- Horizon, Akkio Team To Streamline Media Campaign Process With Cutting-Edge AI
MAD, Steve McClellan - Monday, October 7, 2024
Horizon Media today announced a partnership with Akkio, an AI marketing data analyti ...
- OAAA: Sharp ROAS Gains Seen With Slight Budget Shifts To OOH
MAD, Steve McClellan - Friday, October 4, 2024
The Out Of Home Advertising Association of America worked with consultancy Benchmarketi ...
- Programmatic Carbon Footprint: Brands Struggle To Achieve Sustainability
Publishing Insider, Ray Schultz - Sunday, September 29, 2024
A study finds that 2% of sites drove 50% of carbon emissi ...
- The Cookie Is Still Over
MAD, Mark Andrews, Pranay Damji - Tuesday, September 24, 2024
Brands can't afford to sit back now that Google has cancelled pla ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- TV Ad Viewing Time Slips 1% In August, Analyst Finds
Television News Daily, Wayne Friedman - Saturday, September 21, 2024
Total ad time viewed was 4.5 billion hours - at 13% ...
- Young Women Are The Bellwethers
Planning & Buying Insider, J. Walker Smith - Wednesday, September 18, 2024
It used to be that if you guessed a young woman w ...
- The Games Planners & Buyers Don't Play
Planning & Buying Insider, Joe Mandese - Friday, September 13, 2024
As editor of trade pubs focused on where advertisers and agencies pl ...
- Vistar Media Relaunches Adstruc To OOH Agencies
MAD, Steve McClellan - Tuesday, September 10, 2024
In April the company purchased the planning and buying software designed ...
- The Path To A Unified - And Efficient - Ad-Tech Supply Chain
Planning & Buying Insider, Shawn Riegsecker - Friday, September 6, 2024
The future of a streamlined ad-tech industry won't be shaped by cooki ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For It
Planning & Buying Insider, Joe Mandese - Thursday, September 5, 2024
While complying with it may still be a challenge, a new ...
- The Ads -- Er, I Mean, Games -- People Play
Planning & Buying Insider, Joe Mandese - Wednesday, August 28, 2024
The just-released "State of Games Media Buying" report shows the "playable ad ...
- A Lesson For B2B: Marketers Are Told Not To Overreach
Email Insider, Ray Schultz - Monday, August 26, 2024
Complex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- Chasing Automation In Media Planning To Reduce Human Error
MediaDailyNews, Laurie Sullivan - Friday, August 23, 2024
Engineers at Reckitt, a multinational consumer goods company, are working on ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...
- Late Media Payments Remain Near Recent Highs, Sentiment Improving
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2024
While late payments haven't bottomed out yet, they have reached a platea ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- L'Oreal Taps Wavemaker, Includes Amazon Activity
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2024
L'Oreal International Distribution has tapped GroupM's Wavemaker to handle media planning a ...
- Flightpath To Debut YouTube Predictive Analytics For Podcasts
Publishers Daily, Ray Schultz - Tuesday, July 30, 2024
The analytics tool will help podcast producers unify their inventory management tool ...
- NYT Advertising Shares Data From AI Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2024
BrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- Snap Partners With VideoAmp To Provide Campaign Planning, Measurement Tools
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
Snapchat is partnering with VideoAmp to provide agency partners with reach planni ...
- It's Not TV, It's DOOH
Planning & Buying Insider, Joe Mandese - Thursday, July 11, 2024
Eight in ten ad execs are recommending the medium in the med ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning Tools
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Google has created new tools based on AI to support full-funnel a ...
- The Driving Force Behind This General Motors' VP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"Did I plan it? No, it was always just being open ...
- Yonder Media Names Paterson Head Of Planning
People on the Move, Fern Siegel - Friday, May 31, 2024
The role was created after new accounts wins from Itsu, Love Holida ...
- The Creator/Advertiser Trust Delta
Planning & Buying Insider, Joe Mandese - Friday, May 24, 2024
New research indicates Americans trust creator content over advertising by a wi ...
- Microsoft Unveils The Copilot Of Media Planning
Planning & Buying Insider, Laurie Sullivan - Thursday, May 23, 2024
You've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...