Tag results for "media planning"
- Carat Wins Smucker's Media AccountAegis Group's Carat has been awarded the media planning and buying assignmen ...
- Generational Mix Reveals Shopping Similarities and DifferencesWhile The Research Brief has been looking at Boomers and Millenials ...
- Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
- Beiersdorf Taps Carat For Media Planning, BuyingGerman personal care products marketer Beiersdorf Inc. has named Carat as i ...
- Microsoft Looks To comScore For 'Advantage'Hoping to help consumer packaged goods brands better reach their targeted audienc ...
- Snippets On TV Ad Budgets and Digital BuysA joint ANA and Forrester Research survey of more than 100 nation ...
- Mindshare Retains Key Unilever AssignmentsPackaged good giant Unilever Tuesday named its new global media services agen ...
- African-Americans Major Influence in Tech, Media and Buying PowerAccording to a comprehensive BET survey of the African-American community recently release ...
- IKEA Taps Mediaedge:cia In ChinaWPP's Mediaedge:cia unit this morning said it was tapped to handle med ...
- The Year of Living EfficientlyAgencies and ad media brokers need standards: If recent economic history h ...
- Velti Launches Integrated Mobile Planning PlatformLondon-based mobile marketing company Velti on Monday launched a new online platfo ...
- The Ins, And Outs, Of Innovation: Rosner's In, Meil Is Out At InitiativeA year after tapping high profile programming executive Jason Meil to r ...
- How to Be a Social ButterflyIn media, you live or die on your ability to keep up-to-dat ...
- Hey, Abbott! Who's On First! MindsharePharma giant Abbott Laboratories is giving WPP's Mindshare unit a nice year-e ...
- Rentrak On Roll: Adds Sinclair TV, Pushes Granular Data For Ad DollarsThe big TV station company Sinclair Broadcast Group has signed up wi ...
- Social Media In Marketing Plans, But Resources LimitedAccording to The Social Media and Online PR Report, published by Econsultan ...
- Spark Plugs Napa Auto PartsPublicis' Spark Communications has landed the media planning and buying account f ...
- Donovan, MediaBank Both Claim Agency WinsDonovan Data Systems, the dominant supplier of so-called "back office" data processi ...
- Model Citizens: Magazines, Radio Mix It Up With TV, Hope To Overcome BiasIn an effort to upgrade the role magazines have in Madison Avenue ...
- Chrysler Taps Interpublic's Universal McCann, Meredith TooBeleaguered automaker Chrysler Group this morning named Interpublic's Universal McCann unit ...
- RJ Palmer Wins Universal Orlando MediaRJ Palmer announced that it would be handling media planning and buyi ...
- Ad Spending Optimism Returns To Pre-Recession Levels, Outlook Improving For Every MediumThe optimism of ad executives to boost their advertising budgets has ris ...
- Ads Up: GroupM Buys MRI AdMeasureAfter a slow start following its launch in June, Mediamark Research &am ...
- 22squared Shifts Media Workflow To MediaBankAtlanta-based ad agency 22squared (former West/Wayne) has agreed to use MediaBank's O ...
- Media Planners Take On Challenges Of Digital TVBack in the day, oh, say 10 or 12 years ago, med ...
- Google Adds Nielsen's PRIZM To TV AdsIn another ironic shift in digital media planning, Google has licensed Niels ...
- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer TargetingIn an ironic turning of the media planning tables, online advertisers a ...
- Publishing Group Offers Data That's Good For What Ails Pharma PlansIn an effort to court more ad dollars from pharmaceutical marketers, t ...
- Mad About 'Mad Men?' You'll Go Crazy For This TVGuide.com PromoMedia planners and buyers, especially those focused on digital media, don't alwa ...
- eXelate Targets Media Vet Mandel For Board Media agency veteran Jon Mandel has joined the advisory board of onli ...
