Tag results for "media planning"
- Microsoft Poised To Unveil Which Ads Work Best On Different ScreensMicrosoft next week will reveal the findings of a new industry resear ...
- Savvy Media Buyers Benefit From C3 RatingsBut like any industry shift, the savviest TV players are taking advanta ...
- Doner Tapped As PulteGroup AORPulteGroup Inc., a major home builder, has selected Doner as media agen ...
- MDC Partners Taps MediaBank, 5-Year Deal Covers New AgenciesMediaBank, the VC-backed media-processing software and systems developer, has renewed and extend ...
- MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency SystemsIn the battle for domination over Madison Avenue's media-buying processing marketplace, ventu ...
- MPG Wins ESCADA Media AccountThe international fashion group ESCADA has awarded its seven-figure global media accou ...
- MediaBank Lands Burrell, First Deal Blending Agency And Market SystemsMediaBank grabbed another chunk of Madison Avenue, landing a multi-year agreement ...
- Joel Zaremby Joins TelmarLong-time Madison Avenue media maven Joel Zaremby has joined Telmar as ...
- UM's Curious Minds Develop Method To Make Client Results A Little Less SurprisingWhat would you do if you wanted to create a media agen ...
- Media Mix Is TriviaAs we go about our business in the media marketplace, we al ...
- UM Remains Sony's One & Only, In North AmericaInterpublic's Universal McCann unit has reached a new, three-year agreement to ser ...
- Traffiq Partnership Expands Video Ads For ClientsWith an eye on video advertising, online media planning and buying platfo ...
- Viral By Design: Visible Measures Opens "Choice-Based" Ad NetworkThe media measurement company that has become a mainstay of gauging vir ...
- Harmelin Goes Nuts, Lands Blue DiamondPhiladelphia-based Harmelin Media has landed the TV planning and buying account f ...
- Microsoft Splits Media Operating System Between SMG, Incumbent UMMicrosoft Friday ended a review resulting in the split of its ...
- Pomerleau Named Colle+McVoy Media DirectorColle+McVoy named Nicole Pomerleau media director. She will be responsible for a ...
- KSL Wins Mount Sinai AccountKSL Media today announced two new business wins in the health secto ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Carat, DDB Tribal Win eBay BideBay Wednesday named Omnicom's DDB Tribal as its lead brand communication agenc ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-TopsIn a move that could make planning and buying via digital ...
- Tech Marketers Want To See ROI For Their Media SpendA new global research initiative by IDG Research Services to gain insig ...
- Disney To Name $1 Bil Short List: Expected To Include Publicis, Omnicom, Mindshare, CaratNow that Green Bay Packers Quarterback Aaron Rodgers has won the Sup ...
- Starcom MediaVest Expands Rentrak DealPublicis' Starcom MediaVest Group this morning announced an expansion of its contra ...
- HDTVB: Bureau Helps Advertisers Find Stations Inserting HD AdsThanks to digital spectrum and hardware, high-definition TV has been bringing ...
- Levi's Taps Wieden, OMDIconic American apparel brand Levi's Thursday said it awarded its global advertisi ...
- Planning System Puts Eyes On OOH, Makes Medium More Granular, AccountableAt a time when the eyes of many advertisers and agencies a ...
- Sonic Names Zenith Media AgencySonic Corp., franchisor of the Sonic drive-in restaurant chain, has tapped Zeni ...
- Carat Renews Pfizer Script, Retains $1.2 Billion Pharma AccountAegis's Carat unit has retained pharma giant Pfizer's estimated $1.2 billion med ...
- Will ROI Replace The CPM? Telmar Launches New System That Claims It WillMedia planners like their acronyms, and based on a new development, m ...
- TV Futures: Scatter Grows in '11, Nielsen To Count Time-Shifted ViewingCBS senior research executive David Poltrack estimates the four networks will gr ...
