- Follow-Up Folly: Many SMBs Fail To Send Emails After Holiday Rush
Email Insider, Ray Schultz - Friday, November 3, 2023
Fewer than half of consumers receive a post-purchase email, Constant Contact a ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M Americans
Planning & Buying Insider, Joe Mandese - Tuesday, October 31, 2023
Publicis Media helped develop the new service and is working on integrati ...
- Amazon Ad Dollars Top $12B In Third Quarter
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Amazon smashed Wall Street expectations on Thursday after reporting that its ...
- Don't Run Scared This Spooky Season From Being In The Political Mix
MediaDailyNews, Alaina Donnellon - Tuesday, October 24, 2023
What is the advice for brands looking to stay in the ...
- What Happens When You Combine Cuebiq Data With VideoAmp?
Planning & Buying Insider, Joe Mandese - Monday, October 23, 2023
If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Eurostar Consolidates Media At Wavemaker
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The win follows the European high-speed rail service's merger with the Thal ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Synthetic Media Planning
Media 3.0, Joe Mandese - Tuesday, October 17, 2023
Twenty-four hours after publishing a column about an "arms race" between whi ...
- UM's New Media Commerce Lab And The Marva-Lous Mrs. Sealy
Planning & Buying Insider, Joe Mandese - Friday, October 13, 2023
"We can observe how people shop, identify emerging trends in behaviors, a ...
- Media Agency Model Found Unfit-For-Purpose, Needs Improvement
MediaDailyNews, Joe Mandese - Monday, October 9, 2023
Only 11% of advertisers say their current media agency model is align ...
- The Good News, Bad News For Planners & Buyers
Planning & Buying Insider, Joe Mandese - Monday, October 9, 2023
On the upside, the WFA report reveals relatively little immediate threat ...
- OMD Taps Amazon's Hobba As Chief Media Officer
MediaDailyNews, Joe Mandese - Monday, October 2, 2023
"I will be overseeing the agency's holistic media practice - bringing togeth ...
- TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.
Planning & Buying Insider, Joe Mandese - Thursday, September 28, 2023
Even as Hollywood unions end their protracted strike, the long-term effects a ...
- Trick Question: When Is The Worst Media Buy Actually The Best?
Planning & Buying Insider, Joe Mandese - Wednesday, September 27, 2023
Answer: When it reaches planners and buyers like you. What's that y ...
- Enterprise Entropy: Large Firms Face Metric And Fraud Display Ad Challenges
Publishing Insider, Ray Schultz - Tuesday, September 26, 2023
Advertisers list click-through rates as their chief metric, OMI and Ascend2 rep ...
- CMO Council Data Shows Concerns Of Economy, CFO Collaboration
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Only 10% of marketing leaders strongly believe their marketing investments position th ...
- The State Of The Media Planning & Buying Union (Um, What Union?)
Planning & Buying Insider, Joe Mandese - Monday, September 25, 2023
If you're a planner or a buyer, get a copy of t ...
- Is It Time For A Media-Buying Bill Of Rights?
Planning & Buying Insider, Joe Mandese - Thursday, September 21, 2023
Should planners, buyers and their clients have certain inalienable rights? That's ...
- Weathering Climate Change: What Ad Buyers Can Do About It
Planning & Buying Insider, Ray Schultz - Thursday, September 21, 2023
Ad Net Zero provides a roadmap for the advertising industry. But wi ...
- Media Buyers Urged To Replace Duration Of Attention With Probability
Publishers Daily, Ray Schultz - Tuesday, September 19, 2023
TripleLift partners with Adelaide to offer guaranteed deal packages based on ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On It
Planning & Buying Insider, Ray Schultz - Sunday, September 17, 2023
iHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- IAB Defines And Explains How To Buy Retail Media
Planning & Buying Insider, Ray Schultz - Monday, September 18, 2023
Retail media is a broad term that includes both digital and non-digit ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- Why Television Reach Is Poised To Strike Out
Planning & Buying Insider, Joe Mandese - Friday, September 15, 2023
New research indicates a net 27% of U.S. TV viewers aware ...
- Planning Software Market To Top $1.6B, According To A Plate Of Shrimp
Planning & Buying Insider, Joe Mandese - Thursday, September 14, 2023
That's what I stumbled on when I set up Google News aler ...
- iSpot Buys TV Measurement Firm 605, Expands U.S. Data Footprint
Television News Daily, Wayne Friedman - Wednesday, September 13, 2023
iSpot has acquired measurement and TV attribution company 605 in a de ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B Buys
Planning & Buying Insider, Ray Schultz - Tuesday, September 12, 2023
The new capability "really can change the way B2B marketers plan a ...
- Why 'Info Asymmetry,' 'Misaligned Incentives' Are Advertising's Most Important New Buzzwords
Planning & Buying Insider, Joe Mandese - Monday, September 11, 2023
A conversation with Kroll's Richard Plansky, the forensics expert behind the Associati ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- Media Buyers Say Twitter/X Less Effective Than Social Media
Research Intelligencer, Robert Williams - Friday, September 8, 2023
Only 14% of media buyers said they consider X a preferred partne ...