Comcast-owned Strata has landed a multi-year deal to provide media-buying processing and enterprise software for the agency operations of Fogarty Klein Monroe. The agreement covers media planning,
buying, stewardship, optimization and billing. FKM, launched in 1980, handles 38 clients, including Visa International, Best Western, Fox Sports, Greyhound, Volkswagen, Dell and Yellow Pages.
MediaBank had been the previous systems provider.