- PHD Wins Unilever, CPG Giant Spends $6 Bil In Ads
MediaDailyNews, Steve McClellan - Wednesday, June 27, 2012
Unilever has awarded its global communications planning assignment to Omnicom's PHD aft ...
- PHD Drives Bentley Media Account Worldwide
MediaDailyNews, Steve McClellan - Friday, June 15, 2012
Bentley Motors has appointed Omnicom's PHD Worldwide as its global media agen ...
- NASCAR Re-Organizes Media
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2012
Steve Herbst, who has overseen NASCAR's broadcasting and global media rights sin ...
- Farmers Insurance Media Assignment In Review
Raw, Steve McClellan - Friday, May 11, 2012
Farmers Insurance has put its media agency assignment into review, according ...
- P&G Shifts Agency Assignments In China
MediaDailyNews, Steve McClellan - Tuesday, April 24, 2012
Procter & Gamble has rejiggered its media assignments in China -- whe ...
- Mediahub Wins NatGeo Assignment
MediaDailyNews, Steve McClellan - Monday, March 19, 2012
The National Geographic Channels has awarded its U.S. media account to Mediahu ...
- Mindshare Wins RAC Media Duties
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Mindshare, the global media services network, has been awarded media responsibilities f ...
- WPP's Mindshare Wins Rent-A-Center Media Duties After Review
Raw, Steve McClellan - Thursday, March 15, 2012
Media shop Mindshare, a unit of WPP's GroupM has been awarded med ...
- Horizon Media Partners With WNCE-TV For New "Proving Ground"
Raw, Steve McClellan - Monday, March 12, 2012
Horizon Media, the New York-based independent media shop said today it w ...
- UM Revamps U.S. Management, Cohen Named Chief Media Officer
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
IPG's UM confirmed a restructuring at its U.S. management team. David Coh ...
- Marketers Confront Ongoing Data, Metrics Challenges
Online Media Daily, Gavin O'Malley - Tuesday, February 21, 2012
Marketers face collective challenges when deciding on data metrics, brand tracking a ...
- Testing: Industry Wants Cross-Platform Metrics For Video
MediaDailyNews, Steve McClellan - Wednesday, February 15, 2012
A new cross-platform video identification system is being readied for testing ...
- Ad Shop Gyro Names Lefkowitz Media Head
MediaDailyNews, Steve McClellan - Monday, February 13, 2012
Ad shop Gyro has named media agency veteran Richard Lefkowitz to t ...
- Initiative Wins Sonos Media Business
MediaDailyNews, Steve McClellan - Friday, February 10, 2012
Sonos, the maker of wireless music systems, has selected Initiative, a un ...
- Avis Selects Publicis Groupe's Spark For Media Duties
Raw, Steve McClellan - Monday, February 13, 2012
Car rental company Avis has awarded its media assignment to Spark Communication ...
- PHD Wins VMware Media Duties
MediaDailyNews, Steve McClellan - Wednesday, February 8, 2012
Omnicom's PHD has been awarded the global media assignment for the fast-growi ...
- Subway Named MediaCom Digital AOR
Online Media Daily, Fern Siegel - Monday, February 6, 2012
MediaCom has been awarded digital media responsibilities in the U.S. for Sub ...
- Ad Industry Media Options Explode: From 8 In The 1970s To 100+ Today
Online Media Daily, Joe Mandese - Friday, January 27, 2012
KEY LARGO, FL - One of the greatest challenges confronting the ...
- Aetna Juggles Media Planning, Digital Reviews
MediaDailyNews, Steve McClellan - Wednesday, January 25, 2012
Aetna, the health-care insurer, is conducting several agency reviews, the client h ...
- KSL Media Dogs PetSmart Account; Ad Spend Pegged Near $80M
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain, has awarded its media agency assignme ...
- Initiative Wins Another: Roadside Attractions For Media, Digital Marketing
MediaDailyNews, Steve McClellan - Wednesday, January 18, 2012
Initiative, the Interpublic Group media agency, has been awarded media planning ...
- Experian Sets 'Cross-Platform' Panel, Will Electronically Track Online, Mobile Behavior
Online Media Daily, Joe Mandese - Wednesday, January 18, 2012
Experian Simmons Wednesday unveiled what it described as a "cross-platform media planni ...
- Inspiration Names DMauro Head Of Pricing, Planning
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2012
Any good network TV pricing and planning executive should be somewhat inspire ...
- RJ Palmer Is Independent No More, MDC Gobbles NYC Shop In Bid To Bulk Up Its Media Billings
MediaDailyNews, Steve McClellan - Wednesday, January 4, 2012
RJ Palmer, one of the largest independent media services shops in t ...
- Unilever Puts $6 Billion Global Media Assignment in Play
Raw, Steve McClellan - Tuesday, December 13, 2011
Package goods giant Unilever has put its $6 billion-plus global media agen ...
- Publicis Shops Win Sprint, Cox Accounts
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
Both phone giant Sprint and cable company Cox Communications awarded business ...
- Lonsdale Heads Planning, Saatchi & Saatchi Australia
MediaDailyNews, Fern Siegel - Wednesday, December 7, 2011
Saatchi & Saatchi Australia CEO Michael Rebelo named Jason Lonsdale as executi ...
- Cox Consolidates Planning, Buying With MediaVest
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2011
Cox Communications has selected MediaVest as its media planning and buying agen ...
- Agency Chief Zetabytes Dog, Outlines Breathless Pace Of Change
MediaDailyNews, Steve McClellan - Tuesday, November 15, 2011
Technology has transformed media and its consumption over the past few yea ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
It's beginning to look a lot like digital, almost everywhere Madison Aven ...