Hey, Abbott! Who's On First! Mindshare

Pharma giant Abbott Laboratories is giving WPP's Mindshare unit a nice year-end bonus: More than $200 million-plus in media planning and buying billings. Executives familiar with the decision say Abbott has wrapped up a review and tapped Mindshare as its new media shop, replacing Publicis' Starcom MediaVest Group as its media agency of record for its pharmaceutical and nutrition brands.

Agency spokespeople declined to comment, but GroupM referred calls to an Abbott spokesperson who was not available for comment.

It's not clear what the total billings involved for the two Abbott divisions are, but trade estimates put it in the $250 million range, and include some of Abbott's biggest spending brands, such as Advicor and Vicodin.

advertisement

advertisement

Next story loading loading..