious, Stick To 2011 Budgets: WPPWhile advertisers are sticking to their 2011 budgets, for now, WPP C ...
- Horizon Named Clearwire AORHorizon Media was named agency of record by Clearwire, a provider ...
- Billion $ Beverage: Starcom Keeps Coke China AccountPublicis Groupe's Starcom has successfully defended its media planning and buying assignme ...
- Cheese It: Horizon Wins Media For Kraft's M&CKraft Foods has shifted media planning duties on its Macaroni & Chee ...
- UM Taps Pelham As EVP To Oversee MasterCard, Media Spend $500M WorldwideInterpublic's Universal McCann has hired Barbara Pelham as executive vice president a ...
- Warner Bros. Moves Media Planning, Buying From MediaCom To OMGWarner Bros. is moving its media planning and buying assignment -- valu ...
- TV's Reach and Frequency ProblemOne of the things that attracted me to television advertising is TV ...
- Marketers' Key to Success: "Always-On' Interactivity, Updated Content: ForresterThe divide between marketers and publishers is disappearing, suggests Forrester Senior Analy ...
- Mindshare Wins Media Duties For BelkWPP's Mindshare has been named media agency of record for Belk, ...
- Running Start: OMD Wins Media Biz For Brooks SportsOmnicom Group's OMD has won the media planning and buying account f ...
- Woe The Digital Sale: No Fun At AllQuestion from a buyer: I'm a 24-year-old digital media planner. Why do ...
