- Woe The Digital Sale: No Fun At All
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, August 11, 2011
Question from a buyer: I'm a 24-year-old digital media planner. Why do ...
- MediaCom Game For Spin Master
MediaDailyNews, Steve McClellan - Monday, August 8, 2011
MediaCom has been awarded the planning and buying assignment from Spin Mast ...
- Optimize Media: Acosta Heads Analytics For Mullen
MediaDailyNews, Steve McClellan - Tuesday, August 2, 2011
Ad agency Mullen has hired one of AT&T's top media executives ...
- GroupM, Maxus Win $1B SC Johnson Media Business
MediaDailyNews, Steve McClellan - Friday, July 29, 2011
WPP's GroupM has won global buying duties for household products maker S. ...
- Martin Agency Hopes For Bigger Slice Of Pizza Hut
MediaDailyNews, Steve McClellan - Friday, July 29, 2011
The Martin Agency, which already handles creative for Pizza Hut, as we ...
- Comcast Awards Maxus, SMG $1.4B Media Biz
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
NBC Universal and Comcast Corp. have given their combined $1.4 billion-plus media-buyi ...
- Omnicom Delivers Solid Performance, Economic Outlook Cloudier
MediaDailyNews, David Goetzl - Tuesday, July 19, 2011
After posting a robust second quarter, Omnicom CEO John Wren said Tuesd ...
- Sony-Ericsson Kicks Off Global Media Review
MediaDailyNews, Steve McClellan - Thursday, July 14, 2011
Mobile phone giant Sony Ericsson has launched a global review of i ...
- Survey: Strategic Planners To Fund Place-Based From TV, Online
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2011
If the opinions of strategic media planners are a leading indicator ...
- Shetty Leads Hill Holliday Strategy Group
MediaDailyNews, Wayne Friedman - Wednesday, June 22, 2011
Boston-based Hill Holliday said it would combine brand planning, media, and conte ...
- Microsoft Poised To Unveil Which Ads Work Best On Different Screens
Online Media Daily, Joe Mandese - Tuesday, June 14, 2011
Microsoft next week will reveal the findings of a new industry resear ...
- Savvy Media Buyers Benefit From C3 Ratings
MediaDailyNews, Jon Mandel - Tuesday, May 31, 2011
But like any industry shift, the savviest TV players are taking advanta ...
- Doner Tapped As PulteGroup AOR
MediaDailyNews, - Thursday, May 12, 2011
PulteGroup Inc., a major home builder, has selected Doner as media agen ...
- MDC Partners Taps MediaBank, 5-Year Deal Covers New Agencies
MediaDailyNews, Joe Mandese - Monday, May 9, 2011
MediaBank, the VC-backed media-processing software and systems developer, has renewed and extend ...
- MediaBank Banks On DSP, Will Integrate AdBuyer.com With Ad Agency Systems
Online Media Daily, Joe Mandese - Friday, April 29, 2011
In the battle for domination over Madison Avenue's media-buying processing marketplace, ventu ...
- MPG Wins ESCADA Media Account
MediaDailyNews, - Tuesday, April 26, 2011
The international fashion group ESCADA has awarded its seven-figure global media accou ...
- MediaBank Lands Burrell, First Deal Blending Agency And Market Systems
MediaDailyNews, Joe Mandese - Friday, April 22, 2011
MediaBank grabbed another chunk of Madison Avenue, landing a multi-year agreement ...
- Joel Zaremby Joins Telmar
MediaDailyNews, - Tuesday, April 19, 2011
Long-time Madison Avenue media maven Joel Zaremby has joined Telmar as ...
- UM's Curious Minds Develop Method To Make Client Results A Little Less Surprising
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2011
What would you do if you wanted to create a media agen ...
- Media Mix Is Trivia
Online Spin, Kendall Allen - Monday, April 11, 2011
As we go about our business in the media marketplace, we al ...
- UM Remains Sony's One & Only, In North America
MediaDailyNews, - Thursday, April 7, 2011
Interpublic's Universal McCann unit has reached a new, three-year agreement to ser ...
- Traffiq Partnership Expands Video Ads For Clients
Online Media Daily, Gavin O'Malley - Tuesday, April 5, 2011
With an eye on video advertising, online media planning and buying platfo ...
- Viral By Design: Visible Measures Opens "Choice-Based" Ad Network
VidBlog, Steve Smith - Monday, April 4, 2011
The media measurement company that has become a mainstay of gauging vir ...
- Harmelin Goes Nuts, Lands Blue Diamond
MediaDailyNews, - Wednesday, March 23, 2011
Philadelphia-based Harmelin Media has landed the TV planning and buying account f ...
- Microsoft Splits Media Operating System Between SMG, Incumbent UM
MediaDailyNews, Joe Mandese - Monday, March 21, 2011
Microsoft Friday ended a review resulting in the split of its ...
- Pomerleau Named Colle+McVoy Media Director
MediaDailyNews, - Tuesday, March 8, 2011
Colle+McVoy named Nicole Pomerleau media director. She will be responsible for a ...
- KSL Wins Mount Sinai Account
MediaDailyNews, - Thursday, March 3, 2011
KSL Media today announced two new business wins in the health secto ...
- Strata's New Gambit: All-In-One-Place Metrics System Dubbed 'Ambit'
MediaDailyNews, Joe Mandese - Monday, February 28, 2011
Strata, the media-buying technology provider owned by Comcast Corp., this morning wi ...
- Carat, DDB Tribal Win eBay Bid
MediaDailyNews, - Wednesday, February 23, 2011
eBay Wednesday named Omnicom's DDB Tribal as its lead brand communication agenc ...
- Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital ...