Tag results for "media planning"
- As An Ad Medium, Social Media Now On Par With VOD, HDTVSocial media may have reached critical mass as a consumer medium, b ...
- Context MattersBack in 1997, when it was my turn to be President/CEO ...
- The Future Is Automation For All Agency Services I've recently come to terms with the fact that the agency busine ...
- 'Office' Politics: NBC Leads Rivals In Upscale AppealEven if ratings aren't as strong, NBC can continue to stake ...
- 'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On DeckThe marketplace of out-of-home video networks continues to expand, and if Niels ...
- FKM Leaves MediaBank For StrataComcast-owned Strata has landed a multi-year deal to provide media-buying processing a ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On SalesIn what is likely the most comprehensive study of its kind, n ...
- Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.Out-of-home media services giant Posterscope Tuesday filled a key position in i ...
- Crouching Tiger: China's Ad Spend Predicted To Soar 16%China, one of the most-watched and fastest-growing media economies, continues to outperfo ...
- Ogilvy & Mather Names Asia-Pacific Planning DirectorOgilvy & Mather has named a new planning director for the Asia-Pacif ...
- Back-To-School Still Open to BuyAccording to a new study by PointRoll, Back?to? School revenues from th ...
- Study Finds Mobile, iPads Fastest Growing Media Among Ad ExecsNearly half (46%) of ad executives - both marketers and agency med ...
- 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal TrendsAs the category's name might imply, health club networks are getting fitte ...
- Media Planning: Advertisers Must Go 'Beyond Demographics'Adding the Internet into a media plan that includes television is ...
- NBC Local Taps Spark For Media AccountNBC Universal hired Spark Communications, a division of Starcom MediaVest Group, ...
- MediaCom Names Pyne Chief Client Strategy OfficerChris Pyne is joining WPP's MediaCom as managing partner, chief client strate ...
- The IPad Is Changing Media Buying Technology is the driving force of consumer consumption and these four ite ...
- Brain Gain: Eyeblaster Rebrands As MediaMindSay goodbye to Eyeblaster, and hello to MediaMind. Long pigeonholed as ...
- Gap Calls $300M Media Planning And Buying Review ...
- RadioShack Taps Mindshare For Analogue, Digital, 'New' MediaRadioShack Corp. Thursday officially named WPP's Mindshare unit as the media planni ...
- Universal's Lee To Architect McCann Worldgroup IntegrationIn his first move as CEO of McCann Worldgroup, Nick Brien ju ...
- Simmons, Affinity Team Up: Make Run At MRIOne time magazine audience measurement firm Simmons is getting back into t ...
- GroupM Launches Kinetic Futures, Names O'Brien 'Global Futurist'Kinetic Worldwide, the out-of-home media colossus owned by WPP's GroupM division, h ...
- Agencies Developing Method To Factor Set-Top Data, See It As Proxy For TV RatingsThe promise of measuring, planning and buying television based on actual tuni ...
- Burberry Dons Universal McCannApparel marketer Burberry this morning named Interpublic's Universal McCann unit its internation ...
- All That Glitters: GroupM Sees Gold In Barter, Launches 'Midas'It may be the lingering effects of the global economic recession, a ...
- Google Releases Plan For Display Ad Measurement ToolsGoogle Product Management Director Ari Paparo writes in a blog post
- RJ Palmer Goes Hollywood, Unveils Entertainment Unit
New York-based media independent RJ Palmer this morning unveiled RJ Palmer Entertainme ...- Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
In a move that has profound implications for the way advertisers a ...- GroupM's Maxus Enters Mideast/Africa Via BPG Deal
GroupM Monday announced that its Maxus media services network has established ... - RJ Palmer Goes Hollywood, Unveils Entertainment Unit
