- A New Way to Buy Online Video Audiences
VidBlog, Daisy Whitney - Monday, August 6, 2012
A pet food maker wanting to expand its reach with online vid ...
- Horizon Cleans Up With Steemer Account
MediaDailyNews, Steve McClellan - Thursday, August 2, 2012
Independent shop Horizon Media has landed the Stanley Steemer media planning a ...
- Eloqua Debuts IPO, Ups Financial, Biz Viability
Online Media Daily, Laurie Sullivan - Thursday, August 2, 2012
Eloqua, a marketing automation platform that helps companies determine where marketing mon ...
- The Millennials In The Adult World
Research Brief, Jack Loechner - Wednesday, August 1, 2012
According to a SymphonyIRI report released in June 2012, the Millennial Generati ...
- Reconciliation With The RFP Process
Video Insider, Rich Routman - Thursday, July 26, 2012
We all agree that the RFP process is, to put it bluntl ...
- PHD Wins Farmers Insurance Media Account
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Farmers Insurance has selected Omnicom's PHD to handle media planning and buyi ...
- Brewer SABMiller Consolidates Media With MEC
MediaDailyNews, Steve McClellan - Friday, July 13, 2012
Global brewing giant SABMiller has consolidated its media planning and buying assignme ...
- MEC Wins Harman's Media Business
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
WPP's MEC has been selected as global media agency of record f ...
- GroupM Acquires Alchemedia, Expands S. Korean Reach
MediaDailyNews, Steve McClellan - Monday, July 2, 2012
WPP's GroupM has expanded its operation in the rapidly growing South Kor ...
- Nominate OMMA All Stars
Online Media Daily, Sarah Mahoney - Monday, July 2, 2012
Do you know an OMMA Online All Star? If you know ...
- PHD Wins Unilever, CPG Giant Spends $6 Bil In Ads
MediaDailyNews, Steve McClellan - Wednesday, June 27, 2012
Unilever has awarded its global communications planning assignment to Omnicom's PHD aft ...
- PHD Drives Bentley Media Account Worldwide
MediaDailyNews, Steve McClellan - Friday, June 15, 2012
Bentley Motors has appointed Omnicom's PHD Worldwide as its global media agen ...
- NASCAR Re-Organizes Media
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
Steve Herbst, who has overseen NASCAR's broadcasting and global media rights sin ...
- Farmers Insurance Media Assignment In Review
Raw, Steve McClellan - Friday, May 11, 2012
Farmers Insurance has put its media agency assignment into review, according ...
- P&G Shifts Agency Assignments In China
MediaDailyNews, Steve McClellan - Tuesday, April 24, 2012
Procter & Gamble has rejiggered its media assignments in China -- whe ...
- Mediahub Wins NatGeo Assignment
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
The National Geographic Channels has awarded its U.S. media account to Mediahu ...
- Mindshare Wins RAC Media Duties
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Mindshare, the global media services network, has been awarded media responsibilities f ...
- WPP's Mindshare Wins Rent-A-Center Media Duties After Review
Raw, Steve McClellan - Thursday, March 15, 2012
Media shop Mindshare, a unit of WPP's GroupM has been awarded med ...
- Horizon Media Partners With WNCE-TV For New "Proving Ground"
Raw, Steve McClellan - Monday, March 12, 2012
Horizon Media, the New York-based independent media shop said today it w ...
- UM Revamps U.S. Management, Cohen Named Chief Media Officer
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
IPG's UM confirmed a restructuring at its U.S. management team. David Coh ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- Testing: Industry Wants Cross-Platform Metrics For Video
MediaDailyNews, Steve McClellan - Wednesday, February 15, 2012
A new cross-platform video identification system is being readied for testing ...
- Ad Shop Gyro Names Lefkowitz Media Head
MediaDailyNews, Steve McClellan - Monday, February 13, 2012
Ad shop Gyro has named media agency veteran Richard Lefkowitz to t ...
- Initiative Wins Sonos Media Business
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
Sonos, the maker of wireless music systems, has selected Initiative, a un ...
- Avis Selects Publicis Groupe's Spark For Media Duties
Raw, Steve McClellan - Monday, February 13, 2012
Car rental company Avis has awarded its media assignment to Spark Communication ...
- PHD Wins VMware Media Duties
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
Omnicom's PHD has been awarded the global media assignment for the fast-growi ...
- Subway Named MediaCom Digital AOR
Online Media Daily, Fern Siegel - Monday, February 6, 2012
MediaCom has been awarded digital media responsibilities in the U.S. for Sub ...
- Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today
Online Media Daily, Joe Mandese - Friday, January 27, 2012
KEY LARGO, FL - One of the greatest challenges confronting the ...
- Aetna Juggles Media Planning, Digital Reviews
MediaDailyNews, Steve McClellan - Wednesday, January 25, 2012
Aetna, the health-care insurer, is conducting several agency reviews, the client h ...
- KSL Media Dogs PetSmart Account; Ad Spend Pegged Near $80M
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain, has awarded its media agency assignme ...