Tag results for "media planning"
- MediaVest Achieves Poetry In Motion: Develops Method For Paid, Owned, Earned Media (Your Know, POEM)Publicis' MediaVest unit has unveiled what it claims is a new, proprieta ...
- Horizon's On First, Who's On Second? Indie Unveils 'Where' Approach To Channel PlanningWhy, not Who's on first. Where's on second. That may sound li ...
- UM Taps Rani As President, North American DivisionUniversal McCann has hired creative agency executive Yin Woon Rani to r ...
- CMO - The Chief Modeling OfficerIn theory, I love it when digital budgets get cut. No, reall ...
- Cross-Pollination: FRWD Acquires BrandinHand One of the leading mobile media buying and planning agencies BrandInHand h ...
- Aegis' Morris: Media Change Is Accelerating, Ad Industry Is Racing To Keep UpFasten your seatbelts -- there's a lot more change to come ...
- TRA, WPP: No Resolution On Media Service CaseTRA and WPP's court-ordered mediation related to an ongoing lawsuit between t ...
- TRA Loses Request To Bar Kantar From Using Media ToolA New York federal judge has denied research company TRA's request f ...
- MediaCom Sings For Universal Music GroupUniversal Music Group has selected WPP's MediaCom for media planning and buyi ...
- Advertisers Remain Cautious, Stick To 2011 Budgets: WPPWhile advertisers are sticking to their 2011 budgets, for now, WPP C ...
- Horizon Named Clearwire AORHorizon Media was named agency of record by Clearwire, a provider ...
- Billion $ Beverage: Starcom Keeps Coke China AccountPublicis Groupe's Starcom has successfully defended its media planning and buying assignme ...
- Cheese It: Horizon Wins Media For Kraft's M&CKraft Foods has shifted media planning duties on its Macaroni & Chee ...
- UM Taps Pelham As EVP To Oversee MasterCard, Media Spend $500M WorldwideInterpublic's Universal McCann has hired Barbara Pelham as executive vice president a ...
- Warner Bros. Moves Media Planning, Buying From MediaCom To OMGWarner Bros. is moving its media planning and buying assignment -- valu ...
- TV's Reach and Frequency ProblemOne of the things that attracted me to television advertising is TV ...
- Marketers' Key to Success: "Always-On' Interactivity, Updated Content: ForresterThe divide between marketers and publishers is disappearing, suggests Forrester Senior Analy ...
- Mindshare Wins Media Duties For BelkWPP's Mindshare has been named media agency of record for Belk, ...
- Running Start: OMD Wins Media Biz For Brooks SportsOmnicom Group's OMD has won the media planning and buying account f ...
- Woe The Digital Sale: No Fun At AllQuestion from a buyer: I'm a 24-year-old digital media planner. Why do ...
- MediaCom Game For Spin MasterMediaCom has been awarded the planning and buying assignment from Spin Mast ...
- Optimize Media: Acosta Heads Analytics For MullenAd agency Mullen has hired one of AT&T's top media executives ...
- GroupM, Maxus Win $1B SC Johnson Media BusinessWPP's GroupM has won global buying duties for household products maker S. ...
- Martin Agency Hopes For Bigger Slice Of Pizza HutThe Martin Agency, which already handles creative for Pizza Hut, as we ...
- Comcast Awards Maxus, SMG $1.4B Media BizNBC Universal and Comcast Corp. have given their combined $1.4 billion-plus media-buyi ...
- Omnicom Delivers Solid Performance, Economic Outlook CloudierAfter posting a robust second quarter, Omnicom CEO John Wren said Tuesd ...
- Sony-Ericsson Kicks Off Global Media ReviewMobile phone giant Sony Ericsson has launched a global review of i ...
- Survey: Strategic Planners To Fund Place-Based From TV, OnlineIf the opinions of strategic media planners are a leading indicator ...
- Shetty Leads Hill Holliday Strategy GroupBoston-based Hill Holliday said it would combine brand planning, media, and conte ...
- Microsoft Poised To Unveil Which Ads Work Best On Different ScreensMicrosoft next week will reveal the findings of a new industry resear ...
